The Swedish fashion retailer – H&M, is in the fashion news again today,Beyoncé is the new face of H&M. The adverts will introduce her as “Beyoncé as Mrs Carter in H&M” – tying in with the name of her upcoming world tour.

“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind,” said Knowles. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

Congrats Mrs Carter. This 2013 is so your year.

Below is Beyoncé in an ad for H&M summer clothing range: