After visiting Lagos Fashion and Design week shows in October, Selfridges has selected the finest pieces from the spring/summer collection 2013 collection for Ndani which means “inside” in Swahili. Ndani is located in Selfridges Oxford Street . This is a great location for this project as the Oxford Street in London attracts tourists from all over the world.
“We’ve taken note of the development of the fashion scene over there for the past couple of years,” says Judd Crane, the store’s director of womenswear, “and have been thinking of bringing it to London for a while – it was just a matter of time. With a strong resurgence of prints, patterns, bold colours and Africana in the recent collections from more established international brands, it felt right this year to demonstrate the power and originality of fashion from Africa .”
The Ndani project focuses on five established Nigerian fashion designers which are below:
- Tiffany Amber
Picture Source: morsipr.blogspot.com
2. Jewel by Lisa
Picture Source: 50facesofnigeria.com
3. Odio Mimonet
Picture Source: thenetng.com
4. Lanre Da Silva Ajayi
Picture Source: nigeriarising.com.ng
5. Eki Orleans
Picture Source: ammazingseries.com
There are also other pieces from the following upcoming Nigerian fashion designers
1. Agu Anumudu
Picture Source: lagosfashionanddesignweek.com
2. House of Silk Jennifer Adighije
Picture Source: lagosfashionanddesignweek.com
3. DOT Handbags by Dorothy Ughenu
Picture Source: applausemedia.blogspot.com
4. Ituen Basi
Picture Source: chachacorner.com
Ndani, the Nigerian Fashion Project at Selfridges runs from 1 December until January on 2 at Selfridges London.
Happy shopping and thanks for reading.
Stella