5 Reasons Why Your Business Needs a Blog

If you want to succeed as a business owner, you would most likely need a blog alongside your website and social media platforms. Regardless of what people say, blogs still get read, and SEO helps businesses flourish. Although many things are evolving, every business still needs a blog. Having a website alone is never enough; you need a platform that is 100% yours and that would allow you directly communicate with your audience online.

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5 Reasons Why Your Business Needs a Blog
  • A blog keeps your target market informed

One of the most important reasons for having a business blog is to keep your target market informed. A blog gives business owners opportunities to share regular updates, communicate with their audience, and keep them in the loop of what is happening with the business. Many business owners may choose to share timely content on their social media platforms and may not understand the importance of having a blog, but a social media platform is an extension of your business, it is not yours. A blog on the other hand is your business and it allows you to directly communicate with your audience as often as you desire.

  •  It attracts organic traffic

Having a business blog is a smart way to run a business. An article can easily go viral with a bit of luck and the right SEO tips, which could quickly generate extra income for the business. It could also bring in more customers so there is really no reason not to have a blog as a business owner. The more content you create on your blog, the more visibility, and the more opportunities to come up on search engines, and increase organic traffic.

  • A blog helps you grow your email database

The more content you create on your blog, the more opportunities you have to grow your email database. The email subscribers may be customers already but running a weekly blog for example will keep your business name at the top of their minds. Regular blog posts will also help draw in more email subscribers that could end up being customers, so it is a win-win.

  • It allows businesses to communicate with their customers

A business blog creates the opportunity to communicate with customers. Businesses can easily get feedback from their customers through their blog posts. It easily creates a two-way communication channel with the online audiences, and lots of feedback can be gotten this way.

  • A blog helps you grow your online presence

Running a business blog makes it easier to grow an online presence for your business. It is faster to increase your social media presence when you have regular quality content to share on your business pages. Blogging as a business is one of the fastest ways to grow your business. The more interesting and engaging your blog posts, the faster your social media platforms would grow, and the more online and offline attention your business would get.

 

Do you have a business blog? How do you keep your audience engaged?

 

How to Stay Original as a Blogger

The big wide web can get really noisy and it can be tricky to stay out from the rest. With blogging like many other things, it is important to stay original. Being original is what will help you stand out from the rest as a blogger, so it is a great idea to have your own thing going on to help you. If you are wondering how best to go about this then you are in luck, you are on the right blog, keep reading…

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How to Stay Original as a Blogger

Blogging is all about being original. The best blogs are original and they tend to be around much longer. If you are wondering how to stay original as a blogger, here are three ways that can help you do just that –

Create blog categories you can write endlessly about

A good blog has great content so it is important to ensure you can create regular content for your blog categories. If fashion, beauty, and lifestyle are your preferred niches, it is a great idea to stick to those. You don’t want to create a category for book and movie reviews if you hardly watch TV or read a book. Also, it makes sense to create blog categories in niches you are passionate about. I for one love reading. I read a new book every week but I am not into writing book reviews.

Stick to your writing voice

Don’t try to write like anyone else. Develop your writing voice and stick to it. That way you will attract those who enjoy reading your posts and you stay original. The last thing any new blogger should want is for their blog to read like every other blog. That is the fastest way to get buried in the blogging world.

Share your opinion

I enjoy following bloggers who share their perspectives on things. It is always interesting to read the opinions of others in some matters. There is nothing as boring as a blog with no stance. If you want to stay original in the blogging industry, you should ensure you share your opinions in areas you blog about as regularly as you can.

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What do you think of these blogging tips? How do you stay original as a blogger? What sort of blogs do you enjoy reading and why? Do tell in the comments section below.

Thanks for engaging with this blog post. Have a great day/night wherever you are.

 

Where to get free stock photos for your blog posts

Sometimes it can be tricky to get the right photos to complement your blog posts. Stock photos are a lot easier to find these days unlike when I started Fashion and Style Police over nine years ago. Back then in 2019, I had to take the majority of photos myself, and it was also really hard to find photos of women that look like me.

Thankfully, this is no longer the case. It is a lot easier to find great free stock photos online. There are some amazing websites that have been set up to provide great images for those who need them. If you are in need of great free stock photos for your blog posts, you are reading the right blog. Here are some amazing websites you can check out today.

Where to get free stock photos for your blog posts

These are my top three websites to get free stock photos today –

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Pexels

This is one of my favourite stock photos websites. I use it a lot to get photos for my clients as well as for the blog here. There are thousands of photos to choose from on Pexels. You can easily find photos you need by using the search box on the website. I always easily find the stock photos I need on Pexels and they are also royalty free which is an added bonus. Pexels is a great resource.

Pixabay

This is another great resource for stunning photos. The images are also royalty free and there are so many options to choose from on Pixabay. You don’t need an account to grab stock photos on Pixabay. Finding the right stock photo for your blog post is as easy as using the search box.

Unsplash

Unsplash is known on the web for its freely-usable images. It is a handy website to have bookmarked for when you need the right stock photo to complement your amazing blog post. I use Unsplash quite regularly and I almost always find the right image on there.

Where do you get your stock images from?

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