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How to create income as a blogger

Blogging gives me so much joy. It has literally changed my life for the better in all areas. I am happy with the freedom and flexibility my job gives me. It has allowed me work from home, and care for my growing family. Blogging has also opened my eyes to other ways I can make money online, working from home. 10 Years ago, I didn’t know what blogging was about and didn’t read any blogs.

So much has changed in the last few years. I now know so much about blogging, thanks to running Fashion and Style Police for over 6 years. In this last 6 years, I have set up another blog and shut it down after running it for a year or so. I have written a book – How to Cash in as a Blogger (available on only Amazon as eBook). Also, I have become a Copywriter, Social Media Manager and Blogger Outreach Consultant. I have also set up a YouTube Chanel which I plan to work on some more this year.

 

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Over the years, I have learnt various ways of creating income as a blogger. I have played around with many of them and these have been the most successful for me –

 

Sponsored Posts

This happens when brands pay you to write about their products and services. Sometimes, SEOs are only after a link to their client’s website in the post and are not too bothered about how you word the entire post. I earn a living by publishing sponsored posts on this blog. Sponsored posts bring the most income for me.  Brands contact me most of the time for sponsored posts. Sometimes I indicate interest when I see a tweet or Facebook post requesting bloggers for a campaign.

 

Ads on Social Media

I make money on social media by posting ads for brands. Sometimes, the brand may have a social media campaign, and after accounts with a certain number of followers/engagement. Most of the time, social media ads are requested together with sponsored posts, but a few times, they come standalone. It is worth growing your social media platforms with real followers and engagement if you plan to monetising them.

 

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Affiliate Marketing

Another great way of making money as a blogger is through affiliate marketing. I have used quite a few and made some money off them. My current favourite is the Amazon Associates. It is working so well for me at the moment. There are so many great products available on Amazon, which means many different opportunities to make money.

 

Banner Ads

I make some money thanks to Banner Ads. I am signed up with WordAds, and I am happy with the income I am making from it. I also have banner ads I run for other brands outside of WordAds. It is a great way to make money once your blog is established. I usually agree on a fixed fee by month with private clients.

 

Selling Products and Services

I have found various copywriting, social media management and blogger outreach clients thanks to my blog – Fashion and Style Police. Many of my clients have found me one way or the other thanks to my online presence – through the blog or social media platforms. I also send blog readers to my   eBook – How to Cash in as a Blogger on Amazon. If you have a product or skill to advertise, having a blog will definitely help you get the word out there.

 

How do you create income as a blogger?

 

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Giving Your Blog Visitors The Chance To Become Members

*Collaborative post.

 

We want the people who read and watch and interact with our content to know just how much we appreciate them for doing so, but how can you show it? Well, you can give them the chance to become a member of your own little corner of the internet – it’s a great way to take your blog a bit further, especially if you know you’ve got something real to offer anyone who signs up.

So with that in mind, here’s just a few tips on how you can give anyone who consumes your content the chance to sign up with you and reap all the rewards for it. Make sure you put these ideas to good use if a simple mailing list just isn’t cutting it for you anymore.

 

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Who knows how many people crowd around a screen to see what you have to say – why not give them some kind of exclusivity? 

 

Offer Them an Incentive to Sign Up

You want your readers to know they can become members, and you want them to be excited about the prospect. Some of them may have been asking for ways to interact better with you, and to contribute more to your blog and its efforts, and some may not be too bothered either way. No matter what opinions your various readers may have, no one is going to become a member for nothing!

So give them an exclusive. They could get to read posts non-members will never, ever see. Maybe they get promo codes sent straight into the inbox, for various other websites across the net that you’ve collaborated with, or for your own shop that you run. You can also give them the chance to submit guest posts for your approval, which is a great way to bulk out your own blog, and for them to shine up their writing portfolio. These are all great incentives for anyone who’s interested in the online world!

 

Give Them a Secure Portal

If people are going to be signing up to have a membership with you, and either pay for the privilege or store some of their personal and private details on your website server, make sure you give them a secure portal to go through. It really is the least you could do!

Make sure your website is secure, first of all, by adding in that sneaky ‘s’ on the end of the ‘http’. Then try to add an SSL certificate to your retail section – this provides users with encryption over any details they might input at the checkout Or maybe you could look into the identity verification service used by millions, and apply similar methods or software and tech to your own blog? These could all work really well for your membership plans!

So, are you ready to take your blog to the next level? You might already be running it as a business, and you’re very happy with how far you’ve come, but remember to give back every once in a while.

 

Blog Engagement v. Blog Followers? Which Is More Important?

Should you invest more in increasing blog engagement or blog followers?

When I was growing my blog, all I thought about was having a long list of followers who would read my blog posts. All this while I worked so hard trying to increase my blog followers that I overlooked the importance of blog engagement.

Your blog followers are people who are devoted readers of your blog. Most times they are the ones who subscribe to your email list to get notified when you have a new blog post.

 

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While blog followers are those who look out for your next blog post, blog engagement is how your readers engage with your blog post. There are many ways your readers can engage with your blog. The most prominent way is when they drop a comment on your blog post. Another way is when they share your blog post on social media.

Both blog followers and blog engagement are important for the growth of your blog. In fact, they work hand-in-hand to help you achieve this goal. You can’t have blog engagement without blog followers and if you don’t have blog followers then you won’t be able to get engagement on your blog.

 

But which is more important?

As a blogger, we’re made to think that having more blog followers is what will make you a successful blogger. And that’s a wrong way of looking at your blogging journey.

It’s the power of the influence you have over your readers that makes you a successful blogger. Building that strong connection with your audience is what makes your blogging efforts worth your while.

That is why I believe that every blogger should focus on building blog engagement over blog following. Shifting my energy to creating quality blog engagement helped me immensely as a blogger. Here’s why:

 

  1. Focusing on blog engagement help me create a strong bond with my audience

While a lot of bloggers see their followers as a number in their vanity metrics, I see them as friends I can have a lovely chat with at a coffee shop. That’s why I ensure that I inspire conversation with my audience. That helps me get to know them more as they get to learn about me from my blog posts.

 

 

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  1. Brands look at blog engagement and not exactly your following

You may have a large reader base but if no one even wants to interact with you, then what’s the point of such a large following? Brands have caught on to the sneaky tricks of some bloggers who try to increase their blog followers without investing in creating quality engagement in their blog post. Brands know that the power of one’s influence is how they’re able to get their audience engaged. And that’s where they’ve got their eyes on.

 

  1. Engagement helps me know exactly what my audience wants

You want to keep creating quality content for your readers. What better way to know what they want than to actually ask them!

When my readers engage with my blog posts, I know right off the bat their problems, pain points and struggles. This helps me come back with a blog post that will help them with just that.

 

What do you think? Which is more important? Blog engagement or blog followers? Please share your thoughts in the comments section below.

Thanks for reading.

 

 

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