The Olsen Twins Launch A Handbag Line

Mary Kate and Ashley Olsen are launching a quite affordable handbag line called Elizabeth and James. This line is very different from their previous very expensive handbag line – The Row with handbags going for about £34,000. Madness I call it.



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‘We’ve always wanted to do handbags, but we really wanted to understand the market first and what was missing from the market and what’s already existing on the market,’ Ashley explained.

We wanted the price point to be strong,’ Mary-Kate continued. ‘The price point is below [Alexander] Wang and [Phillip] Lim but above Marc [Jacobs] and Tory [Burch].’

Ashley added: ‘And Rebecca Minkoff. We wanted these bags to be affordable.’

These new bags should cost about £600 each. That is much more realistic. I am glad they have seen the light.


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