Have you ever moved your business location? It is not an undemanding task, but it is necessary to stay competitive. This article will give you the steps that every business should take when they move their physical address for their home or office. You may think that updating your website and marketing materials is enough, but other things need to be done as well. Read on to find out more.
Change Your Physical Address Online
Changing your physical address online is one of the most important things you can do when moving your business location. Make sure to update your address on every website and online directory where it appears. It includes your company website, Google Maps, Yelp, and other online directories or review sites.
It would be great if you asked yourself the following questions in regards to changing your physical address:
- How do I buy a registered office address?
- How do I buy a virtual office address?
What are the benefits of buying an official business address?
For example, is there any difference between registering my company in London to having an official mailing/registered address here?
Answering these questions will help you decide if renting or purchasing a physical registered office address is suitable for your company.
Update Your Address on Every Piece of Marketing You Have
Updating your address on every piece of marketing you have is extremely important in that it will help ensure that you are receiving all of the information about your business.
You’ll want to ensure that every site on which you have a presence has updated their address with yours, including local directories and review sites. It is because Google uses these types of sources for its citation indexing, so it’s essential to keep them current.
Updating your citations has the following benefits:
- Helps customers find you correctly
- Maintains your online reputation
- Keeps your business looking professional
Update paid search campaigns
Update Your Paid Search Campaigns
Even if you are running a campaign to drive mobile phone users directly to your new location, you’ll want to ensure that the movement itself is updated with the correct address. It can be done by modifying the URL of each ad group within an AdWords account.
Try To Keep Your Phone Number
If possible, try not to change or disconnect any services explicitly related to your business’s telephone number because this will likely result in having it severed for good if they cannot update their records accordingly.
Keeping your phone number is vital because customers may still try to reach you at the old number and because it can help with your SEO efforts.
Inform Government Agencies and Community Partners & Friends About Moving
You should also reach out to local governing bodies and other companies who may have some relationship with yours, informing them of your new address. Additionally, don’t forget to tell all of your friends and followers on social media about your move.
Making the necessary updates when moving your business location is key to a smooth transition. By taking care of everything from updating addresses on marketing materials to reaching out to community partners, you’ll be well on your way to having a successful relocation.