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What is Blogger Outreach

I feel so attached to my readers. Which is why I have made it a priority to make sure that I deliver value every time I publish a post. Of course, I did other things like consistently promoting my blog, connecting with other bloggers and openly letting those I meet know that I own a blog. Just like me, other bloggers have been able to build their reader-base to hundreds and thousands. Their readers are so dedicated that they read every post published. This is what makes them an influencer and where blogger outreach comes in.

 

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What is Blogger Outreach?

Companies have caught on to the amazing potential bloggers have as influencers. So, they came up with the idea of leveraging on bloggers’ influencer status to promote their products and services. This whole process is called blogger outreach.

Blogger outreach is a branch of influencer marketing. This branch of influencer marketing is where businesses or reach out to bloggers with a fairly to promote their products or services. Although there are some controversies with this kind of marketing tactic, this is by far one of the most effective ways to put the word out there today.

 

How does Blogger Outreach work?

Let’s assume that you are somewhat of an influencer. You have a very good reader-base and you write about fashion and beauty. A makeup brand approaches you with their new makeup line and sends you a set of matte lipsticks. You try out the lipsticks, love them and tell your readers about them in an article reviewing that makeup company’s new line of matte lipsticks. You could also promote the products on social media. Your article and social media promotion will give that makeup company the needed exposure to boost their sales.

 

Who pitches first?

Usually in blogger outreach, the company is the one who does the reaching out. But confident bloggers with a decent following can also approach the companies.

 

How to get visible as a blogger

One way to get started is to think of all the products and services you paid for and write a review on those products and services. That is how I started and I still feature many products and services I pay for.

When you do this, it lets people know that you’re open to collaborations and this may generate interest amongst the PRs. However, you need to be extremely cautious once you go down this route. As a blogger, integrity is gold! Never compromise integrity for anything! Honesty is always the best policy, and it’s all about giving value. Let value be your focus.

 

I offer blogger outreach services, so if you are a business in need of bloggers to promote your brand/campaign, do get in touch via email – fashionandstylepolice@gmail.com

 

 

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5 Tips for Great Indoor Blog Photos

I have written a couple of times on Photography and how to get your photos looking as stunning as possible. I am a sucker for beautiful photography. And with my 2 Canon cameras, iPhone and Samsung Galaxy phones, I try to take as many beautiful photos as I can. It can be tricky to take the right photos, especially in the winter season. But as a blogger, taking beautiful photos is a very important part of the job. It is a lot easier to edit the photos when the raw photos are looking great.

 

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Here 5 tips for great indoor blog photos –

 

Get some natural light

Natural lighting is the best form of light you need for stunning. photography. If you need to take some blog photos indoors, get as close as you can to some natural light, so close to a window or open door.

An easy way of going about is to get an abundance of natural light into the room you intend to get your photos taken. Some ultra sky roof lanterns would be great for this. They ensure the room is naturally bright, which helps create great indoor photos.

 

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Switch off the flash

I prefer taking photos without the flash. The flash usually ruins the look I want, with the flat and one-dimensional photos it creates. Switching off the flash and getting some natural light is the best option. If you are unable to get in some natural light, you could get some studio lightning kits to help create some professional looking photos.

 

Get some photo props

Photos props to enhance your photos. I got the white fluffy rug you see in a lot of my photos from IKEA, it was about £12. I also got loads of samples of wall papers from B&Q for free. I also use them as photo props. Magazines, wrapping papers and beautiful stands can also be used. I try to vary my photo props so all my blog photos do not look the same.

 

Mimosa Perfume Picture

Product Review image

 

 

Be aware of your environment

Ensuring the background of your photo is looking is very important. You don’t want to spend all the time in the world editing on Photoshop, so ensure the background is looking the way you want and is free from clutter. Being aware of your environment will save you a lot of time and energy.

 

Check your camera setting and positioning

Ensure you always check your camera setting before you start taking your blog photos. You should be able to adjust your camera setting to suit your shooting conditions, so keep adjusting the settings until you are satisfied with the result. Also, check the positioning of your camera. Depending on what I am photographing, I like to put myself in a higher position (so I set up on a stool ) to take my indoor photos.

 

Product Review Image

 

These tips work for me. I am still a work in progress, but no where close to where I was when I started Fashion and Style Police.

Do you have any tips for taking great indoor blog photos? Please share them.

 

*Collaborative post

 

 

 

 

 

How to decide on the Facebook Groups that work for you

There are so many Facebook Groups for Online Entrepreneurs. When I say Online Entrepreneurs, I mean anyone running an online business, which includes bloggers and online store owners. When I started Fashion and Style Police in 2012, there were only very few Facebook Groups available for online entrepreneurs. Fast forward to 2018, there are now hundreds if not thousands of groups available on Facebook and other social media platforms, which is great because it means there are groups that suit everyone’s needs.

 

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The fact that there are so many Facebook groups available means it can be tricky to decide which ones to join and which to skip. Here are a few questions you should ask yourself before joining a Facebook group.

 

Will the Facebook Group be Useful?

What may be useful to Blogger A, may be of no use to Blogger B. So only join Facebook Groups that will be useful to your brand/business. There is no point seeing unnecessary information in your notifications box. There are so many groups available for various niches, countries and businesses, so stick to the ones you will find useful in growing your business/blog. For example, there is no point joining a group that is primarily for Travel Bloggers, if you are a Fashion Blogger. You will be bored in no time, and the readership won’t add any value to your blog.

 

Does the Timezone Work in your Favour?

There are groups set up all over Facebook in various countries and time zones. There is no point having a group that becomes active when you are asleep, except it is just for information purposes. So do consider the countries of majority of the group members to determine if it is the right group for you. Sometimes, I find it difficult to relate with people on a business level when they are in a different country. Their experiences are usually so different from my experiences .

 

What are the Admins Like?

I have had issues with a few admins in some groups. I am not a trouble maker but sometimes I find that trouble finds me. The first time I had an issue with an admin was about 2 years ago in the first Facebook Group I joined. Before the issue, I was not 100% happy with group. There were a lot of power drunk admins and cliques going on. It felt pretty much like I was back in high school again.

I was not a new blogger (been blogging for over 3 years when I joined the group), so I had an edge since I was not a new to whole blogging game. I saw a lot of wrong information being passed around and there was so much drama going on. My fall out finally happened with one of the power drunk admins, that felt threatened by me. He felt he was a guru in a particular niche and no one else was allowed to have an opinion on the niche, which I didn’t take lightly. A few words were exchanged and he finally kicked me out of the group which was fine by me 😂 . I was sick and tired of the continuous bickering going on there, so it was good to be kicked out.

My advice to anyone thinking of joining a Facebook Group is to find out how the admins are before you join if possible. So you avoid being in the wrong crowd.

 

Blogger thieves & how to deal with them image

 

 

Are you happy with the rules?

Check the rules and make sure you are happy with them. You can find most group’s rules pinned to the top. So have a read to make sure you are happy with the rules. And ask questions if you are not clear on any. Some group admins make the rules up as they go, which can be frustrating for many but the easiest way to deal with it is to leave if you are not happy with anything.

 

These are my golden rules for deciding on which Facebook groups to join. I have joined quite a few in the last year and I liked majority of them.

What do you think of Facebook Groups? Are you a fan of any in particular? Please share your thoughts in the comments section below.

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