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Rihanna Is The Creative Director Of Puma

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Rihanna has been named the creative director and ambassador of Puma. She will be overseeing the womenswear line.

Having signed a “multi-year partnership” with the company, Rihanna will take a “hands-on approach,” WWD reports, working on Puma’s fitness and training collections across apparel as well as shoes.

Rihanna “will work with Puma to design and customise classic Puma styles as well as create new styles to add to the Puma product portfolio,” Puma said in a statement today.

Congrats to her.

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