Eva Mendes is launching her fashion brand very soon. She is partnering with with the US retailer – New York & Company on a clothing collection. This label will be named after her and it is still in the very early creative stages.

“When we asked our customers to name the celebrity they aspired to be, [Eva’s] name came up again and again. Based on that, we went out and pursued her. It was a very long courtship,” said Greg Scott, CEO of New York & Company. “She has amazing red carpet style and also has a very unique style off the red carpet. She has a real sense of self, which will help us in terms of the design aesthetic. When we look at her, she really is confident.”