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How to Increase the Time People Spend Reading Your Blog Content

As a blogger it’s getting incredibly difficult to sustain the interest of our readers. People have short attention spans and with social media it’s getting even shorter. You may work hours trying to craft the best blog content but if the level of engagement on your content is low then that’s not time well spent.

 

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However there are ways you can sustain your readers’ attention when reading your blog and encourage them to engage with your blog content.  If you’re having trouble keeping your readers on your blog longer then here are some things you can do to increase the time people spend reading your blog content.

 

  1. Make it easy for your readers to spot the value you give

Since people’s attention span is short, you need to make sure that you put value upfront. Make your content easy for your readers to scan through your content and spot areas of value. When you do this you’ll encourage your readers to stop on valuable points and read further instead of keeping them lost in a sea of words.

Here are ways you can achieve this:

  • Break up your content using bullet points, subheadings, subtopics or takeaways.Let each section focus on a single idea. This makes it easy to scan through and if they come across a section they’d like to know more about then they’ll read more about that bullet point.
  • Make use of quotes or call outs.You can creatively use quotes or call outs to capture the attention of your readers and encourage your readers to dive deeper into your content.

 

  1. Incorporate imagery

If there’s anything that captures people’s attention it’s imagery. Readers relate with images a lot better especially when the images compliment the blog content. Images don’t only engage your readers, they also make your blog content colourful and more visually appealing. This makes your content so much easier to consume.

There are many ways you can add imagery to your blog content. Here are a few you can get started with:

  • Break your content up with relevant images that enhance your content.Try placing images that represent the idea behind each sub topic. That way you’re creating a picture in the mind of your readers of the message you want to pass across in your blog.
  • Insert infographics. Infographics present data in a creative, fun and engaging way which effectively sustains the attention of your readers.

 

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  1. Add videos

If there’s anything that can keep your readers longer on your blog, then it has to be videos. People love videos. Videos can add more context to your content. Although it’s so much better to insert your own videos, you can place videos from other sources on your blog so long as the videos you choose are relevant to the content of your blog post.

Here are some types of videos you can incorporate in your blog post:

  • Instructional videos.These are ‘how-to’ videos which teach your readers something related to your content. Instead of going into detail about how a particular thing is done, you can insert a helpful video which does just that for you.
  • Complementary videos.These are videos which focus on enhancing your content like videos that give examples or summarizes the content in your blog post.

 

 

And remember to enjoy your blogging journey. It is a journey into the unknown.

 

 

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Outfit Post – Shine Bright Like A Diamond

Hey fashion lovers! How are you? I am good. It has been a very busy time for me. The month of June is pretty much over. It has gone by so fast. I can’t believe it is July next week. The weather has also been great and we have been making the most of the sunshine as you can see in this outfit post. The amazing sunshine is making me shine bright like a diamond that I am in these photos.

 

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I am rocking my natural hair for the first time in an outfit post and I am so proud of  how far I have come.My natural hair journey started abut 2 years ago. It has been tough, and sometimes, I am tempted to straightened the hair with some chemicals. But then I remember why I started growing my hair natural, and that stops me.

My hair is still at the stage of me not really knowing how to style it. Which is why it is usually in cornrows. But for the next weeks, I am going to be experimenting with various natural hair styles and treatments to see what works best for my hair.

 

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I have recently started using some new hair care products and techniques which I will be sharing on Fashion and Style Police in the next few weeks. It would be exciting to see how these treatments transform my natural hair.

In this outfit post, I am wearing existing pieces from my wardrobe. Even though I love fashion and I enjoy writing about it and showing various styles, I don’t shop very often. But when I do shop, I like to go for quality pieces that would last longer and stand the test of time.

 

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What do you think of this casual look? Please share your thoughts in the comments section below.

Thanks for reading. Have a smashing day!

 

WHAT I WORE

Shirt – Tommy Hilfiger

Molly Jeans – River Island

Sandals – NEXT

Bag – Michael Kors

Sunglasses – Marc Jacobs

Headband – BOOTS

Bracelet –  Fitbit Charge 2

Earrings – Dubai Gold Souk

How to Survive the Quiet Months as a Self Employed

The earning potential of a freelancer or self employed is limitless, unlike being an employee. As a self employed person you determine how much you want to earn so long as you back it up with the work that will make that figure possible. In a 9 to 5 you’re only entitled to a fixed salary from month to month.

There are pros and cons for each career path, so it all depends on what matters to you. Working from home works for me and my family at the moment, and I don’t see that ever-changing. I enjoy my work and the flexibility it brings. Plus, I make more money every month than I did at my previous traditional 9 – 5 job.

 

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Although being self employed is great, there are times when you face those dreaded quiet months where the inflow of projects or gigs is slow. This can pose a challenge in your life. However, if you’re prepared for those quiet months you’ll be unperturbed when those months knock at your door. Here are some quiet months survival methods for when you are struggling with new ideas to bring in money.

 

Survival Tip #1: Plan ahead

As much as planning for success is important, you should also factor in moments when things may not work according to plan. That’s where most self-employed miss it. They don’t expect that anything can go wrong, but that’s nearly impossible in real life.

Have a list of all the things you want to achieve next month and how you will make them happen. Now on another list write all the mishaps that could probably happen and how you would get over the problem.

This little exercise will give you a realistic perspective of your monthly goals as well as a road map out of possible things that may go wrong. The idea is not to focus on the negatives but rather help you make necessary improvements to smash your goals.

 

Survival Tip #2: Contact previous clients

Clients are the livewire of your business. So, if you’re having quiet months then you have a problem. The good news is that you don’t have to go very far before you can get clients.

One of the ways to get clients to patronize you is to reach out to your previous clients. Ask them if they have any projects you can help them with. Give them offers that will make them come back.

If they aren’t ready to hire you for the month, don’t stop there. Ask them if they know anyone who would need your service or product. You’d never know how many gigs can come out from just asking. Reach out to various corporations and see what happens.

 

Survival Tip #3: 10X your outreach

During those dry spells, you have to put yourself out there constantly and consistently so that more people can know about you and the products and services you offer. The more people know about what you do, the higher the chances that someone will buy from or hire you.

There are so many ways you can put yourself and your business out there. You can join meet-ups or other networking events and connect with people. Guest posting to showcase your expertise and attract your target audience is another great idea. You can help your target audience with problems or questions they have as a way to let people know what you can do. Pitch to companies or small businesses you can offer your services to.

 

Survival Tip #4: Promote on Social Media

Never estimate the power of social media. With the help of social media, you can be based in the UK, but still reach people as far as Detroit or from China. Ensure you always promote your business on social media. Make use of the social media platforms that work best for your kind of business and get the word out there.

 

 

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These survival tips are tried and tested by me, and have worked beautifully for many years now.

How do you handle the quiet months in your business? Do you have any tried and tested tip to share with other self-employed persons? Please drop a comment in the comments box below.

If you enjoyed reading this post, remember to share it on your social media platforms.

 

*Collaborative post.

 

 

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