Why Blogging is Important for Business

Having a blog on your website as a business owner is essential in the current times we are in. Gone are the days of doing everything offline. It is important to have a blog for your business regardless of the type of business you have. Blogging is a critical element to any business and if you want to keep up with the times we are in, you need an online presence for your business.

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Here are some of the reasons why blogging is super important for any business:

Blogs allow you attract new customers

Blogs are excellent marketing tools you can use to attract new customers to your business. If done properly using SEO techniques, you can quickly grow your business just by blogging. It amazes me how many business owners overlook this fab marketing tip. Having a business website without a blog is a poor marketing technique. Blogs allows businesses gain visibility online which usually leads to more customers.

Blogs help you keep your customers engaged

As a business owner, you want your customers to remember the products/services you offer. There’s competition everywhere and you need to ensure your business stands out from the rest. You can easily do this with a well optimised blog. Keeping your customers engaged can be done through sharing content that relates to the industry you are in and the products/services you offer.

You can share useful content

Having a blog allows you share useful content that would increase your visibility on search engines and benefit your readers/followers. There is always new information to share in any niche/industry, which means a blog can never run out of useful content to share.

Make money from your blog

Your blog can also generate separate income for you outside of your regular businesss. The more you share quality posts, the more your blog would grow, and that means more money for your business.

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The benefits of having a blog as a busines owner are endless. It is super important to have a blog alongside your business website. Having said that, I know it can be tricky to run a successful blog alongside your business when writing is not your thing. This is where the copywriters like myself come in. All you need to do is to hire a freelance copywriter and let them handle the blogging side of things while you focus on the business. Do get in touch if you need a professional copywriter. You can grab my contact details here.

 

4 Ways To Get The Word Out About Your New Product

*Collaborative post.

4 Ways To Get The Word Out About Your New Product picture

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It’s exciting when it’s time to finally roll out and release a new product at your company. However, it can also be a tough job and might make you a bit nervous to do if there’s a lot of pressure to have your launch be a success.

It’s important that you focus on marketing and advertising so that you are able to get your product in front of the right people at the right time. The following are four ways to get the word out about your new product so that consumers know about it and want to own it.

1. Network Online & Offline

One way to get the word out about your new product is to network both online and offline. Attend or sponsor local events, speak at conferences, and update your online profiles. Come up with an elevator speech to carefully and concisely share about the item you’re selling and focus on delivering a consistent and informative message in each interaction. Use a mix of channels such as in-person conversations as well as social media and your business blog to spread the news.

2. Host Sneak Peek & Hands-on Events

Get the word out about your new product by hosting a sneak peek event for a select group of people. You can’t forget about the in-store experience and what this can bring to you ensuring people know about what you’re selling. Consider working with a sampling agency that can help you out in this area and make certain that you can achieve an impressive ROI and build trust with consumers as well as get them to convert into paying and loyal customers. Get your product in the hands of consumers so they start doing the talking for you.

3. Send A Newsletter

Email marketing is yet another option and channel to consider when you want to get the word out about your new product. Build your email list and send out an update through a newsletter to your past, present, and potential customers to let them know what you’re up to and the reasons to check out what you’re selling now. Make sure you include a catchy header and subject line and that you list out the most important points such as the benefits of the product and why they should consider looking into your new product further. Plan your email accordingly because you don’t want to overstuff their inboxes or have them miss out on this announcement.

4. Update Your Website

Not only build a website for your business but then use your site to your advantage. Get the word out about your new product by placing more information online. Focus on applying SEO best practices and make it easy for users to purchase the product if they’re interested in doing so. Updating your website is an opportunity to appear higher in search results, explain more about your release, and share pricing details and feedback from other customers. It’s also a good idea to publish an update about your new product through your blog for those who like to keep up to speed with your company’s latest innovations and product releases. 

 





The Dos and Don’ts of Investing In Branded Merchandise For Your Business

*Collaborative post.

The Dos and Don'ts of Investing In Branded Merchandise For Your Business picture

Image credit.

When you run a small or medium sized business, you’ll do anything to spread the word about your company. As we all know, competing with bigger businesses in terms of visibility is basically impossible; Amazon, Nike, McDonalds, Starbucks – these huge corporates are everywhere. 

One strategy many people turn to to promote their company is branded clothing and other merchandise. Not only does branded clothing help to make money from your brand – that is, if you can flog it – but it will also help the overall branding and message of your company sink into people’s minds. There are, however, common mistakes that small business owners make that can be both expensive and detrimental to the brand overall.

In this article, you’ll discover some of the dos and don’ts of investing in branded merchandise. Let’s get started!

The Dos of Investing in Branded Merchandise

Here are some of the things you SHOULD do if you are having branded merchandise made for your business.

1. DO find a merchandising company that produces high quality products.

If you want to sell merchandise that goes with your brand, do it right. Your customers will expect your merchandise to be of the same standard of work you deliver from your own company – so if the merchandise is poor quality, they will associate this with your brand. Find a merchandising company that makes things that last, so when someone buys a branded shirt or mug from you, they can count on quality. 

2. DO organize a small merchandise release before investing huge amounts of money.

The thing about merchandise is that you never truly know how well it will sell. Your customers might absolutely love it, or they might be less interested than you expect! Because of this, you should always release your merchandise in stages. You can purchase the right equipment and supplies once you have identified your logistics and operations. In order to print detailed designs on printed t-shirts, direct-to-garment printing will be required; all you need is a high-quality printer, like the AA Prestige A3, along with AA Prestige A3 DTF inks and supplies for printing the fine details. When your company’s supplies meet quality standards, you can ensure that your business plan remains balanced. That way you can test the waters, and gauge interest before you invest further

The Don’ts of Investing in Branded Merchandise
1. DON’T tell other business owners what you’re doing.

Unfortunately, the business world is every man for himself. Although collaborations are more popular now than ever before, you should keep your cards close to your chest. That way you won’t wind up giving away the game or even potentially subjecting yourself to theft of intellectual property. Until the plans are finalised and all legal documents are signed, don’t tell other business owners what you’re up to.

2. DON’T use companies with unethical practices.

Your merchandise will be an extension of the values you hold dear as a company. If you use a merchandising company that creates their products using unfair labour conditions or pay, your customers can use this as a reason not to shop with you in the future. Make sure the merchandising business you use is legitimate.

Final Thoughts

Selling branded merchandise is a great idea to spread the word about who you are as a business. Make sure you follow these tips so you get it right first time around, and avoid making expensive mistakes.

 

 

 

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