Ecommerce Fashion Brand: Adding More Items Through Collaboration

*Collaborative post.

As a fashion brand that is trying to break out and compete with the big dogs, you will always be on the hunt for more items to put on sale on your website. Many brands are collaborating together because it’s simply too expensive to go it completely alone these days. Small business owners and entrepreneurs are also doing this but in a slightly different way. They are selling their own fashion line but they are also ‘mixing and matching’ all sorts of items that would go well with their line. Essentially, this allows brands and customers to make and buy all sorts of outfits from one ecommerce website. The road to increasing your items list isn’t as long as you would think it is.

 

Bare-faced honesty and collaboration

Before you try different angles, just consider emailing a fashion brand that you want to work with. It’s very common for brands that specialize in winter to work together. Hugo Boss photograph models wearing their long woolen overcoats, who are also wearing leather gloves made by a specialist company called Dents. At the bottom of every item page, there are clickable links to all the other items the model is wearing. Coming from this sort of angle, it makes sense to just email the brands you like, present this idea of collaboration and see how far you can get.

Going for a meeting

If all goes well with your email or phone conversation, you will be called in to pitch to the sales assistant and his or her team. They are in charge of ‘new partnerships’ which is basically, finding all kinds of brands, entrepreneurs, modeling agencies, and suppliers to work with. To shock and wow them during your pitch, you need to go hell for leather in your presentation.

It should consist of all the relevant figures. What kind of visitor numbers do you achieve on your ecommerce website? What kind of follower numbers and interaction do you get on social media? What are your sales figures? What is the best thing that people like about your range? Coupled with all this kind of information needs to be a digital visual conjuring of what it would be like to see people walking down the street wearing both of your brands. You can do real-world modeling photos to illustrate this but hiring a professional photoshop image editor would be better.

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Handling the traffic

The brands you’re working with will want to know if you can handle the sales that might come from collaborating with you. They will be a little hesitant if you don’t have the bandwidth and space for your ecommerce website to extract as many sales as possible if you were to be chosen. With a cheap vps package like the VPS Ultra, you can more than handle your own turf. With 200GB in SSD space, 32GB of RAM, and automated backups, you can bench press any amount of traffic and remain reliable during rush hour.

As we all seek to climb out of this pandemic-led recession, working with different brands is going to become the norm. This is how you can get your foot in the door first.

 

Has Instagram taken over fashion blogging?

Since the Instagram showed up, life on the web has never been the same. Instagram has pretty much taken over the whole world. It is like we have all gone mad for the gram! Back in the early days of my blogging, fashion blogs were fun to follow and keep up with it. I had a few fashion bloggers I really liked and they inspired me to create my personal style posts. However, many of them have now abandoned their fashion blogs and only focus on their Instagram pages. Which brings me to the question behind this post – Has Instagram taken over fashion blogging?

 

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I have had a love and hate with Instagram from the start and it is because it is the fakest social media platform ever! The fakery is so annoying but I need to have a presence on them because it is so popular at the moment. If I had my way, I won’t even bother with the social media platform, but my feelings with Instagram tend to change on and off, so who knows how I feel about it next year.

 

Has Instagram taken over fashion blogging?

It is sad to see Instagram has fully taken over fashion blogging. The fashion blogs I fell in love with many years ago are hardly updated these days. All they do is post their outfits on the gram and who would blame them. Blogging takes a lot more work and effort. It is a lot easier to just post images on Instagram with a brief caption and hashtags. They don’t have to worry about SEO and all the other blog related issues. Promoting their images on Instagram plus their following is sure to get them a lot of engagement on their posts and if all that fails, they can easily cheat their way. This is not the case with blog posts so it is easy to see why fashion blogs are now neglected and attention is now firmly on Instagram.

 

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I do miss the good old days though. The days were fashion blogs were fun to watch. I could check on my bookmarked fashion blogs and get daily dose of fashion inspiration. Personal outfit posts and fashion news were my favourite kind of posts to read. These blogs taught me some of the things I now know when it comes to being a better blogger. It is sad to see these blogs are all gone. It would be nice to bring back the good old days of blogging.

Change is inevitable and we have to embrace it. It looks like Instagram is here to stay and it has changed a lot over the years as well with more changes scheduled to unfold. Change is part of life and as bloggers we have to embrace new social media platforms that are popular with the general public. The one thing I won’t ever do is neglect this part of the web though. Social media platforms come and go. They are free to use but can be taken away any minute. That thought keeps me grounded and focused on those things that really matter.

 

 

 

Fashion World – The Death of the High Street

Incase you have not noticed we are currently witnessing the death of the high street in the fashion world. Many high street shops are closing down all over the UK. The big fashion/retail giants are not left out of this, many of them have closed down a lot of their stores, and some have closed all of them, moving their business full online. The death of the high street is happening and it is quite sad to see many of my favourite shops leave. It is also horrible to know many people have lost their jobs as a result of this crisis. It makes you wonder what the high street would look like 10 years from now.

 

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The number of high street shops have been decreasing in the UK for many years now. Research has shown that shops in the UK have been decreasing for at least a century. Internet giants like Amazon and eBay have contributed to this decline. Many people like me rather shop online and have it delivered. Life is too busy to go into the shops to spend hours looking for what you want. It is a lot easier using the search bar on the brand’s website.

Nowadays, many people rather shop online which means business is slow in the brick and mortar section. Also, running a business online is a lot cheaper than having shops around. The online costs running a business  are between 10 per cent and 20 per cent less than running high street shops.This new way of life revolving around the big wide web has contributed massively to the death of the high street.

 

Fashion and Style Police Image

 

Some writers argue that the online shopping trend will stop in a few years and people will go back to shopping in stores. I don’t agree with that at all. That is like saying people will go back to renting DVDs over streaming on Netflix. I think shopping online trend is here to stay especially in the fashion world. It is just too convenient for consumers and cheap for businesses to run. Which is why I don’t see it going away. What I do see is the gradual death of the high street in the fashion world. More and more shops will close for good on the high street, and focus their energy and attention on running their businesses online. The future is online and the faster we embrace it, the better the shock will be for all of us.

What do you think? Please share your views in the comments section below.

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