Hey peoples. It is a new month, and I have a new interview to share with you. I had the pleasure of interviewing the lovely Victoria from Lylia Rose to end the interview series last year, and to start of the interview series for new year, I have the very creative Denise Rabor. She is an international makeup artist with over 15 years experience; founder and creative director of WOW Beauty.
I enjoyed carrying out this interview and I hope you enjoy reading it as much as I enjoyed putting it together.
Can you tell me a bit more about WOW Beauty? What is the idea behind it?
Wow beauty is the culmination of a lifetime love affair with beauty and wellbeing. As a child, growing up in New York I used to love reading my mothers magazines, Ebony and Essence.
My international career as a makeup artist broadened my experience and vision for beauty. I loved translating looks for all skin tones. With WOW beauty, my aim is to bring that element of celebrating our beauty to all women and I encourage them to say #Iownmybeauty
Wow beauty is for every woman, it’s focused on creating one hub for all women to visit. We all know that there is a need for greater diversity in the beauty world, so my aim is to produce an inclusive portal that celebrates our diverse beauty, a site that celebrates/acknowledges you whatever your age or skin tone; all to often women feel excluded from the mainstream and lack the confidence to embrace their looks…hence the wow beauty mantras of beauty is Global, Ageless, Timeless, Diverse, and Transformational.
I can see you have worked with major publications and models, including the lovely fashion editorial shoot for Alek Wek some years ago. Her makeup was amazing. How have your survived in the competitive world of beauty?
Thank you. Yes it is a competitive business and there are lots of very talented makeup artists out there. I think that my career longevity comes from my passion for what I do, which means that I’m always open to learning new things.
What are your top 5 favourite makeup products and why?
- My makeup brush collection. Good brushes make all the difference to makeup application and finish ….I’ve had some of my favourites for over 12 years and they still look new.
- Elizabeth Arden 8 hour cream is a great multi purpose product ….for dry skin, to create glossy eyelids, as lip balm etc….
- Shiseido black eye liner pen
- Clarins face oils
- Armani Fluid Sheer highlighters
Where do you see WOW Beauty in 5 years?
I have a big vision for WOW beauty …I want to build on the way that women view beauty– firstly that they start to #own their beauty and that they see the connection that exists between beauty, wellbeing and the self-awareness that is required for career growth. Secondly, I want to really make a stand for inclusive beauty. It’s a big vision, it’s a shared vision and it’s time.
What do you think of Fashion and Style Police?
I love it! It’s authentic, uplifting and stylish….well done.
Thanks for reading and have a lovely weekend.
Wow to Denise. I do admire women who have started their own business and are thriving. Great read.
Thanks for reading Jaklien x
Fantastic interview! It was such an interesting read.
Thanks for reading x
I might have to check out some more of your interview posts. Very interesting to read
I might have to look at more of your interview posts! Interesting read
Thanks for reading x
Your interviews are great, it’s interesting to find out about why people started their business. Great list of makeup she swears by too.
Yea I know. Love them all x
What a great interview, I love hearing about people who run their own business x
Thanks for reading x
Great interview, I love hearing from business owners talking about why they started and how they run it 🙂
Thanks Rebecca x
I really admire women we start their own business. This was a great interview. Really fascinating.
Yea I do too. Thanks Tori x
This was fascinating to read. I love finding out why people decided to start their own business, it is often so inspirational x
Yea it is.
Amazing interview. That’s very inspiring!
Mika from http://www.la-french-connection.com
Thanks Mika x
I love my makeup brushes too and agree that they do make the absolute world of difference to makeup application! xxx
Yea they do x
Brilliant post. I’d never heard of Wow Beauty but I’ll definitely be looking them up now.
Yea you should Laura. Thanks for reading x
I love the idea behind Denise’s company. I think it is important to show how empowering make-up can be and make you feel as a woman. To me it gives me the confidence boost that I need to feel good.
Yea it does. Thanks for reading Ana x
I love reading interviews with fellow makeup artists, what their inspirations are etc, what got them into make-up. Great interview!! x
Glad you liked the post Zara.
Really enjoyed reading this interview – very insightful and a great series. Cannot wait to see who you interview next
Laura x
Thanks Laura. I can’t wait to bring you more exciting interviews x
What an inspiring lady! Great interview, well done for a lovely post. Kaz x
Thanks for reading Kaz x