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Eva Mendes To Launch Fashion Brand

Eva Mendes is launching her fashion brand very soon. She is partnering with with the US retailer – New York & Company on a clothing collection. This label will be named after her and it is still in the very early creative stages.

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“When we asked our customers to name the celebrity they aspired to be, [Eva’s] name came up again and again. Based on that, we went out and pursued her. It was a very long courtship,” said Greg Scott, CEO of New York & Company. “She has amazing red carpet style and also has a very unique style off the red carpet. She has a real sense of self, which will help us in terms of the design aesthetic. When we look at her, she really is confident.”

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