There are so many fashion blogs these days, it is like a new blog pops up every second, and most of the time, that blog is a fashion blog.
I understand why most of these blogs are fashion blogs. Many people think as long as they have nice pieces, they can blog about them. But Fashion Blogging is a lot more than that. Yes you need nice pieces if you intend to blog about your personal style, but for your blog to stand out from the rest, it needs to be fabulous. Here is how you do that:
Be consistent and regular
To make it as a blogger, regardless of your niche, you have to be consistent and regular. Your readers have to know when to expect a post and they should not be left waiting for too long. I check my favourite blogs almost every day, and I will be disappointed to not see a new post(s) when I check. Being consistent and regular with your blog content is one way to be a fabulous fashion blogger.
Tip: Blog as regularly as you can to build your content and following.
Show off your personal style
For me to take you seriously as a fashion blogger, I would want to see your personal style. If I wanted just fashion tips and trends, I would check the likes of ELLE and Vogue. I also love to read about fashion tips, trends, news and all, on blogs, but I like to see the blogger’s personal style too. So showing off your personal style regularly is one way to stand out from the crowd of fashion bloggers. However you must have a personal style to nail this.
Tip: If you want a general fashion blog, have a mixture of fashion posts – outfit posts, celebrity style, fashion news, trends and so on. I wrote 30 blog posts ideas for fashion blogs some months, so have a read if you are struggling to come with post ideas.
Pretty pictures
Your pictures have to stand out for you to be recognised in the fashion blogging industry. Invest in a great camera and get someone to take your shots. You could also get a photographer to take your outfit photos, I know many fashion bloggers who do. Tripods are also handy for when you are alone.
Tip: Avoid taking photos indoors as much as you can. Indoor photos are usually not the prettiest. Invest in a DSLR.
Active on social media
Have your social media accounts set up. For fashion bloggers, I recommend Instagram, Pinterest, Twitter and Facebook, in that order. Post varied and regular content to your social media accounts. Follow relevant accounts in the fashion industry and work on growing your tribe.
Tip: Follow fashion bloggers, PRs, fashion brands, fashion designers and anyone else that catches your fancy. It is called social media for a reason, so be social.
Avoid fake goods
I see so many fashion bloggers posing with fake designer bags and shoes, and it is such a major turn off for me. I personally can’t stand counterfeit goods. I wrote extensively about this awhile ago, and it worries me that so many fashion bloggers think that their fastest way to the top is to pose rocking fake items, because they can’t afford the real deal.
I believe you should own whatever you have and can afford. If all you can afford is Primark, it is fine. It is all in the style. If you can afford Givenchy, that is fantastic, own it. But please don’t show up rocking a fake Chanel bag and expect people to take you seriously.
The whole idea behind personal style bloggers is you showing your readers how to work with what they have or aspire to have, and give them style ideas. That should be the main focus, and not how many “designer items” you have.
Many bloggers come into fashion blogging missing this vital point and they struggle from there. They wonder why no one is reading or taking them seriously.
Tip: Stick to original items you can afford. Do not buy items only to return back to the store, your blog is not a catalogue!
These are the 5 ways to slay the fashion blogging world this 2017. Feel free to add your tip in the comments section below.
Thanks for reading.
Fab tips for fashion bloggers, but also great tips here for any sort of bloggers – I definitely need to get better at more regular posts! I think pictures are also really important.
Yea they are.
You know, most of these tips can also work for non fashion related blogs! Thanks for sharing!
Thanks for reading Gareth.
Great tips, Stella. I’m sure being fashion blogger is really difficult sometimes And I absolutely agree with the advice of being honest and showing your real, personal style:).
Thanks Kat.
Fantastic tips as always.. your photos are always so stunning and you have a great sense of style
Thank you.
Great tips and you look great 🙂 I agree that images are so important, I’m working on getting better at taking pictures!
Ah nice Jo.
Your photos are beautiful!! New blogger here just looking for some tips fo rmy first post – thank you xx
Thanks Alice. Good luck with the first post.
thank you xx
These are great tips! I agree with that it’s so many fashion bloggers out there, therefore I focus on different niches on my blog to make it more interesting 🙂
Thanks Cecilia. Varied content is a lot more interesting for me to write and read.
Nice post. Food for thought
Thanks Matt.
Anytime
LOL I so couldn’t do the personal style bit – but you DO look fab! I am very admiring of anyone who blogs like you!
Thank you..
I’ve always loved the idea of being a fashion blogger but I’m not so good with fashion at all! Great to read these tips and maybe one day I can get there 🙂
Thanks Kira. Glad you like the tips.
I absolutely HATE fake designer goods, I’ve tried to tell people they’ll get a better quality product if they bought a £50 bag from River Island!
Fabulous tips by the way, always nice when bloggers hand out helpful information
Same here. I don’t get why people bother with them.
Great tips, my friend is a new blogger so I will forward it to her! 🙂
Ah cool. Thank you.
Lots of fabulous tips that I’m sure will help many new fashion bloggers xxx
Thanks Laura. Hope it does.
Keeping active on social media is so important and consistency is key as well. You need to know your style and then work it 😉
True that.
hi Stella lovely post as always, look at that snow arrrg your so lucky we always miss out in London! k x
No snow here yet. This was taken some winters ago..
I completely agree I think consistency will get you a long way. It definitely takes time to build up a following!
Yes it does.
Your words are good advice for any blogger. Posting consistently is something I am working hard at but not always achieving. You have reminded me why it is so important
Ah nice. Thanks Teresa.
Thanks for the tips!
Thanks Alyssa.
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Great tips . Thanks for sharing useful fashion tips in your blog.
Thanks for reading.
I absolutely agree with you 100% why not attend London Fashion Week. Smart lady you are. I have learned from you by merely reading your blogs. I am brand new to this and I am brand new at following you.. Today is my very first day for all! Wish me well and connect with me too. I have a feeling I’m gonna need you. Lol
Oh wow! Congrats on launching your blog. Good luck with everything!
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