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Vera Wang Stops Try-On Charges

It has just been announced that Vera Wang has stopped appointment fees at all of the label’s international bridal stores after the charges prompted widespread criticism in China. Now this definitely shows the power of social media. The try-on fees (read my previous post) sparked a lot of controversy everywhere and it was not looking good for Vera Wang.

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Picture Source: WWD/Conde Nast

“Upon careful investigation and review of the policies of our international operators, we will be abolishing appointment fees in all of our stores,” Vera Wang told WWD. “We wish for all Vera Wang customers to enjoy the same standard of excellence worldwide. Treating our customers in a fair and equitable way remains a priority.

Before the charges were abolished, a staff member at the Shanghai Vera Wang store argued that the fee was to deter “a lot of high school and college students” who weren’t “serious about buying a wedding dress”.

“We just wanted to make sure we were serving the right customers, and the [fee] is then redeemable off the purchase price of any gown,” said the shop worker.

I am happy to see the fees have been abolished. I personally will not pay a try-on or appointment fee to check out a wedding dress or any dress for that matter.

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Pippa Middleton – The Style Icon

Pippa Middleton, the younger sister of Catherine, Duchess of Cambridge is a style icon. Pippa does not follow trends, she creates them. She knows what suits her and sticks to it. This stylish young woman mixes high street and high end designer pieces to create fashionable looks. Have a look at some of her pictures and be inspired.

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Vera Wang Charges Customers A Try-On Fee

Vera Wang new Shanghai store have started charging their customers a try-on fee for 3,000 yuan (£317.70) for a 90 minute time slot. If a customer purchases a piece, the try-on fee will be deducted from the total price but if no purchase is made, the try-on  fee is non refundable.

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Picture Source: Getty Images

The Global Times reports that the policy aims to “protect the copyright of the designer”, as a statement from the company read. Photos are also forbidden which is quite common with most bridal stores. What do you think of this new policy? Do you see yourself paying the try-on fee?

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