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6 Ways to Build Brand Awareness for Your Small Business

Have you ever thought of ways to build brand awareness for your small business? Regardless of whether you own a brick and mortar business or an online based business, you need to promote your brand.

When your target audience recognizes your brand and acknowledges your brand as the go to for their specific need then you have been able to create brand awareness.  Brand awareness is what will make your business name stand out from the rest.

If you’ve been struggling to get your brand recognized by your target audience, you will find these 6 ways to build your brand awareness tips useful.

 

Build brand awareness with a unique personality

This to me is the first thing that you need to get straight. Most small business owners think that if they “copy” their competitors they will be able to leverage on the existing market. The truth is that people get tired of seeing the same thing over and over.

What will make your business stand out is when you do something unique and when you have a distinct personality that people can relate with. Decide on how you want your target audience to remember you. Once you’re clear on this, all the activities that you do to channel your brand awareness will be very powerful.

 

Put your story out there

Sharing your story and brand message is an effective way to put your brand out there. People relate with stories easily and at an emotional level. The aim behind sharing your story is to create a connection with your target audience.

You can tell the story about how you started your business or your client experiences. The best place to share your story is on social media or to guest post in industry related blogs.

 

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You can also put your name and your story out there by taking it everywhere you go. A good way to do this is to have your brand name/message printed on T-shirts. The great thing about this strategy is that there are now companies like Printsome, who offer quality bulk T-shirt printing services. This is fab way to raise brand awareness.

 

Set up a referral programme

Referral programme is an effective way to use word-of-mouth to spread the awareness of your brand. It works by creating an incentive for your clients for referring your product or service to their friends. When their friends/readers pay for the product or service you offer, they are immediately given a gift which may be in form of a discount.

 

Engaging in local partnership

Partnering with a parallel or complimentary local business is another good way to increase your brand awareness. You can leverage on the existing brand awareness of a local business to build your own brand awareness. Find out how your product can be used as a way to compliment another local business. For example, if all you sell is lipstick you can partner with a local business that specializes in selling eyeliners to create a combined package that people can buy.

 

Influencer marketing

Influencers with a large and engaged follower base can help increase your brand awareness. You can reach out to influencers to help you put in a good word for your business and the products or services that you offer.

When it comes to making use of influencers, make sure that they have good engagement rate and that they are targeting almost the same audience you are appealing to. I offer blogger outreach services alongside blogging, so do check out my portfolio page for more information.

 

Invest in ads

To get the word out quickly, investing in ads is the best option. With a little investment you can have your brand name out there. You need to make sure that the copy on the ad is compelling enough to get your target audience’s attention.

Facebook ads are quite effective as almost everyone is on Facebook. The Facebook ad targeting is so sophisticated that you can easily laser in to your ideal clients. I would be writing a post on my experience with Facebook ads in a few weeks, so do watch this space.

 

How do you build brand awareness for your business?

 

*Collaborative post.

 

 

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The Loneliness of the Self Employed

I went full-time as a self-employed person about 2 years ago, and I can testify first-hand to how lonely a career it can be. Being a freelancer/self-employed person usually means you work from home alone, and some days can be a lot harder than others, even for the introverts.

 

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I have always been an introvert, I am very comfortable being by myself, and I do enjoy being alone most of the time. But sometimes I miss the chit-chat and the buzz that goes on in a regular workplace; being able to have meetings, bounce off ideas, and just the usual office banter. Just so you know, I was not a fan of any of these things when I had my normal job, but I guess sometimes we humans miss things we don’t have, even if we don’t really like it. Why we do, I don’t know, we just do.

The loneliness of being a freelancer is real, so I won’t advise anyone who enjoys being in the company of others to go self-employed, except you have a form of working arrangement that involves working or meeting regularly with other self-employed people in your niche.

There are ways to deal with the loneliness and frustrations of the self-employed world, here is how I deal with them –

 

Have a sounding board

Having a sounding board is very important when you are self-employed. A sounding board is someone you trust who would listen to your achievements, frustrations, and just someone you can have a chat with about your work, and who can offer you good advice as well. The more sounding boards you have, the better. I have one main sounding board, and a few others. They all help keep me sane. Whenever I feel like having a rant, I know I can trust them to listen. It also feels great to share milestones and achievements with them.

 

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Take regular breaks

Regular breaks are very important when you work alone from home, because you can easily find yourself working continuously on your coach, without taking a break for hours. Taking breaks means you get to do other things which is great for your mental health and fitness life. Taking regular breaks also means you can leave the house for a walk, which is great because you get to interact with others while you are at it.

I try to go for long walks everyday, and I love how fit I am. My Fitbit stats speak for itself.

 

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Working in coffee shops

Working in coffee shops also help combat the loneliness and isolation. I personally find working in coffee shops very distracting, so I tend not to do this, but I know many who do and enjoy it.

 

Joining Facebook groups and Twitter chats

I have joined a couple of Facebook blogging and freelance groups, and I also try to take part in as many Twitter chats as I can. These groups and chats help combat the isolation.

 

Overall, working from home works well for me. I won’t change my flexible working conditions for anything, but some days I need to have my Spotify playlists on repeat to get rid of the silence.

 

Do you work from home? How do you deal with the loneliness?

 

 

 

 

How to Switch Off Work as a Freelancer

We all hear a lot of great things about being a freelancer: ability to travel and work anywhere in the world, more time to spend with your family and friends, and even better pay. But although all these are true, there is another side to the freelance lifestyle that very few people talk about.

 

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Freelancers can get caught up in loads of work and even though we are in control of our time and work conditions, most times we find ourselves spending almost 12 hours a day working!

Working long hours to get your freelance projects done may get you a lot of clients and more projects, but in the end you won’t have time to do the things you enjoy doing.

Here are 5 ways you can switch off work as a freelancer.

 

  1. Take the weekends off

Now this is so hard. I can’t remember the last time I took a full weekend off. I usually try to catch up on more work over the weekends when it is quiet but I know I should try to switch off work more often. So going forward, I will be dedicating an entire day in the week (most likely a weekend) where I won’t do any work. Everything that needs doing would be automated, and everything else like emails and the works would have to wait.

Taking time off keeps you refreshed and relaxed. And you can use that time to do things that you love.

 

  1. Have a schedule and stick to it

The fact that you work at home (or anywhere you want to work) doesn’t mean that you can’t give yourself office hours. As a freelancer, you’re also a business owner.

Create a schedule and stick to it. Make sure you include the time you start work and the time you close from work. When you plan your time this way, you’ll always have time to dedicate to other activities that are important to you too. Getting your head buried in work will only make you feel overwhelmed and stressed out. Trust me, I had to learn this the hard way.

 

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  1. Make breaks non-negotiable

No matter how much work you have, you need to give yourself a break. If your freelance work is such that you can’t take the day off, you need to at least give yourself some time off.

For every hour you work give yourself a 20-30 minute break. Use that time to take a walk, grab a drink at your favourite coffee shop or simply take a power nap. Whatever you do during that time should be something that will give you the opportunity to take a breather.

 

  1. Set clear cut boundaries

The main reason why you spend hours working is because you have so many clients to attend to. You can’t take up every job offered to you. You need to learn how to say “no” when you have more work than you can handle.

It’s so much better to cut down on the workload than to take on more clients and struggle to fulfill their orders.

 

  1. Give yourself some personal time

As a freelancer you may have the tendency to forgo the time you would have spent for some personal time. Don’t let your work rob you off the time to enjoy your own company. Setting aside time to for yourself, will give you the chance to switch off work.

Take time meditate, pamper yourself or simply devote to developing your mind. Just a few minutes spent doing something that will make you happy and fulfilled will make all the difference in the world.

 

How do you switch off work?

 

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