Kendall Jenner announced on Twitter yesterday, that she had some amazing news to share with us. I woke up today to discover the supermodel and Keeping Up With The Kardashians star is now the face of Estee Lauder. The young beauty will appear in digital, TV and print advertising campaigns.
Jane Hertzmark Hudis, Global Brand President, Estée Lauder said: “Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way.
“She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”
This is good news for Kendall Jenner. I am looking forward to the ad campaigns. Well done girl.