The style influence of princesses in the spotlight

*Collaborative post.

When it comes to royal style, we usually focus on the British royal family. But, when it comes to style, there are a few other royals that deserve a space in the limelight too. Not only do these royal females look flawless when they step out of the palace, but they’ve given the world some major style envy too.


Meghan, Duchess of Sussex, England

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The latest addition to the British royal family has certainly made her mark on the fashion industry.

When she was photographed in her silk gown following her wedding luncheon, high-street designers frantically began to replicate the party dress to meet the demand for the style that was expected to follow — and they made the right decision. Research revealed searches for ‘halter neck dresses’ were up 40% following the royal wedding and the term ‘halter neck tops’ increased 21% week on week as people tried to replicate her look on the special day.

What other looks have we tried to copy? After the official engagement announcement in 2017, Meghan attended an event in Nottingham with a Strathberry tote bag in hand. Global search engine data reveals a 398% increase in searches for ‘Strathberry’ from November to December 2017.


Catherine, Duchess of Cambridge, England

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Stats revealed that Kate was the most likely to convince American shoppers to purchase a UK brand. Her influence on fashion even has its own name — ‘the Kate effect’.

Every garment that she wears reportedly increases the desirability among 38% of US shoppers. After she arrived at the Victoria and Albert museum wearing a tweed dress in October 2018, search volume between September and October for the term ‘tweed dress’ rose by 50%.


Crown Princess Victoria, Sweden

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Princess Victoria has certainly created her own style but she also succumbed to the Kate effect! She was spotted in an above-the-knee navy pleated dress to show off her baby bump in 2015, even though the Duchess of Cambridge had worn it for a private event the year before.

In August 2018, Princess Victoria stepped onto the red carpet at a sustainability awards event wearing a Maxjenny cocktail dress featuring scenic landscapes. This look generated some interest around the brand too, with searches of the designer rising by 222% from July to August of the same year.


Queen Letizia, Spain

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Queen Letizia’s well-loved wardrobe is a combination of high-street favourites and global designers.

A memorable outfit of hers was a one-shoulder Stella McCartney cape gown which was beautifully worn for King Willem-Alexander‘s 50th birthday in The Netherlands. She also stunned in a custom red gown for the state banquet at Buckingham Palace in 2017, complete with intricate beading detail. It didn’t take long for the media to report how people could copy the look, with the Daily Mail suggesting a crimson fishtail maxi dress from QUIZ as a high-street alternative.

When Letizia came to the UK, she wore a stunning floral embroidered skirt from one of her favourite designers, Carolina Herrera. It’s no surprise that searches for the term ‘Carolina Herrera skirt’ rose by 50% from June to July of the same year.


Crown Princess Mary, Denmark

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Following on from her wedding to Prince Frederik in 2004, Princess Mary has since been recognised for her vibrant prints and stunning dresses.

Who remembers when she greeted the President of Vietnam on his visit to Denmark in a floor-length blush pink gown, complete with lace? Mary is also often spotted in a statement dress coat and pillbox hat, channelling Jackie Kennedy vibes.

We all wanted to replicate her style after she attended the Copenhagen Concert Hall in Denmark for the opening of the Copenhagen Fashion Summit in May 2018. Dressed in a chic blouse tucked into a pleated skirt by Charlotte Eskildsen, she certainly looked the part. Searches for designer ‘Charlotte Eskilden’ rose 51% after she stepped out wearing the brand.




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