3 Mistakes to Avoid as a Blogger

I have been blogging for almost ten years now and I am still learning. To master a skill, you have to keep learning and that is something I am always open to doing. Sometimes it may seem like the whole blogging process is a hit or miss, or just down to pure luck but that is usually far from the true story. To have a successful blog, you have to put in the work. Your blog wouldn’t become an overnight success. It takes a while for you to start the results of all the work you have been putting into your blog, and that is why it is always a good idea to have a real passion for writing and creating.

Blogging should come naturally to you for you to be successful at it. If writing feels like a chore, then you may find it hard to create content on demand. So, my number tip for the newbies is to check you are in it for the right reasons before you invest your time, energy, and money on a blog.

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3 mistakes to avoid as a blogger

If you are a new blogger and you are passionate about blogging, you are reading the right post. Here are three mistakes you should try to avoid with your blog:

  • Ignoring SEO

This is one mistake I made in the early days of blogging. I set up my blog purely as a creative outlet; an escape from my boring customer service role. I knew nothing about keyword research or SEO (search engine optimisation), and I had to learn myself through trial and error. If I could go back in time, I would pay more attention to SEO from day 1 of blogging. SEO is so important when it comes to standing out online and drawing my eyeballs to your blog. Keyword research and SEO help you create content with the right keywords that would generate the most traffic.

  • Wrong blog post formatting

This is another mistake I made back in the day. I knew nothing about blog post formatting and just published blog posts with all sorts of formatting errors. Now I know better and I know the right blog post format increases the chances of ranking high on search engines and also looks better.

  • Focusing on my own interests

It is okay to blog for yourself and publish content that you find interesting but it is also smart to ensure you are blogging with your audience in mind. Striking the right balance is the way to keep everyone happy and this is something I didn’t do much of when I initially started blogging. I focused more on the content I found interesting and my blog views reflected that. Now, I write content I enjoy but I also publish interesting content my blog readers like to read (like this one).

Have you been blogging for some time? Which mistakes have you made in the blogging process? Please share them in the comments section below. Thank you.

How to make money from your blog

*Collaborative post.

So, you’ve started a blog and would like to make a living from it. I mean… who wouldn’t? Talking about the things you love, sharing your ideas and meeting like-minded people plus, earning money from doing all of this? Sounds incredible.

If you haven’t started a blog yet, what’s keeping you from doing it? The BBC published an article on how to make your fortune writing about stuff you love, where they recommend starting a blog. They add that to write a blockbuster blog, you should consider writing about something you love, find your individual voice, post every day if possible, and use other social media platforms to promote your content.

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Start an online store.

While you are blogging and writing about your travels or simply about a favourite recipe that you want to share with others, why not consider starting an online store? Ad Lab is a Magento eCommerce agency within London UK, and they recommend creating an online store to complement your blog for extra traffic and monetisation opportunities.

If you already have your blog on the WordPress platform, starting an online store is easy, peasy! WordPress has a plugin called WooCommerce that will allow you to set-up an online store in minutes with secure payments, customisable options, and more. If however, you plan to take it seriously, Ad Lab recommends the Magento platform which comes with a tone of innovative features to help sell more products online.

To gain wider recognition for your website, increase traffic, and ultimately sales, Ad Lab recommends putting your online store up for design awards. Here’s a link to Ad Lab’s portfolio on AWWWARDS which showcases some of their best Magento eCommerce sites.

Affiliate marketing.

In a recent blog post, Life with Baby Kicks commented that affiliate marketing is one of the most popular methods to make money from your blog. She gave the example of “if you are running a parenting blog, you can easily talk about useful products for your readers, such as baby toys and baby carriers, and when your readers click on the links for the products, you receive a commission from that interaction.”

That’s how easy affiliate marketing is! Plus, you don’t have to have a blog to make the most out of affiliate marketing – if you have a considerable following on another platform, share your affiliate links there.

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Run relevant ads.

Google AdSense is a great way to generate passive income from your blog. It’s free, quick, and simple. It only requires you to add a little piece of code to your blog (sounds more difficult than it actually is!) and then relevant ads to your content will start to run! When speaking with my friends at Ad Lab, they mentioned that it’s worth doing the Google certifications to help you get the most out of Google Ads. Here’s what Ad Labs Google qualifications look like.

Sponsorships.

Boo Roo and Tiger Too state 5 tips to creating more money, such as if you are a small blogger, you can contact companies and pitch them your ideas for sponsored posts. For bloggers with a larger audience, she mentions that companies will most likely get in touch with you to create content about their brand and/or product. You can also join influencer marketing networks where sponsored jobs are available!

Sell your skills.

Devon Mamma recommends selling the skills you’ve acquired whilst blogging. Whether this is social media management, writing reviews, copywriting, photography, design, or any other skill you might have acquired, you can start selling it! You can also add a hire me page on your blog, so people know you offer those services and can easily reach you if they need your assistance.

Get paid for speaking.

I know, it sounds crazy, but if you become an authority within your niche, podcasts will pay you to be a guest on their website, and exposure on these podcasts will open up traffic and sales to your website/online store. Here’s an example from Ad Lab who appeared on James Sinclairs podcast about growing businesses online – great listen if you have a spare hour 😉

 

How to Improve your Domain Authority

As a full-time blogger, my domain authority is very important to me, and I know it is the same for many bloggers. As a Blogger and Blogger Outreach Consultant, I know many brands tend to work with bloggers that have a minimum domain authority of at least 20, so improving and maintaining a good domain authority score is very important if you plan to make money from your blog.

 


 

A blog’s domain authority is set by Moz Open Site Explorer, and it is simply a score that shows how your website is really doing. It works by crawling the web to find sites that link back to your site; it then measures the value of these links and generates a number based on the results.

Before you can have a valid domain authority, you need to have your own domain. So yourblogname.com, co.uk or net, but not .wordpress, or blogspot, if that makes any sense. Many new bloggers tend to think they have a domain authority with a free WordPress/Blogger blog, but they don’t, as their blog is piggybacking on the host platform, which explains the very high domain scores. However, blogs with a vanity domain (that is a blog with a domain name but hosted on WordPress/Blogger) do have a valid domain authority, so you don’t need to be self-hosted to have a domain authority. I see this question come up a lot online, so I thought to clarify this bit before going further.

So how do you improve your domain authority? I have blogged for over 4 years now on Fashion and Style Police, and at the moment, I have a domain authority of 33. I going to mention things that I believe has helped me.

 

Regularly Posting Quality Content

I blog almost every day and I think my blogging regularly has helped improve and maintain my domain authority. But the key is to post regular quality content and not just churn out post after post that have no depth.

Posting regular quality content would get you views, comments, likes, link backs, and shares, which all help your domain authority massively.

 

Using SEO Properly

Using SEO properly means your blog posts would appear on search engines, which makes it more likely to get views, comments, shares, and the likes. What use is a great post or blog if no one can find it? Good use of SEO increases the number of eyeballs on your blog, which will eventually increase your domain authority.

 

 

Build a Social Following

A blog’s social following does have an impact on its domain authority. If you have a decent following on social media with engaged followers, you will see an increase in your blog views, comments, shares, and the likes, which eventually helps the overall domain authority of your blog. I wrote a little more about this in my book – How to Cash in as a Blogger, so go have a read and please leave a review on Amazon once you are done. I need them reviews like I need air!

 

Commenting on Other Blogs

Commenting on other blogs does have a massive impact on the domain authority of your blog because it links back to your blog, if you leave your blog link details in the website box. However, I would advise you don’t leave your blog link under your comment except the blogger is happy with this. I personally don’t like it because I have to deal with broken links every now and again, and these links are usually the main culprits. Leaving your website link in the allocated section should do the work fine, and also make sure your comment is a decent amount of words, I would say at least 10 words if possible.

 

 

 

Writing at Least 300 Words Posts

The minimum word count of a blog post should be at least 300 words. I know sometimes it may be hard to write-up a post up to 300 words especially for Giveaway posts but that should be your ideal target. Research and experience has shown me that longer posts help improve the domain authority of a blog. And these posts also rank high on Google so it is a win-win.

 

Try these tips for 6 months and see if your blog’s domain authority increases.

Do you have any domain authority tips to share?

If you have enjoyed reading this post, please do leave a comment and share.

Thank you.

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