3 Mistakes to Avoid as a Blogger

I have been blogging for almost ten years now and I am still learning. To master a skill, you have to keep learning and that is something I am always open to doing. Sometimes it may seem like the whole blogging process is a hit or miss, or just down to pure luck but that is usually far from the true story. To have a successful blog, you have to put in the work. Your blog wouldn’t become an overnight success. It takes a while for you to start the results of all the work you have been putting into your blog, and that is why it is always a good idea to have a real passion for writing and creating.

Blogging should come naturally to you for you to be successful at it. If writing feels like a chore, then you may find it hard to create content on demand. So, my number tip for the newbies is to check you are in it for the right reasons before you invest your time, energy, and money on a blog.

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3 mistakes to avoid as a blogger

If you are a new blogger and you are passionate about blogging, you are reading the right post. Here are three mistakes you should try to avoid with your blog:

  • Ignoring SEO

This is one mistake I made in the early days of blogging. I set up my blog purely as a creative outlet; an escape from my boring customer service role. I knew nothing about keyword research or SEO (search engine optimisation), and I had to learn myself through trial and error. If I could go back in time, I would pay more attention to SEO from day 1 of blogging. SEO is so important when it comes to standing out online and drawing my eyeballs to your blog. Keyword research and SEO help you create content with the right keywords that would generate the most traffic.

  • Wrong blog post formatting

This is another mistake I made back in the day. I knew nothing about blog post formatting and just published blog posts with all sorts of formatting errors. Now I know better and I know the right blog post format increases the chances of ranking high on search engines and also looks better.

  • Focusing on my own interests

It is okay to blog for yourself and publish content that you find interesting but it is also smart to ensure you are blogging with your audience in mind. Striking the right balance is the way to keep everyone happy and this is something I didn’t do much of when I initially started blogging. I focused more on the content I found interesting and my blog views reflected that. Now, I write content I enjoy but I also publish interesting content my blog readers like to read (like this one).

Have you been blogging for some time? Which mistakes have you made in the blogging process? Please share them in the comments section below. Thank you.

5 Reasons Why Your Business Needs a Blog

If you want to succeed as a business owner, you would most likely need a blog alongside your website and social media platforms. Regardless of what people say, blogs still get read, and SEO helps businesses flourish. Although many things are evolving, every business still needs a blog. Having a website alone is never enough; you need a platform that is 100% yours and that would allow you directly communicate with your audience online.

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5 Reasons Why Your Business Needs a Blog
  • A blog keeps your target market informed

One of the most important reasons for having a business blog is to keep your target market informed. A blog gives business owners opportunities to share regular updates, communicate with their audience, and keep them in the loop of what is happening with the business. Many business owners may choose to share timely content on their social media platforms and may not understand the importance of having a blog, but a social media platform is an extension of your business, it is not yours. A blog on the other hand is your business and it allows you to directly communicate with your audience as often as you desire.

  •  It attracts organic traffic

Having a business blog is a smart way to run a business. An article can easily go viral with a bit of luck and the right SEO tips, which could quickly generate extra income for the business. It could also bring in more customers so there is really no reason not to have a blog as a business owner. The more content you create on your blog, the more visibility, and the more opportunities to come up on search engines, and increase organic traffic.

  • A blog helps you grow your email database

The more content you create on your blog, the more opportunities you have to grow your email database. The email subscribers may be customers already but running a weekly blog for example will keep your business name at the top of their minds. Regular blog posts will also help draw in more email subscribers that could end up being customers, so it is a win-win.

  • It allows businesses to communicate with their customers

A business blog creates the opportunity to communicate with customers. Businesses can easily get feedback from their customers through their blog posts. It easily creates a two-way communication channel with the online audiences, and lots of feedback can be gotten this way.

  • A blog helps you grow your online presence

Running a business blog makes it easier to grow an online presence for your business. It is faster to increase your social media presence when you have regular quality content to share on your business pages. Blogging as a business is one of the fastest ways to grow your business. The more interesting and engaging your blog posts, the faster your social media platforms would grow, and the more online and offline attention your business would get.


Do you have a business blog? How do you keep your audience engaged?


5 tips to help you choose the right keywords

When it goes to getting as many eyeballs on your blog, using the right keywords is the way to go. How do you choose the right keywords? This took me ages to discover. When I first started blogging, I wrote the way it flowed without thinking about using the right keywords or search engine optimisation. Now that I have been blogging for some years, I know understand the importance of using the relevant keywords in blog posts. If you want more views on your blog posts, you should make sure you are choosing the right keywords in order for the blog post to show up on search engines.


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5 tips to help you choose the right keywords

Here are 5 ways you could go about picking the relevant keywords for your blog posts –

Imagine you are the reader

This is a very important tip. Thinking like your readers will enable you select the right keywords for every blog post. What keywords would your target audience type into Google to find your post? If you are writing about fashion tips for winter for example, you will need to ensure you include keywords like fashion tips, winter style tips, fashion tips for winter, and other synonyms of these words to boost the article.

Use long tail keywords

Using long tail keywords is another great tip. For those who don’t know, long tail keywords use a combination of three or more words. These keywords attract more eyeballs to your blog posts and these readers tend to stick around, especially if they like the rest of what your blog offers.


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Make use of keyword tools

I use keyword tools to research relevant keywords. There are so many available online, so a quick Google search will bring a couple up. Wordstream is one of my favourite keyword tool. I find it easy to use and super helpful.

Study other bloggers

Research is the oldest trick in the book. When it comes to using the right keywords, study other blogs with great traffic and observe what they do differently. Pay attention to their blog posts and use of keywords.

Pay attention to the results

Once you have put in the work in picking the right keywords for your blog posts, you need to pay attention to the results. That way you get to see which technique is working and which isn’t. The more you use the right keywords, the more your blog will attract traffic and hopefully subscribers.





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