Becoming a Fashion Influencer: Tips and Tricks for Creating a Social Media Strategy

 

Becoming a Fashion Influencer: Tips and Tricks for Creating a Social Media Strategy picture

You know fashion, now it’s time to get your audience. Become a fashion influencer car with these tips and tricks for creating a social media strategy.

Most Americans want to become influencers. In fact, around 86% of people under 38 years old say that they would consider giving influencing others on social media a try.

However, if you want to become a fashion influencer, you should know that there is a lot of competition heading your way.

Therefore, if you want to make it as a leader in the fashion trends, you need to know about creating a social media strategy that works.

Check out the below blog post to discover our tips and tricks for making it big on social media. Let’s get started below!

1. Focus on One Social Media Platform

If you want to become a social media influencer, you need to focus on one platform. You won’t be able to build your audience on multiple networks at the same time.

If you really care about appealing to business types, LinkedIn is the place to go. You can really show off your knowledge of the latest industry trends here.

Are you all about aesthetics and design? You can’t beat Instagram for creating and posting beautiful content that your viewers will love.

YouTube is the network for you if you want to create amazing video content that really puts you on the path to becoming a fashion guru.

Twitter may not always appeal to fashion influencers. But, it’s a great place to debate with others about the biggest trends. Check out more about Twitter video download

Finally, Tik Tok is the new kid on the block. These short video clips are enough for you to amaze your audience with your latest wardrobe.

2. Know Your Niche 

If you want to become an influencer on social media, you need to ensure you know what your niche is.

Fashion generally is too broad. You need to stick to a narrow niche that can really help you grow your influence on the topic.

This could be anything from athleisure to sexy heels. You don’t necessarily need to grow your account to thousands of followers to make it as an influencer.

If you have a captive audience of hundreds of dyed-in-the-wool fans, then you’ll attract the big bucks you need to establish yourself.

Don’t wander away from your niche either. If someone clicked on your account for the summer beach fashion range, don’t mention your political opinions.

3. Post Regularly and Consistently 

Your followers expect regular posts on your social media networks. You can’t be shocked when people unfollow you for lack of activity.

Schedule your posts on social media. This could be every day in the mornings or once a week on Saturdays.

It doesn’t really matter how frequently. What’s important is that you keep your social media activity consistent.

However, if you actually want to make a buzz about your Instagram, you should probably be posting Instagram Stories every day.

Remember, you don’t have to shoot new videos and pictures each day. Do everything in batches and post it out bit by bit.

4. Include Blog Content 

Pictures and videos can only get you so far. People also want to read what you have to say with captions everywhere.

Whether this is on descriptions for your YouTube channel or on your Instagram posts, you need to ensure that you include relevant blog content.

As a fashion influencer, you should include the stores and prices of every item of clothing you’re presenting on your pictures.

That’s how you’ll be able to draw in the cash for your social media presence. Don’t forget to include the links so you get the credit as well.

But, it’s also about being an inspiration to your audience. This could include adding passionate slogans to your posts.

5. Engage With Your Audience

The beauty of social media is that the traffic goes both ways. It’s not only a platform for you to broadcast to the world- but it’s also a way to talk to your audience.

This is really important if you want to build your audience and make them feel part of something bigger than themselves.

Many people will be inspired by your fashion tips and insights into how to look good. You should give them the chance to chat with you.

Run Q and A sessions on YouTube or Facebook Live. This is an awesome way to make your audience feel special.

Whenever you post anything, take some time to respond to the first comments so that people know you’re actually who you say you are.

You also want your community to talk to each other. Encourage dialogue about your statement shoes or your bright colored hats.

6. Discover Your Audience

Your audience should also influence your content. You need to learn as much as possible about your followers.

This could include asking questions, running polls, and posting surveys. These are great ways to get answers to your most urgent questions.

Are you appealing mostly to guys? Are you better at reaching out to older women compared with older men?

However, you can also run data analytics. This allows you to determine when your audience is most likely to click on your links, for example. 

This could inform how you make decisions about the content you post on social media. You don’t want to lose your audience because of ignorance.

Creating a Social Media Strategy

If you think you have what it takes to become a fashion influencer, then you need to up your social media game.

There are many tips and tricks to learning the best ways of creating a social media strategy that works. 

From learning everything you can about your audience to focusing on a niche within the fashion world, follow our tips to make your dream come true.

Do you want to learn more about fashion? Check out our blog for everything you need to know!

 

Blogging tip: Write for yourself first

Many pro bloggers advise you to write for your audience and search engines when you start blogging. This is correct. You should write for search engines and your readers but when you have a new blog, the best thing you can do for yourself and your blog is to write for yourself first. Once you start writing for yourself, everything else will fall into place. You will learn along the way what works for your blog niche, what type of blog posts bring in more traffic, and the types that bring in more engagement. The more you blog, you more you will understand what works and what doesn’t. That way you can twerk as you go along.

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Blogging tip: Write for yourself first

I see many new bloggers falling into the trap of writing like every other blogger. They don’t put their own spin on their blog posts. Their blog looks like every other popular blog on their web and there is no originality. There is a very thin line between being getting inspiration and outright copying. I know it is tempting to be a little bit too inspired while grabbing blog post ideas from your favourite blogs, and this is where many newbie bloggers kill their blogging career before it even gets started.

It is so important to write for yourself first especially in your early blogging days. Your blog needs to bring something new and fresh to the web. That is the only way to stand out in the saturated world of blogging. Anything else, and you just get buried on the web. My advice is to play out with your creativity and discover where your strength is. It could be in your writing tone, photography, video content, or knowledge in a particular niche. There is always room to bring something new and fresh; writing for yourself first is the way to find out what that is.

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When it comes to blogging for success, there is really no tip. One rule could work great for one blog and not for another. The only way to know which rule works for you is to play around with different blogging tips and be original. Practice makes perfect with blogging. The more you blog, the better you become, and the faster you learn. Experience is the best teacher, so if you are contemplating starting a blog, just start and learn as you go along. Good luck xx

Managing your money as a freelancer

I have been freelancing for almost 7 years now and I had to learn on the job. The many articles I read before and while on the freelancing journey did give me tips and tricks to help me as a freelancer, but none of them really prepared me for how to manage my money as a freelancer. When it comes to managing your money as a freelancer, you need to have your numbers head screwed on tight and quick or risk losing the plot. The life of a business owner can be a rollercoaster. You have to be prepared for the busy times as well as the not so busy times.

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Here are a few tips that should help in managing your money as a freelancer –

Set your prices

One of the first things I did was to set my prices. I have a fixed price for every service I offer. That way I don’t have to research or think about what price to give a client for a job. I know what I am worth and I do market research every now and again to make sure my prices are competitive.

Send out invoices

I know many freelancers don’t send out invoices to clients for various reasons but I always make sure my clients receive an invoice for every job. That way I have a trail of all my jobs, clients, and prices. It also makes submitting my tax returns easy since I have all the records in one place.

Take payment in advance

I like to take payment in advance where possible. That way I don’t have to chase payments (that is a job in itself). I appreciate clients that pay quickly and in advance. Going forward, I will be requesting to take more payment in advance. It saves time and effort.

Save for the rainy day

Most freelancers will know all about how busy work can be in some months and how quiet it can be in other months. I have been freelancing for a few years now and I know the pattern. My advice to not just the freelancers but every business owner is to save some money for the rainy day. Don’t spend all your earn, stash some away for when work is quiet.

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Don’t work for free

These days, I thankfully don’t have people asking me to work for free anymore. My work pays my bills and more, so working for free isn’t really an option. I know my worth and I am very quick to ignore anyone who questions it by asking me to work for free or for a ridiculous fee. I manage my money by not working for free.

At the end of the day, we are all different and we will manage our money in our own way. These are some of the ways I make it work for me. Being able to work for me for this long is a dream come true. It has completely changed my life for the better and I am grateful to be able to do all that I do. Apart from this blog which is my main source of income, I am also a Content Writer, Blogger Outreach Consultant, Social Media Manager, Blog Coach, Authour, and Vlogger.

How do you manage your money as a freelancer/business owner?

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