Picture Source: Vogue.co.uk
Beyonce Knowles is collaborating with Topshop. The diva is launching an activewear label with the brand. This collection will include clothing, footwear and accessories,
“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking,” Beyoncé said in a statement today. “Working with its development team to create and produce a technical and fashion-led collection is exciting, and I’m looking forward to participating in all aspects of this partnership.”
Phillip Green (owner of Arcadia) is really excited about this collaboration and had a lot to say:
“We have been looking at this category as fashion-inspired fitness develops, and know that this is right in our customers’ heartland,” Green said. “Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category. Being partners with Beyoncé and her team, who have the greatest creative energy and enthusiasm, is inspiring for all of the team at Topshop. We have much to achieve in just under a year, but we are all up for the challenge, and look forward to delivering athletic street wear in an inventive and exciting way.”
Congrats to Beyonce and Topshop. I am looking forward to seeing what they come up with. I will also like to see Beyonce do a fitness video. She is so fit and a fitness video will motivate many women to get fit and in shape. Do you agree?