Creating passive income streams is the most convenient way to make money online. The beauty about passive income is that you don’t have to spend time reproducing the same material over and over again. All you have to do is create the product once and make it available for your customers to buy it.
One of the most popular passive income streams is selling ebooks. And I have my very own ebook available on Amazon – How to Cash In as a Blogger.
Ebooks make valuable resources that people can buy and make use of. And there are million of people reading ebooks these days. This makes it a very profitable venture. Just like every product, to make the most out of selling ebooks you need to market them. The more people know about your ebook, the more sales you’re likely to make. Here’s how you can market your ebook and increase your sales.
- Tell people in your email list about your ebook
If you’ve been building an email list, this is the time tell people about your ebook. Do a one month launch of your ebook. You can share snippets of your ebook to give your email subscribers a glimpse of the value they will receive if they buy it. You can also offer discounts to those who share your book with a friend to help encourage them to invite more people to buy your ebook.
If you don’t have an email list, create a freebie related to your ebook as a lead magnet to grow your email list. This will give you an avenue to get in touch with people who will be interested in buying your ebook.
- Guest post on blogs where your potential buyers hang out
Some blogs have thousands of readers who stop by their blog everyday. Take hold of the opportunity by writing a blog post related to your ebook. This is the technique probloggers use to market their ebooks.
For example, some probloggers share a portion enough to be a blog post as their guest post then mention in their bio that their ebook is up for sale.
The method works extremely well when you write a value packed guest post. The idea is to position yourself as an expert and encourage them to buy your ebook.
- Invest in Facebook ads
Facebook is a huge social media platform with millions of active users everyday. Facebook has a highly specialized way of targeting your audience. That’s what makes Facebook ads more effective than the other ad services. So investing in Facebook ads to market your ebook will be worth the investment.
If you want to market your ebook on Facebook with ads all you have to do is to set an advertising budget and clearly define your target audience’s interest. Knowing your ideal buyers (ideal readers) is the key to successfully target your ads to ensure you have a good reach.
- Reach out to established bloggers in your niche
If you want to market your ebook but don’t have your own email list or enough website traffic, reach out to established bloggers in your niche and tell them about your ebook. Let them know what it’s about and how it can help their audience.
You can offer those bloggers a commission for every book they help you sell. That makes it a win for them and a win for you.
I hope these tips come in handy for someone today. And while we are on the subject of ebooks, please download my blogger friend’s (Moji from Moj in Touch) new ebook – Use What You Have: How To Take Your Dreams From Potential To Fulfil Purpose. It is an amazing inspirational book I am currently reading on my Amazon Kindle, so go have a read.
Do you have an ebook or do you plan to have one? How do you market yours or plan to market yours?
Great tips!
Thanks
Great advice for anyone looking to promote their ebook thank you for sharing x
Thanks x
Great TIPS.
TFS
And thanks for the mention. You know I love you much already..so.
X
My pleasure hun xo
great advise, i’ve never read a book about how I can improve my blogging so I’ll have to check these out.
Pls do Gemma.
It can be so difficult to promote an ebook. I published one a couple of years ago but didn’t even think about Facebook Ads. That’s a really good idea. Wish I had thought of it at the time.
Yea it can be..
This is such a helpful post. I’d love to release a book in the future and there’s some great advice here! I’ll have to check out your book x
Pls do x
I’m loving these tips and they come in right on time as my twin and I plan to get our first ebook ready by our birthday on December 22! Need to have a chat with you!
Oh good. Pls let me know once it is out.
I’ve considered writing an ebook but honestly, the idea of promotion scares me. Thanks for the tips. Perhaps I will write one next year!
I think you should Tamsin.
I didn’t know you had an e book. Big congrats for that. These are such helpful tips for people x
Thanks Kerry..
Some really great tips here. I particularly like the idea of guest posts, as well as promoting an ebook they also promote your blog to a new audience.
Thanks Emily..
I see a few bloggers with ebooks and it looks like a way of making some income. Some great tips here on how to promote your ebook too
Yea it is. Thanks Mellissa.
Great tips! I’ll search for this one if ever I decide to publish my own ebook 🙂
Thanks Dean..
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Thanks.