How to make money from your blog

*Collaborative post.

So, you’ve started a blog and would like to make a living from it. I mean… who wouldn’t? Talking about the things you love, sharing your ideas and meeting like-minded people plus, earning money from doing all of this? Sounds incredible.

If you haven’t started a blog yet, what’s keeping you from doing it? The BBC published an article on how to make your fortune writing about stuff you love, where they recommend starting a blog. They add that to write a blockbuster blog, you should consider writing about something you love, find your individual voice, post every day if possible, and use other social media platforms to promote your content.

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Start an online store.

While you are blogging and writing about your travels or simply about a favourite recipe that you want to share with others, why not consider starting an online store? Ad Lab is a Magento eCommerce agency within London UK, and they recommend creating an online store to complement your blog for extra traffic and monetisation opportunities.

If you already have your blog on the WordPress platform, starting an online store is easy, peasy! WordPress has a plugin called WooCommerce that will allow you to set-up an online store in minutes with secure payments, customisable options, and more. If however, you plan to take it seriously, Ad Lab recommends the Magento platform which comes with a tone of innovative features to help sell more products online.

To gain wider recognition for your website, increase traffic, and ultimately sales, Ad Lab recommends putting your online store up for design awards. Here’s a link to Ad Lab’s portfolio on AWWWARDS which showcases some of their best Magento eCommerce sites.

Affiliate marketing.

In a recent blog post, Life with Baby Kicks commented that affiliate marketing is one of the most popular methods to make money from your blog. She gave the example of “if you are running a parenting blog, you can easily talk about useful products for your readers, such as baby toys and baby carriers, and when your readers click on the links for the products, you receive a commission from that interaction.”

That’s how easy affiliate marketing is! Plus, you don’t have to have a blog to make the most out of affiliate marketing – if you have a considerable following on another platform, share your affiliate links there.

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Run relevant ads.

Google AdSense is a great way to generate passive income from your blog. It’s free, quick, and simple. It only requires you to add a little piece of code to your blog (sounds more difficult than it actually is!) and then relevant ads to your content will start to run! When speaking with my friends at Ad Lab, they mentioned that it’s worth doing the Google certifications to help you get the most out of Google Ads. Here’s what Ad Labs Google qualifications look like.

Sponsorships.

Boo Roo and Tiger Too state 5 tips to creating more money, such as if you are a small blogger, you can contact companies and pitch them your ideas for sponsored posts. For bloggers with a larger audience, she mentions that companies will most likely get in touch with you to create content about their brand and/or product. You can also join influencer marketing networks where sponsored jobs are available!

Sell your skills.

Devon Mamma recommends selling the skills you’ve acquired whilst blogging. Whether this is social media management, writing reviews, copywriting, photography, design, or any other skill you might have acquired, you can start selling it! You can also add a hire me page on your blog, so people know you offer those services and can easily reach you if they need your assistance.

Get paid for speaking.

I know, it sounds crazy, but if you become an authority within your niche, podcasts will pay you to be a guest on their website, and exposure on these podcasts will open up traffic and sales to your website/online store. Here’s an example from Ad Lab who appeared on James Sinclairs podcast about growing businesses online – great listen if you have a spare hour 😉

 

How to Improve your Domain Authority

As a full-time blogger, my domain authority is very important to me, and I know it is the same for many bloggers. As a Blogger and Blogger Outreach Consultant, I know many brands tend to work with bloggers that have a minimum domain authority of at least 20, so improving and maintaining a good domain authority score is very important if you plan to make money from your blog.

 


 

A blog’s domain authority is set by Moz Open Site Explorer, and it is simply a score that shows how your website is really doing. It works by crawling the web to find sites that link back to your site; it then measures the value of these links and generates a number based on the results.

Before you can have a valid domain authority, you need to have your own domain. So yourblogname.com, co.uk or net, but not .wordpress, or blogspot, if that makes any sense. Many new bloggers tend to think they have a domain authority with a free WordPress/Blogger blog, but they don’t, as their blog is piggybacking on the host platform, which explains the very high domain scores. However, blogs with a vanity domain (that is a blog with a domain name but hosted on WordPress/Blogger) do have a valid domain authority, so you don’t need to be self-hosted to have a domain authority. I see this question come up a lot online, so I thought to clarify this bit before going further.

So how do you improve your domain authority? I have blogged for over 4 years now on Fashion and Style Police, and at the moment, I have a domain authority of 33. I going to mention things that I believe has helped me.

 

Regularly Posting Quality Content

I blog almost every day and I think my blogging regularly has helped improve and maintain my domain authority. But the key is to post regular quality content and not just churn out post after post that have no depth.

Posting regular quality content would get you views, comments, likes, link backs, and shares, which all help your domain authority massively.

 

Using SEO Properly

Using SEO properly means your blog posts would appear on search engines, which makes it more likely to get views, comments, shares, and the likes. What use is a great post or blog if no one can find it? Good use of SEO increases the number of eyeballs on your blog, which will eventually increase your domain authority.

 

 

Build a Social Following

A blog’s social following does have an impact on its domain authority. If you have a decent following on social media with engaged followers, you will see an increase in your blog views, comments, shares, and the likes, which eventually helps the overall domain authority of your blog. I wrote a little more about this in my book – How to Cash in as a Blogger, so go have a read and please leave a review on Amazon once you are done. I need them reviews like I need air!

 

Commenting on Other Blogs

Commenting on other blogs does have a massive impact on the domain authority of your blog because it links back to your blog, if you leave your blog link details in the website box. However, I would advise you don’t leave your blog link under your comment except the blogger is happy with this. I personally don’t like it because I have to deal with broken links every now and again, and these links are usually the main culprits. Leaving your website link in the allocated section should do the work fine, and also make sure your comment is a decent amount of words, I would say at least 10 words if possible.

 

 

 

Writing at Least 300 Words Posts

The minimum word count of a blog post should be at least 300 words. I know sometimes it may be hard to write-up a post up to 300 words especially for Giveaway posts but that should be your ideal target. Research and experience has shown me that longer posts help improve the domain authority of a blog. And these posts also rank high on Google so it is a win-win.

 

Try these tips for 6 months and see if your blog’s domain authority increases.

Do you have any domain authority tips to share?

If you have enjoyed reading this post, please do leave a comment and share.

Thank you.

10 SEO Tips for Bloggers

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I have had a few people ask me what my SEO tips were so I decided to write a post outlining my SEO tips.

Blogging is not just about writing articles that your readers will enjoy. You also have to think about how to make your content visible to the online world. There are millions of people searching for information on search engines – Google, Bing and Yahoo. Search engines are a great
source of traffic to your blog. So understanding how SEO works and what you can do to rank your blog high on the search results will
help give your blog the needed boost.

When I first started blogging, I didn’t have a clue about search engine optimization, I didn’t even know what that was. All I wanted to do was to write, and write I did. I wrote without thinking of search engines, or stressing over how the online audience would find my blog. However, as Fashion and Style Police grew, I started to think of SEO. I studied what successful bloggers did, how they wrote their blog posts, and I also did my own research here and there. I always have these SEO tips in mind when writing a blog post:

1. Stay ahead of the search

Anticipate what the internet world will be searching for. Whenever you want to write an article, think about the possible words your ideal reader would be searching for. Write a list of these words and fit them into your blog posts. Those are the keywords you should add to your headlines, first paragraph, and other parts of your blog post.

2. Use long-tail keywords in your blog posts

Short keywords are heavily used and this makes it difficult for your article to compete with other similar articles on the internet. To get optimum benefit from keywords, you need to use long-tail keywords. These are a longer set of words that your readers may be searching for.

For example, “acne remedies” is a saturated set of keywords. Long-tail keywords like “acne remedies that clear acne fast” will have lower competition from other blog posts, but are highly searched for by your ideal readers, if that makes sense.

Keywords are important for SEO but you should also ensure you do not overboard using them.

3. Write attractive headlines

To capture your reader’s attention, write catchy headlines that inform them about what your blog post is about and make them curious enough to click your blog post. Attractive headlines give a tip of what the blog post is about, and they also help readers find your blog post.

4. Create quality content

Millions of people search for information on search engines daily. If you give quality information, this will encourage people to share and make reference to your blog post in their own blogs. References to your blog from other sources help to increase your search ranking. So create quality content so you get link backs an social media shares.

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5. Link to your own posts where relevant

Try as much as possible to make reference and link to some of your own blog posts on your site. This will help you rank higher on the search results. It makes it easier for the search engine to find your other posts. Plus, visitors to your blog will stay longer on your blog and go through your previous posts.

6. Optimize your URL structure

Just like your headline, the URL (that is, the link) of your blog post gives a little information about the post. Search engines favour URLs that make it easier for readers to understand the content of your blog. For example, you can guess what the content of my blog post is if I write my URL like this:

“http://www.fashionandstylepolice.com/2016/08/08/how-to- attract-new- clients-keep- existing-

clientele”. But you’ll have no idea what the blog post is all about if my URL were written like this:

“http://www.fashionandstylepolice.com/45860382624”.

Also, aim to have your url as short as possible. The shorter the url, the better.

7. Optimise your images

If you want your blog images to appear of Google, you need to rename your images with relevant search-friendly names and include a ‘image’, or ‘Picture’ at the end. For example, if you are saving a picture of a boy kicking a ball, you should name it ‘boy kicking a ball image’. Images saved properly will appear on search engines. You also include an alternative text image name.

8. Use relevant anchor text

When linking back to an old post or to another site, ensure the anchor text is SEO-friendly, and relevant to the page you are linking to.

9. Post regularly

Updating your blog on a regular basis will boost your blog’s SEO by adding relevancy to it in the eyes of the search engines.

10. Responsive blog

Having a mobile friendly blog helps your SEO. An easy to use blog will keep people visiting and clicking, which will eventually boost your search engine ranking.

These tips have helped me boost my SEO, so they are definitely worth paying attention to. You can read more SEO tips in my book – How to Cash In as a Blogger.

Do you have any search engine optimisation tips to add?

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