It’s not new anymore. Ugly fashion is big business. Many designers have been creating absurd pieces and for some reason they gathered a lot of attention and interest.
For me, if a piece is not decent or wearable then I don’t go for it. But the truth is that the industry has been booming with the idea behind strange looking pieces. I’m more of a realistic fashion enthusiast. The fashion industry is thriving on such “ugly” items and I couldn’t help asking what is so special about such pieces that designers keep designing new variations of “ugly”.
Are you as curious as I am? Then here are some reasons I was able to discover why ugly fashion is big business.
They get social media attention
I know there have been times when I put on different outfits just to make sure that they work well for my outfit photos. That’s because I want to make sure that every photo is relatable and inspires people on great outfit combinations.
Just like me there are a lot people on social media who take their outfit photos seriously. It not only gives them recognition, it also gives something to talk about. And on social media, engagement is key.
What we term as ugly fashion is what actually creates great engagement. Ugly fashion is not just a fashion statement but something that is social media worthy. Anything that gets shares and comments works well all the time. If you don’t believe me, just ask Kanye West!
They are comfortable
Many consumers have confirmed that most of those ugly fashion items are comfortable and when it comes down to it, comfort is very important.
When I buy my clothes and shoes one of the things I look out for is comfort. I don’t know about you but I believe that being fashionable is not worth wearing uncomfortable clothing.
Many buyers search for comfort in any outfit they buy. They also understand the importance of staying comfortable. Imagine wearing something that keeps you self-conscious and uncomfortable for hours. You may look great but wearing anything uncomfortable is such a pain.
Since comfort is important to buyers, a good number of them would not mind if the outfit is ugly, because when you compare it with its “beautiful” alternative it wins hands down on comfort.
They are cheaper
It’s funny that ugly outfits are actually cheaper. Let’s face it, no matter how much money you have to spend on an outfit, the price tag still has an effect on your decision to buy that outfit. And yes, that’s where the compare game begins.
What we call ugly is actually more pocket friendly than the other finer clothing and it is totally logical for fashion lovers to go for what is affordable.
If ugly fashion items are social media worthy, comfortable and cheap, then that’s a real bargain to many shoppers. You will not only be considered as cool and an ardent follower of the latest trends, you’ll also be saving a lot of money. I guess, the secret behind ugly fashion has been revealed. Do you agree? Sound off in the comments section below.
I have to admit, I’ll miss out on a bit of comfort for a prettier outfit, I just don’t get ugly fashion.
Katie xoxo
Yea me neither Katie.
Ahh, I had never thought of it that way before… but yes, ugly fashion is made fashionable for the cheaper price tag and social media shock factor! 🙂
Yes it is Beth.
I’m all about comfort but not sure about the ugly!!!!
Ah I know right!!
I love this! A book I really recommend is Overdressed by Elizabeth L. Cline, it goes into fast fashion and how, in a way, it’s harming the fashion industry.
Oh will go check that out. Thanks.
I don’t often get the fashion trend. It does seem comfort is important to the current generation.
Yes it is Angela.
Interesting view point!
Thanks Daiso.
Haha I like comfort but some of the things that I see on the runway really is strange! You are right they do it to attract media attention and it works!
Yes Ana. Thanks for stopping by.
They do say beauty is in the eyes of the beholder so perhaps that’s where it comes from 😉
I won’t wesr s9methibg even it us band on trend just cos it’s classed as fashion. It has to be comfortable too. I have my own style anyway
Oops sorry! I forgot to auto check on the last paragraph. Hope you can work it out
It is indeed. I won’t either. Thanks for stopping by.
I don’t care how comfy they can be, I would not wear it if i find it ugly! But I suppose it is a very subjective matter and we all have different tastes?
Yes true that.
Haha, I’ve seen a lot of it going round and actually, absolutely none of it cheap. In fact some eye-watering price tags! I do love seeing high fashion and avant-garde styles on the catwalks, but I wouldn’t get any closer than that. But, to the people who carry off these looks with confidence, I totally applaud them! x
Yes. Most of them are very pricey x
I’d never heard of the term ugly fashion before, but I guess it is quite subjective. I generally choose comfort over style, but it can still look nice.
Yes it is subjective Jenni.
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Your post is awesome. I can’t wait to read more of your writing in your blog. Thank you for sharing this with us.
Glad you like the post Kally.
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I must say it all does baffle me but this helped a lot 😂😂 x x
Glad it did 😊
I think people are satisfied. So ugly is trending now.
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I know squat about fashion. But is wearing your husband’s oversized t-shirt fashionable now? Hehehehe… then I could be a model.
I know nothing about fashion, honestly. But if ugly is doing the rounds, does that mean, wearing your husband’s discarded oversized t-shirt makes me fashionable? Hehehehe…. If so, I nailed this warped concept.
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Whoa! Ugly clothes are *not* comfortable. They’re made of thin, cheap, scratchy man made materials that offer no support, sturdiness, or breathability. Very important to make that point clear. Cheap is not comfortable.