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Selfridges Celebrates Nigeria with Ndani

After visiting Lagos Fashion and Design week shows in October, Selfridges has selected the finest pieces from the spring/summer collection 2013 collection for Ndani which means “inside” in Swahili. Ndani is located in Selfridges Oxford Street . This is a great location for this project as the Oxford Street in London attracts tourists from all over the world.

Ndanii

Selfridges

“We’ve taken note of the development of the fashion scene over there for the past couple of years,” says Judd Crane, the store’s director of womenswear, “and have been thinking of bringing it to London for a while – it was just a matter of time. With a strong resurgence of prints, patterns, bold colours and Africana in the recent collections from more established international brands, it felt right this year to demonstrate the power and originality of fashion from Africa .”

The Ndani project focuses on five established Nigerian fashion designers which are below:

  1. Tiffany Amber

Image

Picture Source: morsipr.blogspot.com

2. Jewel by Lisa

Lisa

Picture Source: 50facesofnigeria.com


3. Odio Mimonet

download1

Picture Source: thenetng.com

4. Lanre Da Silva Ajayi

lanre

Picture Source: nigeriarising.com.ng

5. Eki Orleans

downloade

Picture Source: ammazingseries.com

There are also other pieces from the following upcoming Nigerian fashion designers


1. Agu Anumudu

Agu

Picture Source: lagosfashionanddesignweek.com

2. House of Silk Jennifer Adighije

ndani

Picture Source: lagosfashionanddesignweek.com

3. DOT Handbags by Dorothy Ughenu

DOT

Picture Source: applausemedia.blogspot.com

4. Ituen Basi

Basi

Picture Source: chachacorner.com

Ndani, the Nigerian Fashion Project at Selfridges runs from 1 December until January on 2 at Selfridges London.

Happy shopping and thanks for reading.

Stella

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