The Problem with Blogging is Bloggers

I have been wanting to write this post for some time now but the words were just not flowing. However, in the middle of dealing with household chores, it came. I am happy I finally got the words to flow on this sweet day. Now this topic – The problem with Blogging is Bloggers, may surprise you. But if you have been around the Blogosphere for a bit, you would agree with me to a large extent that we are the problem the blogging world has.

Yes, us bloggers are the problem we grumble and complain about, all day everyday, to anyone who cares enough to listen. We just need to look in the mirror to find the problem.


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How did we get here?

I have been blogging for over 5 years now. The first post on Fashion and Style Police went live on a sweet October day in 2012, and I have never looked back. Blogging has open so many doors of opportunities. I get to make a living, earning a living wage through Fashion and Style Police, freelance writing and by proving blogger outreach services. It has been a very long journey; taken me years to get to this point of earning full-time regular income and I am so grateful. But then again, I work extremely hard for every penny I earn. I work an average of 40 hours a week, including weekends. And I have done so for years, so the blog you are now reading did not achieve an overnight success. I am not even close to where I want to be but I am getting there.

I take my job very seriously. So this is not a joke to me or a side gig. It is literally my life. We bloggers complain about all sorts but usually most complaints are entered around not being paid enough. That is one major issue every professional blogger should be able to relate with. Being paid enough means different things to different people regardless of our profession. Having said that, I believe we bloggers are the reason why we don’t earn enough. The earlier we start putting our foot down and start demanding at least a minimum wage for our efforts, the better for our blogging career.


No budget line

How did we get here? I keep receiving emails from PRs, well established PRS, telling me they have no budget for a job they want me to do. I have had a couple this year already stating that even though they had a budget to pay bloggers last year. The budget has miraculously disappeared this year and they want something for nothing. Because other bloggers are accepting to work for nothing.


The £20 gang!

I have lost count of the companies looking to pay a whole £20 for a blog post. The funniest part is that I have had these same companies pay me a lot more than £20 some months/years ago. Why they keep reducing their budgets and offering peanuts is because certain bloggers are accepting them and they can’t believe their luck and profits, that they try to get everyone else to accept it. They better give up trying because they are wasting their time with me.


Autumn Street Style picture


I don’t offer that

Like I mentioned earlier, I handle blogger outreach for many clients so I am on both sides of the fence. I would never offer bloggers a fee I won’t be able to accept myself. Some bloggers may still find the fee low but it is nowhere close to what I have been offered lately. And those I have worked with can confirm that. Unfortunately, no one has the right or the power to tell someone else want to charge. So apart from raising awareness and talking these payment issues, there is not much anyone can do.

What I plan to do is to carry on as I am already by not accepting anything less than my worth. I know what I am worth and that is all that really matters. My first sponsored post in 2013 was £25, and I only started blogging a few months when I got that offer. So that was amazing for me then. But 5 years in the game, with my stats, I am not on their level anymore. I wrote a lot more about my blogging journey in my book – How to Cash In as a Blogger, so go have a read.


Going forward

I plan to carry as normal, charging what I believe is my worth Also, one of my many goals is to ensure I stand out from the pack significantly. So if everyone is writing about Brand A, I will be writing about Brand B or write about Brand A in a different way, with a twist. I need to ensure Fashion and Style Police stands out from the rest in a fabulous way. That is the only way up!

What are your thoughts on this? Please share in the comments section.

Thanks for reading.


How to Get People to Read Your Blog

Growing my readership was perhaps one of the most challenging aspects of blogging. You create content to have it read by many people but when the readers are not forthcoming, it’s almost natural to be tempted to think that starting a blog was a waste of time. So how do you get people to read your blog?

Believe me, I’ve been there too. It took a lot of willpower to keep going especially when my analytics showed zero views. But over the years I got better and refined my process. Now I have thousands of readers stopping by every week.


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If your blog is at the early stages and you need some help to get the number of visitors up, here are some tips you can start with.


Share your blog posts on social media

I know that you’ve heard this before and even tried it. But the reason why this does not work for most people is that they passively share their posts on social media.

Whenever you want to share your blog post on social media leave a little description of what your ideal readers will take away from reading your blog post. Simply just sharing your blog post on social media is not enough to ignite curiosity in your ideal readers and motivate them to check the link. You need to leave a caption that would get them clicking. Also, remember to use the right hashtags. You can get more tips from my blogging book – How to Cash In as a Blogger, available exclusively on Amazon.


Join Facebook groups that help promote blog posts

Just like you there are thousands of bloggers looking for readers. These bloggers joined together to form a community with the aim of helping each other grow.

Run a quick search on Facebook for blogging groups that help promote blogs. Once you find some, join in and share your blog posts. But don’t be selfish. Make sure you also participate in promoting other members’ blog posts as well and stick to the group rules as you do so.


Collaborate with other bloggers to get people to read your blog

You’ve probably guessed by now that you can’t grow your readership on your own. You need the help of other people to help you get more readers. Look for bloggers who have better numbers than you in terms of views and engagement and ask if you could cross-promote each other.

Another alternative is to work on a joint blog post or interview the blogger who is doing better than you and ask them to share that post with their readers. This will help direct their readers to your blog.


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Ask people to read your blog post

Most times it can be really nerve-racking to ask your friends and family to read your blog post. Or to have them share it with their friends. But all that is coming from a wrong mindset. The truth is that once you ask someone to read your blog post it creates momentum to ask another.

Reach out to your friends: send them an email or message and ask them to read your blog post and encourage them to share their thoughts in the comments. Don’t forget to ask them to share your blog post with their friends. If you don’t ask, you don’t get!


I am currently offering social media promotion packages to bloggers and small businesses, so do send me an email for more information –


How do you get people to read your blog? Please share your tried and tested tips.

Thanks for reading. Have a lovely week ahead.

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