Vera Wang new Shanghai store have started charging their customers a try-on fee for 3,000 yuan (£317.70) for a 90 minute time slot. If a customer purchases a piece, the try-on fee will be deducted from the total price but if no purchase is made, the try-on fee is non refundable.
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The Global Times reports that the policy aims to “protect the copyright of the designer”, as a statement from the company read. Photos are also forbidden which is quite common with most bridal stores. What do you think of this new policy? Do you see yourself paying the try-on fee?