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How to Market your Blog

There’s more to blogging than just writing articles and publishing them on your blog everyday. You need to realize that you’re not writing for yourself alone. Your writing for an audience. Spending long hours researching, writing and editing can be a huge waste of time when no one’s reading.

 

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If you own a blog you might know by now that the major problem bloggers face is getting people to visit and read their blog, and have those readers keep coming back. For the probloggers out there, it took them years to grow their reader-base, and many of them started growing their readership with these steps  –

STEP #1 Get clear on who’s your target audience

To effectively market your blog, you need to know who exactly you want to attract. This will help you stay focused on the set of people you want to market your blog to. Remember, you’re not just looking for people to come to your blog. You’re looking for people who will consistently visit your blog, share and comment on your blog posts.

Take time to go through your analytics to see the type of blog posts that get the most views and comments. Dig to get to know your target audience better and give them the content you both want.

STEP #2 Be active on Social Media

Social media is a great way to reach out to a lot of people. The reason why social media is so effective is its convenience. It’s an easy way for people to keep in touch with latest news.

To effectively make use of social media, you need to know which social media platform your target audience hangs out. It’s so much better to focus your energy on the right social media platform where you know they will always be present.

Share your blog posts on a daily basis on social media.  Do not spam! If you’re going to share a link to your blog, then make sure that you craft your status in a way that it is informative. This will make your potential readers interested in clicking on the link to your blog.

STEP #3 Guest post on other blogs or websites

This may sound a bit strange to some people but guest posting is one of the most effective ways to market your blog. Some people will think that they’d rather spend their time populating their blog, but the truth is that if you want to get more people to see your blog, then guest posting is the way to go.

Guest posting involves writing a blog post on another blog. The aim behind guest posting is to share your knowledge, tips and helpful information with a larger audience. Within the article, you can share relevant links to your blog so as to direct people to check your blog out.

Make sure that you write a quality article each time you post on your blog. Quality articles will make people want to visit your blog and read more of your posts and get to know who you are.

 

These are a few tried and tested tips that help market a blog successfully. How do you market your blog?

 

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Why I Won’t Publish Income Reports

Hot Chocolate

 

A quick disclaimer, this post is not about any blogger in particlularly. It is a simple opinion post. I hope you enjoy the read.

 

Income reports have become a thing in the blogging world and I kind of get why. Many people still believe pro blogging is no job, while some find it hard to understand how bloggers make money. So I get why income reports have become so popular. And I get why some bloggers like to shout from the rooftops about how much they make. It feels so good to make a living from your dream career/job. I can still remember the feeling I got when I published my first sponsored post, or when I got my first paid freelance job. I still get that same feeling everytime a new fab opportunity lands in my inbox, so it never really goes away. Working for yourself, doing what you love is a dream, so it is worth screaming about.

I enjoy reading income report posts. I find them very informative and interesting. It is always good to read about various ways bloggers make money, and how much they actually make in a month.

I would love to read more income reports, especially from the mega big bloggers, but I doubt that would ever happen. I guess the figures would be too crazy to write down.

 

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I would love to publish income reports. It would be a nice way to show off my figures and motivate other bloggers, it would also help me set income deadlines and keep me focused. But the cons of publishing income reports outweighs the pros massively for me, so you won’t be reading an income report post anything soon on Fashion and Style Police, and I will tell you why.

 

Privacy

I love reading other bloggers’ income reports, but I am way too private to publish mine. I think it is just one of those things to be left offline. I won’t publish my payslip if I was working for someone else, so why should I publish my income report?

 

Real Life People

Privacy and real life people are my main reasons for not publishing an income report. People I know in my real life (that didn’t I play on my laptop for a living) will become too aware of my financial situation and that never helps.

 

Unnecessary Pressure

Publishing my monthly income reports would put unnecessary pressure on me. I have monthly goals I aim to smash every month, and that includes my finances, but putting them online is another level. I know I would be under a lot of pressure and that is pressure I don’t need.

 

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These are my reasons for not publishing income reports on Fashion and Style Police. I respect other bloggers who are bold enough to publish theirs, it is just not for me.

What are your thoughts? Do you publish or plan to income reports on your blog?

Please share your thoughts in the comment section below.

Thank you for reading.

5 Gadgets Every Blogger Needs

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Blogging is one of the cheapest businesses to set off. You don’t need much really; a domain and a minimal theme and you are good to go. But there are some gadgets you would be needing if you plan on taking your blog to another level. You won’t need to spend a lot of money because you may already a few of these gadgets already.

Here are the top 5 gadgets every blogger may need:

Laptop/iPad

Having a laptop and iPad is essential to blogging for me. I do most of my blogging work on my laptop, but I use my iPad a lot when I am on the move or when I am too lazy to go on my laptop. Because I take my Laptop and iPad everywhere I go, so I can work, I like to have it protected. I use a cool custom-made skin made by the lovely people at CaseApp, and I will be telling you guys all about the fab skin in the next few days. I will also be giving away a discount code, so lookout for that post.

Back to the gadgets, I have always had a laptop and iPad so I didn’t buy them specially for blogging, but now that I blog and work from home fulltime, they have become even more useful. I would be lost without them and it would be very hard to blog without having at least 1 of them.

 

Camera

I had a point and shoot Fujifilm camera before I started blogging. So it automatically became my first blogging camera. I used it for a few months before upgrading to another Fujifilm point and shoot camera, which was a better model. I finally got a Canon DSLR about a year ago, and it is the best. I would strongly advise any blogger especially Fashion and Beauty Bloggers, to go for a DSLR straight away. The difference in the quality of pictures is gobsmaking, trust me.

 

Memory Card

If you take a lot of photos like I do, then you will be needing a memory card with a huge storage. It is better to have just 1 big memory card, than to have 3/4 memory cards with tiny storage.

 

iPhone

I finally joined the iPhone family this year, since I decided I have had enough of having a Blackberry and that was a fab decision for my blogging career. Having an iPhone means I can update my Instagram a lot quicker and it means I can take better photos on my phone. The quality of the camera on my iPhone 6s is unreal. I think it is the best mobile phone camera I have ever had. I know it sounds vain but I can take more discreet photos of my meals or anything I choose to photograph, when I am out and about.

 

Tripod, Selfie Stick & Photo Props

I blogged successfully for over 3 years without a Tripod but having one has made my life a lot easier. It is so easy to take a photo when I am alone now.

I have just bought myself a Selfie Stick and I think it is definitely another gadget worth having as a blogger.

Photo props are essentials for me because I like to make my photos pretty as much as I can. I got a mini white fluffy carpet from IKEA some months ago and I have found it very useful so far. I also have a few wall papers and tiles I use as photo props. I got them free as samples at Wilkinson and B&Q, so it is worth checking your local home stores to see what you can get.

 

What gadgets can you not live without as a blogger?