Tips for starting a craft business

For many people, it is the ultimate dream – turning a hobby into a business. If you excel in a craft and enjoy doing it and have considered starting a part-time or full-time business, then here is some excellent advice to get you started. From knitting and sewing to pottery, whatever it is, there is some advice you should follow to be successful.

Before we get into all of that, if you are starting, you are selling your goods to people you need to be aware of the laws around it. Your state may have different laws around tax, licenses, and insurance, and penal codes vary.

 

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Research the market

Before you quit your job in the hopes of selling your craft, consider if the market for your product is big enough. Perhaps start trying to sell them before you commit to anything to see how successful you are.

You can research what’s out there already by going to craft shows or looking at Etsy. If your product fits into a category, then there is probably demand for it. Can you offer something different? Or is there already a lot of what you do on the market?

 Know your customers

It is essential to know who your customers are so you can display your products well and decide what events to attend. For example, if you are selling children’s clothing made out of sustainable materials, then your audience will be environmentally conscious parents. Therefore, you may want to attend family festivals and vegan markets.

Consider your name

Pick a business name that is memorable and appeals to your customers. Think about your brand potential and what you can do with a name. You should also check that no one else has your name and secure it. A good place to start is checking that no one else has the same domain name; you can do this at name cheap. An attorney can also help you to secure your business name.

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Online presence

You should have a website; it will add credibility to your business. You should also consider utilizing social media platforms to promote your business. Look at your competitor’s online activity as a good way of coming up with a plan for how you will present yourself online.

 

Make a cost analysis

Making products to sell will mean that you will need a lot more supplies. Many places offer a discount for bulk. Find your suppliers and figure out exactly how much each item is costing you. This can be difficult with craft items, but you must have a clear idea of your overheads. Also include your shipping costs, packaging, and workspace if it is separate from home.

 

Practice photography

Having good pictures of your products when selling them online can make a big difference. You may want to consider where you will take photos and keep it consistent so that it looks professional. You can also consider lighting equipment.

 

Arrange shipping

Compare prices of shipping providers and invest in good packaging materials. Good shipping will encourage people to leave you good reviews!

 

3 Things You Need To Know About To Build Your Online Business

*Collaborative post.

Starting an online business could be a great idea for budding entrepreneurs who want to make a difference in the world. However, if you’re going to get started and build something that you can truly be proud of, you need to know about a few things first. Read on to find out what they are: 

 

Social Media Marketing

The first thing you need to know about is social media marketing. Social media marketing is one of the most powerful things you can do online if you’re going to start a business. Millions of people use social media every day, and search for businesses that they want to work with there. You need to know who your target audience is so you know which platforms are the best for you to use. You might also want to consider hiring a social media manager to help you run things and stay on top of everything. 

 

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Word Of Mouth 

Word of mouth reviews are pretty much unbeatable. They are so powerful because a real person is giving an enthusiastic recommendation, and people love recommendations from the people they know. You can make sure you’re getting word of mouth reviews by not only providing an amazing product/service, but unbeatable customer service too. Extra touches go a long way! 

 

SEO and PPC

SEO and PPC are your bread and butter when it comes to online marketing. PPC can actually help you to get results almost right away – learn more using the infographic below. 

 


check out this Learning Management Systems PPC Guide Infographic

 

Business Focuses: Turning Negatives Into Positives

*Collaborative post.

When it comes to starting your own business, in those early days you can’t help but be full of positivity, passion and motivation to make it a success. This idea you had that you just couldn’t shift, that you finally took that leap of faith to create, is finally happening. So you are not even contemplating the fact that so many startups fail in their first year, and that if you are not careful your business could fail as well. 

While there is an element of truth to that, there is no point dwelling on the negative side of things. After all, you believe wholeheartedly in the product you supply or the service that your business offers, so there should be no reason why this isn’t going to work and be built upon to become the success you imagine it to be. However, there can be elements of the day to day running of your business, the things that can go wrong, that can be seen as negative. So with that in mind, here are some of the ways you can turn those negative things into positives and, in some cases, use them to your advantage.    

 

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Avoiding creating a business plan from day one

Were you one of those entrepreneurs that didn’t see the value in creating a business plan? You are not alone! But if you happen to have not done one in the past, who says you can’t start right now? Creating a business plan, or at the very least, setting some goals and intentions for your business can highlight areas that you may want to work on and also things that you can take action right now to help you to get where you need to be. It isn’t a negative when you start making some positive changes, and this could be the ideal way to help you get back on track. It can also prove useful if you do feel like you are at a bit of a crossroads with your business. We can all get to that stage where we are unsure of the direction to take and what we can do to help choose the right path. Setting some goals and thinking about the future could help you get there. 

 

The emotional strain on yourself 

One of the things we don’t really take into account is the emotional strain that running a business can have on you. Originally, starting your own business can seem like the ideal option to strike the right balance between work and home life. But often, in those early days it can be far from that. You put all of the hours in to get your business off the ground, and this can cause emotional strain and stress on your mental health and your relationships. However, the best advice would be to not focus on this as a negative thing. It can actually be a huge driving force to get your business where you want it to be, and to also help you to move the business along quickly. It can also work hand in hand with setting goals and intentions for your business. So you can take some time for yourself as well. 

 

Expanding too quickly 

Expansion is a key area of business growth, and one of the ways that you can determine the success, but often expanding too quickly can cause more problems than good things. It is often trying to find the right time to do these things so that you can build upon it. Expanding into a shop when you may not have found the right place or even have the right investment in place for it. Expanding your products or services without the necessary research to check whether there was a market for it. Many business owners have made these mistakes in the past, but it doesn’t have to be this way. Expansion is something that you can’t undo, but you can make the best of the situation. Ensure you focus hard on the marketing aspects of it, and try and thrive under the pressure, rather than worry about it. Things will work out in the end. 

 

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Losing decent members of staff 

There can be many different reasons why you lose decent staff members, and often you are never too sure of the reasons. It might be down to the workplace environment, and the leadership that you provide, or it could be that they find that they can get better benefits and workplace incentives elsewhere. If you are noticing a trend, then it may be time to start thinking about an exit interview and the questions that you can have. Websites and articles such as https://getsling.com/blog/exit-interview-questions/ have some great suggestions. This can give you some excellent insight into things and to also help you to make some great improvements to the workplace and to your business. The fact that this has happened can actually be a positive thing for you. 

 

The wrong sort of marketing focus 

Marketing is such an important aspect of your business, and these days it can be one of the easiest and best ways that you attract new customers into your business. But, having the wrong marketing focus can cost you. This is when you may want to think outside of the box from traditional methods and explore other options. The positive is that it gives you the push you needed to look at what else you can try. It might be that you really want to up the ante when it comes to your social media. Or you could look at the local community and focus on your advertising there. Many people want to support local businesses, so this could be an amazing focus to shift your marketing campaign towards.  

 

Not focusing hard enough on the digital aspect 

On the subject of the marketing side of things, we all know that the digital element of it can prove to be very useful when it comes to your business. So much is done online these days that you may want to focus more energy on how your output looks on your social media platforms. Are you consistent enough/ Is your content on point with your rband? These things can be changed quickly and can start to help you see improvement. 

 

The worry of investment 

One of the biggest worries that businesses have when it comes to moving forward is the worry of investment. Finding it at the beginning, but also the worry of reinvestment and how you can make it work for you and to make the business work. This isn’t always going to be an easy one to switch to a positive, but investment is a means to an end, and can get you to where you need to be. So it may be worth focusing on that aspect of it. 

 

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Not having the work and home life you imagined 

It is never going to be easy to start your own business. Some people have big plans and think that working for themselves is going to be an easy ride, but the truth is, it can be hard to overcome at times. Especially when you know you need to push through those early months and years. However, your own business can give you much more flexibility, and the way you work and how you use your time wisely can help you achieve the work and home life balance that you crave. Sometimes it can be about creating a routine, and understanding when you are at your most productive. 

 

Dealing with the undesirable side of things 

There will always be undesirable side of things when it comes to business, and dealing with them without it affecting your mental health and also your own work productivity can be a challenge. There may be bad review to contend with, issues with social media or your marketing plans and campaigns. Knowing when to move the business forward and to expand. But this is all positive news, because it often means that your business is doing well and you are on the right path. Embrace it!

 

Knowing what path to take

Sometimes knowing the path to take can be tricky, and when it comes to your own business you may not know one hundred percent the best options to take. However, this can be part and parcel of your business journey and can be very exciting. You will know thanks to research and spotting gaps in the market exactly what options to game when it comes to the path your business can take and also what gaps in the market there are. Having reassurance and trusting your instinct is all part of the process, and it can be one of the best avenues to explore when it comes to your business and growth. 

 

Let’s hope that these business focuses and suggestions can help you turn some of the negative aspects of running your business into something that is positive.

 

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