5 Reasons Why Your Business Needs a Blog

If you want to succeed as a business owner, you would most likely need a blog alongside your website and social media platforms. Regardless of what people say, blogs still get read, and SEO helps businesses flourish. Although many things are evolving, every business still needs a blog. Having a website alone is never enough; you need a platform that is 100% yours and that would allow you directly communicate with your audience online.

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5 Reasons Why Your Business Needs a Blog
  • A blog keeps your target market informed

One of the most important reasons for having a business blog is to keep your target market informed. A blog gives business owners opportunities to share regular updates, communicate with their audience, and keep them in the loop of what is happening with the business. Many business owners may choose to share timely content on their social media platforms and may not understand the importance of having a blog, but a social media platform is an extension of your business, it is not yours. A blog on the other hand is your business and it allows you to directly communicate with your audience as often as you desire.

  •  It attracts organic traffic

Having a business blog is a smart way to run a business. An article can easily go viral with a bit of luck and the right SEO tips, which could quickly generate extra income for the business. It could also bring in more customers so there is really no reason not to have a blog as a business owner. The more content you create on your blog, the more visibility, and the more opportunities to come up on search engines, and increase organic traffic.

  • A blog helps you grow your email database

The more content you create on your blog, the more opportunities you have to grow your email database. The email subscribers may be customers already but running a weekly blog for example will keep your business name at the top of their minds. Regular blog posts will also help draw in more email subscribers that could end up being customers, so it is a win-win.

  • It allows businesses to communicate with their customers

A business blog creates the opportunity to communicate with customers. Businesses can easily get feedback from their customers through their blog posts. It easily creates a two-way communication channel with the online audiences, and lots of feedback can be gotten this way.

  • A blog helps you grow your online presence

Running a business blog makes it easier to grow an online presence for your business. It is faster to increase your social media presence when you have regular quality content to share on your business pages. Blogging as a business is one of the fastest ways to grow your business. The more interesting and engaging your blog posts, the faster your social media platforms would grow, and the more online and offline attention your business would get.

 

Do you have a business blog? How do you keep your audience engaged?

 

Designs for Blog Logos

*Collaborative post.

When it comes to setting up a blog, one of the first things you need is a good blog logo. Your blog logo is one of the first things your blog readers will notice when they stumble on your blog. This is why it is very important to pay attention to your blog logo design. It can be tempting to just go with whatever logo design you find, but this is not what you want to be doing. You want a logo that will look good and tell your blog readers more about your blog. When I first started blogging, my blog logo did not look like this below. It took a few logos over the years to finally get this right and I love it.

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A good logo sets your blog apart

Like many other things, first impression matters and you want to position yourself as an authority in your niche. Having a well-designed blog logo will help your blog look more professional, pique the interest of your blog readers, and encourage them to keep visiting your blog. A blog logo will also build your brand recognition and identity.

This is one area you want to leave to the professionals. You can design your blog logo if you are good at digital designing but if you are not you should get professionals to design a great logo for your blog.

Font Bundles

Your blog logo is really important because it also stays on your social media platforms, so it is pretty much part of your blog identity. It is best to spend a little more on designing the perfect logo for your little spaces on the big wide web. Another thing you could do is to buy digital designs and personalise them to make your own. Font Bundles is an online company that specialises in stunning digital designs. They offer exclusive deals on fonts as well as free fonts from independent designers, so there are loads of options on their marketplace. You will definitely get many ideas for a blog logo.

Designs for Blog Logos

Here are some of the designs on Font Bundles that caught my eye –

Balsmori

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This Balsmori design is a beauty to behold. I love the beautiful script typeface. It is great for logos, quotes, headline, mockup, wedding needs, crafting needs, signature, business card, header, tittle, florist needs, and many more. I think it would work great as a blog logo. The script font is so stylish. What do you think?

Flurry – A Simple Clean Script Font

Flurry - A Simple Clean Script Font picture

This Flurry Simple Script Font is simply stunning. It is a great for logos, flyers, businesscards and the likes. I really like gow simple it looks. It would look amazing as a blog logo. Do you agree?

Sophia – Beauty Script Font

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The Sophia – Beauty Script Font would look great as for a blog logo. It strikes me as a fab blog logo for a beauty blog for some reason. It also works great for greeting cards, branding materials, business cards, quotes, posters, and more! I really like this design, it is one of my favourites on this list.

hello honey – a chic script font

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This lovely hello honey – a chic script font is another favourite of mine. I love the simple and chic design. The colours also work great together. This design would be great for logos, wedding invitations and more! I think it looks fab!

Dear Agatha – a single-line hairline pen & quill font duo!

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This Dear Agatha – a single-line hairline pen & quill font duo is a single-line font duo great for logos, engraving, and more! It is a connecting script font, with over 200 alternates, ligatures, and extras for variety! I think it is so attractive.

What do you think of these fonts on Font Bundles? Did any of the designs catch your eye? I think they are all very pretty and would amazing well for blog logos. With logos for your blog, you want them to stand out and be catchy. You don’t want to use boring fonts or dull logos. Those won’t help you create the great first impression you are after. If you are in search of more inspiration for designs for your blog, social media platforms or anything else, you should have a look on Font Bundles website. There are so many ideas on there. You will definitely find many designs you like.

Thanks for reading, liking, commenting and sharing this post. Drop me a comment telling me the design you like the most on this post. Have a fab weekend.

Blogging and writer’s block

Some days ago, I wrote about me struggling with writer’s block. I have been dealing with blogging and writer’s block since this COVID-19 Pandemic started. These past few weeks have been a rollercoaster for me with my feelings and emotions going up and down like a yo-yo. However, I am happy to say I have finally found my happy place again and I am now back in my working mode again. It took some adjusting with tweaks to my daily routine here and there, but my blogging routine is finally back to how it used to be sort of.

 

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How did I overcome my writer’s block?

My writer’s block was on and off for weeks and I just couldn’t bring myself to write on some days. On some days, I was in the mood to write but didn’t have the time thanks to all the added responsibilities. On other days, I was in the mood to write but couldn’t think or decide on what was best to blog about. I felt it would look a bit wrong blogging about skincare routines or fashion trends for spring while there was chaos worldwide. Not knowing what was ok to write about bothered me for some time. However I had to get out of that state of mind quickly. At the end of the day, my blog is my job, so writing is a must to pay my bills. Fashion and Style Police is about fashion, style, beauty, skincare, lifestyle, travel and many other topics. So those topics are expected and the show must go on. Most of the topics I now write about are a reflection of what is going on but I don’t want to blog to be just about Coronavirus issues going on now in 2020. In a few years, I want to look back and remember how I carried on thriving, working, studying and homeschooling my kids from home during a Pandemic.

Here are some ways I dealt with my writer’s block –

I stopped writing

When it comes to many things, I find that the more I resist, the more it persists. So I just stopped writing completely for days. I believe me stopping writing and not trying to force the process allowed me overcome the writer’s block quicker.

Read read read

I am still reading a book a week and that helps my creativity loads. The more I read, the more I can write. My reading helped me keep the creative writing juice flowing.

Spend time doing what I love

I spent more time doing what I was in the mood for. So apart from reading, I have been sleeping a lot. I have also been watching some interesting shows on Netflix and Amazon Prime. Spending time with the kids everyday is always amazing. Going for long walks and meditating has also helped my state of mind and mental health. I believe the time I have spent doing what I love has led me back to writing.

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It is good to see the back of this writer’s block. I have learnt from it and I am glad I have gotten my writing mojo back.

How are you doing?

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