I get a lot of emails from bloggers asking me how to grow their blog traffic and subscribers, so I decided to write this post, and I hope many find it useful.
As at the time of writing, I have over 45,000 blog subscribers and I get an average of 30,000 monthly views, and most importantly, I have been blogging for over 4 years now.
The truth of the matter is, there is no certain way to grow your blog traffic or subscribers. We all blog differently and our blogging path can be very similar or different. But there are ways to help increase your blog traffic and subscribers. Here are some of the ways –
- Be yourself
This sounds so simple right? Being yourself is the easiest person we can be right? Well as easy as it sounds, many of us are busy living a lie. As a blogger, being yourself is one of the best things you could do for your blogging career. Being yourself means you bring something else to the blogging table, something no else can, YOU. And that is your selling point; that will eventually bring in the traffic and subscribers.
When I first started blogging, I was so confused. I didn’t know how to be myself, so I was busy being any blogger I admired. I got sick and tired of being what I wasn’t and decided to do me and I have not looked back ever since.
I wrote about being You-nique in my eBook – How to Cash In as a Blogger, so go have a read if you have not done so already. It is currently available exclusively on Amazon.
2. Follow your Passion
When it comes to blogging, you have to keep your blog readers engaged to keep them coming back for more. Following your passion means you blog about topics you are passionate about. So if you are an art and culture lover, and love to writing about those topics, don’t stop writing about them because you feel no one is interested in reading those sort of posts or because you feel brands are not interested in those niches.
If you start blogging about beauty or travel for example, just because brands in those niches seem to collaborate more with bloggers, then you are setting yourself up for failure, because you won’t be able to keep up.
You need to follow your passion when it comes to blogging, because that way, you will never run out of blog post ideas or get bored. Following your passion will keep you blogging in the early days, when no one else is reading your amazing blog.
3. Focus on your Strengths
If your strengths lie in your writing tone or story telling abilities, focus on that, if your photography and editing skills are your strengths, focus on that and downplay your weakness. Whatever your strengths are, focus on them and keep thriving to improve them while you downplay your weaknesses, whatever they may be.
4. Be Social
Being a social butterfly on the internet will definitely attract more eyeballs to your blog, and if they like what they see, they could become subscribers. It is best to have an account set up on all social media platforms, then focus on 2 or 3 you like the most. For me, that is Twitter, Facebook and Instagram, I am not as active on other social media platforms, but I am present on all the main ones.
Most of my traffic comes from search engines, followed closely by Facebook and Twitter. I get very little or no traffic from Instagram, but it is a useful social media platform in other ways, so it is worth being on.
5. Consistent Quality Content
This is where the work comes in. For you to have a blog with good traffic and a growing subscribers list, you have to create quality content consistently. There are no such cuts.
These are some of my tried and tested tips. Do you have any tips to add? Please free feel to do so in the comments section.
this is a great post, i totally agree with the being yourself part, when you’re yourself your words flow and the readers really get gripped onto the article after reading the first few sentences. keep up the great work!!!!
Thank you.
you’re very welcome!!!!
Great tips, thank you for sharing!
Thanks for reading Donna.
Yes to all these – I began enjoying my blog so much more once I started writing about things I am passionate about and using my own voice 🙂
Same here x
I think often people read these posts thinking there is going to be some magic trick to this but the reality is there isn’t – just all of the above!
Exactly.
You have some great advice there and wow you have a lot of subscribers. If you could write a post on how to get people to subscribe that would be fab please lol. I have 3 and 2 of them are me lol
Ok I will write a post on that.
great post. I have been blogging 7 or 8 months and its a struggle to find the balance of being yourself and what you think people would like to read! but i’m getting there more and more of writing just for me and people will either like it or not. Im also just getting to grips with linkies, which have boosted my traffic alot more which has boosted my confidence to write more often.
Oh great. It is a lot of work isn’t?
absolutely. Its hard to find all the time but somehow I manage a bit here and there, not as much as I would like though.
Ah nice.
This is super helpful, thank you! I have been blogging for around 2 years and I am trying really hard to increase engagement and traffic 🙂
Glad you found it helpful Laura.
Great tips! It’s so tempting to start blogging about everything, but I agree that it’s good to stick to what you know best.
Thanks Jenn.
Thanks for these actionable tips!
Thanks for reading.
Crisply true!!
Thanks.
Great advice, thank you for sharing, I agree that you have to be yourself.
Yea.
I say if you are “looking for ways to grow your following list” your not blogging for the fun of it. These honest true tips are exactly why blogging is so fun! You have to enjoy it and the rest will come with that(: Thanks for a wonderful honest post.
Glad you like it Cassie.
Thanks Stella.. this is just what I need.. more grace dear..
Thank you.
Great tips! I have just set up my
blog today, so fingers crossed it will draw in some interest. Will take your tips on board!
Oh great. Good luck Joanna.
Thanks 🙂
Great advice! I struggle to grow my facebook and twitter, maybe I need to be more social!
Yea being social does help massively.
Great tips very handy for those that want to grow their blog I’m definitely going to take more of this advice.
Thanks Joanna.
Thank you for your honesty! So many people think blogging is a quick fix but actually you have to put the time and effort into creating good quality content (among other things!)
Yea there is no quick fix.
Fab post, I hardly get any traffic from Instagram too, but I love Instagram!
Yea same here Steph.
Such a great post. Your tips are so spot on. Be yourself and people will come, stick to what you love and be social! x
Thanks Chloe x
Fab tips for someone starting out – thank you!
Thanks Lily.
That is amazing that you have so many subscribers especially in such a short amount of time. I agree that being yourself is a great idea!
Yes Ana.
These are great tips! I will keep these in mind for helping grow my audience! Thank you!
Thanks for reading.
You’re welcome! 😊
I’ve just re started my blogging after being away for 2 years and this has given me something to think about!
Oh good Aimee.
I agree with all your points Stella.
They are on point.
X
Thanks hun xx
I have only been blogging for a little over a week, thanks so much for the advice
My pleasure. Thanks for reading.
Great tips, I hope I am nearly as successful after 4 years! I hope that I am myself in my blog and I’m using it to give myself a voice as me not just someone’s mum as I am day to day.
Thank you. I am sure you will be very successful. Your are very committed to your blog.
Nice one
Thank you.
Great tips. I will definitely use them to work on the areas I need to improve. I have been bad on the consistent big time, but I am working on it. I needed this post girl and congratulations on your success so far 🙂
Thank you Janette.
Great Tips! 🙌 🙂
Definitely agree, it’s all about being yourself and following your passion !
Exactly.
This is awesome. I like the fact that you said it took you 4 years to get to this point. It gives me hope because I’m definitely having a slow start. Best wishes
Yea it does take a while for the majority of us.
I enjoyed this post! Very Informative! Good job!
Glad you did. Thanks.
Great tips, I recently decided I wanted to focus on getting more traffic. I have found that consistent quality content definately makes a difference.