I have noticed a trend with haircare brands. Some of them start off with catering to natural hair for women of colour, but along the way, they start popping up on the high street and catering to every hair type. I know it all boils down to making as much profit as possible and this is easily done when you are on the high street and caring for all hair types. But the reality of the matter is, we all have different hair types. Women of colour tend to have dry, coarse, brittle hair, and there are even still different hair types among women of colour. So using haircare products created for “everyone” doesn’t really work for our type of hair. Which is why it is super frustrating that our hair type is pretty much overlooked in the hair industry. You just need to read interviews like this one on Forbes to get the full picture.
Creating a Haircare Range for Women of Colour
There is a huge gap in the market for haircare products for women of colour. The kind of hair oils and creams I need to keep my hair soft, shiny and healthy are not what I can easily pick up on the high street. Certain ingredients won’t work on my kind of hair and some may even damage it altogether. I have been thinking of creating some haircare products specially for natural afro hair. Over the years, I have used all sorts of haircare products and many of them were not great for my hair type (I am a 4C). Which is why I decided to start creating my own hair oils and creams. I am still working on the potions and testing them out. So it is still all a work in progress. I love the fact that I am able to create and I am looking forward to what the future brings.
Now to the main question behind this post; What is your main hair concern? Is it growth, dryness, texture? What do you think about the huge gap in the haircare industry for women of colour? Do tell.