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How to build your own identity as a content creator

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Content creating is fun for me. I enjoy publishing blogposts on Fashion and Style Police and videos on my YouTube Channel. I also enjoy regularly updating my social media pages. It is not a chore for me. It doesn’t feel like a job sometimes. I enjoyed creating content on the web long before I took it up as a career. When it comes to content creating, to stand out from the saturated market, you have to build your own identity. What does that even mean? It means you being unique; bringing something new to the table.

Here are 4 ways you can go about building your own identity as a content creator.

 

 

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Just start

Many people never really start because they are afraid of failing or people laughing at them. I rather try and fail, than to not try at all because I will keep wondering what would have happened if I had just started. As for people laughing, let them laugh. If you keep at it and keep improving as you go along, they won’t be laughing for long. You may be laughing all the way to the bank instead.

 

Be yourself

To succeed as a content creator, you have to be yourself, everyone else is taken. You need to write about articles that resonate with you and those you have good knowledge about. So don’t blog about beauty and fashion, if you have no clue on how to properly apply makeup or put an outfit together. Don’t vlog about gaming, just because it is trendy on YouTube, if you have no real interest in it. It may take sometime but then the cracks will start to show and then you will have no creative content to publish.

Being yourself will help you thrive and you will find your own people that would love to read or watch whatever you create.

 

Don’t force creativity

Creativity is smashing together two ideas that have never been connected. It is not talent. It is a way of operating. Creativity is intelligence having fun. I got these definitions from a book I am currently reading – FLEX: The Modern Woman’s Handbook by Annie Auerbach and it explains the concept of creativity perfectly. Being creative should come naturally. It is not something you should have to force. If you have to force yourself to come up with blog posts and video content, then you are probably in the wrong job/hobby. 

 

Follow your passions

You should follow your passions all the time. It is easy to tell when someone enjoys what they do. It literally shows on their faces, in the quality of content they produce and in their writing tone. If you want to succeed as a content creator, follow your passions and create content in line with your passions. That way everything you do will flow naturally.

 

What do you think of these tips? Have you read FLEX: The Modern Woman’s Handbook by Annie Auerbach? Do you struggler’s with being your authentic self as a content creator? Please share your thoughts in the comments section below.

Thanks for stopping by.

 

 

 

 

 

 

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Blogging Tips – Blogging In 2012 Vs 2019

Blogging in 2012 is so different from present day 2019. When I set up Fashion and Style Police, I knew I was in the for the long haul. I was passionate about writing and this blog was and is still like one of my children. So I put in my all from day 1. My early blogging days was full of plenty mistakes. I wasn’t really sure what I was doing (shoutout to bloggers that share blogging tips). It was all trial and error, and I had a lot of learning to do. My photography wasn’t great. I was still finding my writing voice so my posts were short and not as good.

 

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Blogging has been a learning curve for me. I am still learning and there is no end to this education thanks to the many changes on the web. Like I said earlier, blogging in 2012 is so different from how it is today. Here are some of the many differences I have noted.

 

You can’t afford to ignore social media in 2019 like you may have done in 2012

Social Media has really changed in the last few years. There were so many platforms available back then that are no longer available now, and there are now new kids on the block. The way we use social media has also changed compared to how we used the platforms in 2012. To succeed as a blogger, you have to keep up with social media pretty much. Ignoring the popular platforms like Instagram and Facebook wouldn’t be smart. A lot of traffic comes from social media platforms. I get a lot of traffic from Facebook in particular, which is why I make sure my Facebook page stays active.

Brands and PRs take into account the amount of followers and engagement you get on your social media platforms. So if you plan to make some money off your blog, you need to start paying attention to social media. Bloggers could afford to neglect their social media platforms in 2012 (I know I did), but definitely not in 2019.

 

New bloggers want their blogs perfect from day 1

Now this is not really a bad thing, it could actually be a good quality depending on how you look at it. However, wanting your new blog perfect from day 1 isn’t really possible. What is blog perfection really? What could be perfect for you, may be amateurish for me. I believe in working to be better than I was yesterday, everyday. I don’t believe in perfection, so it is not something I long for. Which is why I worry when I see new bloggers wanting to get thousand of views, sponsored post opportunities and all after blogging for a month. These things take time, effort, quality photography, good SEO, and a bit of good luck to come most times. In 2012, when I started blogging, I didn’t worry about these things. I just wanted an outlet to create and create is what I did.

New bloggers in 2019 don’t have the patience for that. They want it all from day 1, which is why blogging usually frustrates them because it doesn’t happen that way.

 

 

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More lifestyle blogs

In 2012, blogging was all about niche. A blog had to have a niche and stick to it. Fashion and Style Police was purely a fashion blog where I wrote about fashion and shared my daily outfit. I had a job in an office in Manchester then. So I took outfit pictures every day and shared them on the blog. Along the way, I incorporated beauty and lifestyle, and now I talk about my twins and travel, because we like to do these things. I also share freelance tips as as a self employed freelancer who works from home, and blogging tips; which is why you are reading this post.

In 2019, there are lots of lifestyle blogs around. I think there are more generic lifestyle blogs, than niche blogs, but I may be wrong. This was not the case in 2012. It was all about 1 blog for 1 niche, which is why many bloggers then started off with multiple blogs to enable them write about a variety of topics. I know many people still run niche blogs today, but they are no longer the norm.

 

How long have you been blogging for? Have you noticed any of these changes? Do you have any blogging tips to share?

Why I Deleted My Second Blog

When it comes to blogging, I strongly believe for you to be successful as a blogger, you need to write a blog you would like to read. Which is why I write on Fashion and Style Police the way I do. We have different types of niches we love reading. I love reading a variety of topics and I enjoy reading them on the same blog. From fashion and beauty, to travel and lifestyle topics. For me to be a regular reader of a blog, I need to like the blog layout and design, the writing tone, the blogger behind the blog and the topics covered.

I hardly read purely fashion or beauty blogs these days. I tend to read more lifestyle blogs because they cover a variety of topics, so I am sure I would find posts I am interested in reading while scrolling through. Plus the advancement of social media means I get to see outfit and beauty posts steady on my feed (thank you Instagram), so reading a personal style blog or a makeup blog would be too much of a hassle, except the blog covered other topics I enjoy reading like parenting and blogging tips.

 

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Write a blog you would like to read

The trick to blogging is to make sure your content reflects you. So write whatever you feel like writing and own it!  Don’t let it be all about reviews, PR samples, affiliate links and paid posts. Let your content be more of what you feel like writing about and just do you! Many people would say having a varied blog like I do wouldn’t work. They would say I need to stick to 1 or 2 related niches, and set up another blog for the other niches I am interested in writing about. I did that in the early days. I had another blog set up purely for reviews and it was so boring. It was not a blog I would want to read, which is why I deleted it after 9 months. That experience has taught me to ignore the noise and everyone’s opinion of how I should blog and just focus on publishing the right content that I would like to read.

 

Any regrets?

I have no regrets. Deleting the review blog was the right decision and I would delete it again if I had the chance. I played around with a niche blog and it didn’t work. I realised quickly that this was no right for me, and I decided to implement reviews into Fashion and Style Police, and the rest is history. The review blog was set up and deleted about 4 years ago, so it is not a recent development. It is just a way of me explaining why niche blogging is not my thing. I think it is because we are forever evolving as humans. Life happens and sometimes we just don’t like what we used to like anymore. It may change for me in a few years, who knows. But right now, I enjoy blogging this way and I am content with having just 1 blog. No niche blogging here.

 

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