Beauty blogging found me along the way, and I have since fallen in love with it. If you have been reading Fashion and Style Police for some time, you will know this blog is about fashion, beauty and a bit of lifestyle. I love reading and writing about beauty. I enjoy reviewing products and telling you all about that. I am always trying out new products, so adding a beauty category on the blog came naturally.
I won’t call myself a beauty blogger professional, but I have been beauty blogging for some years now, and I have picked up some tips along the way. I also know a great beauty blogger when I see one. Here are the ways you could be a great beauty blogger:
Be Authentic
A good blogger is always authentic regardless of the niche. Being authentic is very important in the beauty blogging industry especially with similar products being sent for reviews to so many bloggers at the same time. Being your own true self, and having a distinct tone, would help your blog posts stand out from the rest.
Tip: Put your spin on your blog posts especially reviews. Make them sound like You.
Take Stunning Photos
I wrote a blog post about stunning photos some days ago, so feel free to catch up on that post for photography tips and tricks.
Photography plays a vital role for beauty bloggers as products will need to be photographed, and photographed beautifully. If review products are not photographed beautifully, no one is going to be interested in purchasing them, regardless of how good they are.
Tip: Read the post linked above. Invest in a good camera and photo props.
Review Correctly
Many beauty bloggers are not reviewing products the way I would want them to as a reader. As a reader, I would want to see beauty bloggers review lipsticks and actually post photos of them wearing the lipstick not just swatches. Same with every other type of makeup. I want to see it on not just swatched. That way I would have a good idea of how the makeup would look. Swatches don’t really show much, and the makeup tends to look different when swatched and when applied.
Tip: Put the makeup on.
Post Varied Content
Post varied beauty content. If you blog only about beauty, there is a lot more to talk about in the beauty industry as a whole. I get bored when each blog post is a review post.
Tip: Post relevant beauty related posts that interest you.
Review Other Products
I get so bored when all I see on a blog are review posts courtesy of PR samples. I like to see beauty bloggers review products from that bathroom because they like the products so much and think it is a good find. I tend to trust those kind of bloggers a little more.
There is nothing wrong with reviewing PR samples, I do that on the blog all the time but I also review products I buy with my own money.
Tip: When next you come across a product you bought, that you like or hate so much, tell your readers about it.
Do you have any tips to share?
Great tips, thank you !
Thanks Emma.
Great tips, not sure beauty blogging is for me, although I could do it from an “older lady” perspective I guess
Yea you could.
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I think the main thing is about being authentic and honest, if there’s something you’re not 100% sure of, mention it x
Yes I agree. Thanks Rhian.
Great tips. Beautiful. Thanks for sharing.
Thanks Osime.
Great tips Stella, I always fancy reviewing make up as I love it so much 🙂
Thanks Claire.
This really shows how much you love what you do – and I enjoyed reading the photo tips too.
Ah glad you do. Thanks.
These tips I’m always using. I’m all the time trying to take better and better pics, I hope some people like it 😀
Oh good. I am sure many would.
great tips, thanks 🙂
Glad you like the post.
Some interesting points made. I don’t mind whether there are PR samples or not or whether the swatches are on hands or not, I would much rather see a swatch somewhere than no swatch at all.
Thanks Rachel.
While I do often blog about beauty, I wouldn’t say it’s my forte! I agree with the swatches x
Thanks x
Very helpful for someone starting out !@
Glad it is..
Awesome tips! I totally agree being authentic and reviewing products you’ve used and loved is indeed the best way to gain reader’s trust.
Thanks Esther.
I am not a beauty blogger, but I am more likely to read a beauty blog post when they contain all of those things you talked about. Especially the make up one and for the blogger to put on the makeup. I like to see on other people before I put it on myself. 🙂
Yea me too. Thanks Jessica.
I defintely agree with you on wearing the product. In my posts i always take a photo of me wearing the lipstick or eyeshadow. I sometimes swatch, but not always. I almost always take a photo of the product on. I’m trying to figure out good props and backgrounds for my photos too. I also add honesty to the reviews too. My posts are always honest. I do wonder how many reviews people do are completely honest and not biased towards a brand x
True that x
Completely agree. I’ve seen so many ‘reviews’ featuring stock photos or products not even removed from the packaging. I need to see the product in use in order to assume it’s a completely honest review
Glad you do. Thank you..
Excellent tips Stella. Having an authentic voice and one that is uniquely you is so important.
Thanks Mellissa.
Great tips! I am much less likely to buy a product if a blogger ONLY write about PR sample, which are always ‘amazing’. It just isn’t authentic.
Yea I can imagine many would think so too.
It’s awesome one
Thanks.
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such a great post! I’m quite new to blogging and I found this super helpful so thank you 🙂
Happy to hear that.
Awesome post 👌🏻 Please check my latest post on What Eyebags tells about our health- What do Eye Bags Reveals About Your Health
Xoxo 💗
Thanks. I will.
Hiya lovely post and some great tips! I recently posted a smashbox primer review if your interested! XO
Thank you.
LOVE THIS! Thanks for the advice!!
Glad you do. Thanks for reading Kelsie.
great tips!
Thanks Madison.
Thanks for the tips! This is super useful to new bloggers like myself!
Glad you found it useful.
I will start using makeup products on my face from now on. I thought people like to see swatches more. XD Thank you so much for these tips! I will follow them!
I like to see swatches and the makeup on as well if possible,. Thanks for stopping by.
Sure! I will make sure do that 😉
Awesome post! Just started blogging about beauty and lifestyle myself, would love for you to check it out and hit any tips my way! 🙂
Glad you like the post. Thanks for reading.
Definitely insightful! Trying my hand at this blogging world. I was always hesitant on putting myself out there, vulnerable because I watch YouTube videos & follow beauty gurus on Instagram and although they get good feedback, they get a lot of negative feedback and people just pure hating on them. I get that with good comes with bad if I do it, but if I don’t then I’ll never get the change to get feedback, period. Therefore, I’ve made up my mind and here I am. Thanks again!
Oh good you have decided to go ahead with it. The positive feedback usually outweighs the negative massively so I am sure you would be fine. Good luck with it all.
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Great tips! I blog about beauty products on occasion because I have 👨🎤 diva skin and great skincare is a must. Also, as a fitness and health coach I’m concerned with both the internal and external; it just makes sense!🙌🏽🌍👣🌴
Oh sounds great. Thanks for reading Tonye.
Love this, some great tips! I’m just starting out in the blogging world, so it is great to have someone giving realistic, handy pointers to help me at the start of my journey!xx
Ah nice. Welcome to the blogging world. Good luck with the blog xx
❤️❤️
Wonderful ideas
Thanks Jasmine.
Reblogged this on MY OWN BEAUTY 2017 and commented:
Nice post for those in the beauty blog industry!
Thanks..
Posting reviews or writings constantly. I think that would be a good call
Yea..
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I’m new to your blog and I love it already! This post was so helpful, I literally took screenshots ! Would you mind checking out my blog and telling me how it is ? Or some suggestions ? Thanks xx, my Instagram page is @sheersolsticeblog._
Glad you found it so helpful. Thanks for reading Anushka. I will check it out.
Thank you !
Thank you so much for this! Great tips!! X
Thanks for reading.
Thank you so much for sharing this with us girl!
Please do check out my blog, I think you might like it 🙂
Thanks. I will.
Really like this post! have recently started beauty blogging as I am a makeup artist and I love to share my experiences with the world! I am finding it a little overwhelming how to use WordPress and get recognition for my posts ill admit (any tips or advice would be greatly appreciated) but your recent post has helped me with some struggles! Thanks love xx
Thank you for reading. Happy you found it useful.
I’ve just started blogging as well so thank you for sharing this! Xx
Thanks for stopping by.
Thank you for making this post! I am a new blogger and am trying to learn the swing of things. This really helps!
Glad it does..Thanks for reading.
I’ve also started writing about beauty and I liked your tips. You can visit my blog if you wanna read my tips on eye makeup
Thank you. I will.
Awesome tips. Would you check out my blog and see if I’m on the right track? I’ve just started. Would really appreciate your opinion 😄
I will have a look. Thanks.
Love it! I will have to integrate these tips into my own blog
Oh good. Thanks for stopping by.
Thankyou so much for the tips, this will help me as I’ve only recently started blogging, but I already love it so much!! Check out my posts if you have time😊🌸
I will. Thanks Alice.
What a fabulous read! I would love your thoughts on my blog. Check it out xx
I will. Thanks.
Thank you so much for this post! Could u check mine and see if im on the right track? Critism would be great!
Xx
My pleasure. I will.
This is so helpful! I’d love it if you checked out my blog! Yours is amazing!!!!
Thank you.
Great post & I loved your advice about applying makeup when reviewing & not just swatching it!
Thanks.
An amazing and useful post! Very new to the blogging field and am enjoying it a lot so far. It isn’t until you sit behind your laptop and write up your own page that you realise the efforts and thoughts that are required behind each post. I never thought that you needed to take like literally a billion photos of a foundation before your find one that fits or even appreciated the importance of good lighting before in my life! It would mean the world to me to have a professional blogger like yourself give me some feedback and advice on my blog, please feel free to visit! Love the post!!!
Thank you. I would pop over.
Thank you for visiting!
As a new beauty blogger, I think this is an awesome post. Thanks for the great advice!
Thanks for reading..
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Great tips 👍🏼 long time hmua & beauty therapist, combing my passions with my other love, writing. This was useful, and I very much have similar views, thank you 😊
Thanks for stopping by.
Great tips! Thank you so much! 🙂
My pleasure. Thanks for reading.
You have given me great tips to start a blog.
I would love if everyone can follow me
Glad you got tips..
Just discovered this post, you’ve given us aspiring bloggers some very valuable advice here! Keep up the great work. x
Thank you.
I’d be honoured if you’d check out my blog.
I will. Thanks Tanya.
Love these tips.
Glad you do..
Thank you xxxxx
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