Becoming a Fashion Influencer: Tips and Tricks for Creating a Social Media Strategy

 

Becoming a Fashion Influencer: Tips and Tricks for Creating a Social Media Strategy picture

You know fashion, now it’s time to get your audience. Become a fashion influencer car with these tips and tricks for creating a social media strategy.

Most Americans want to become influencers. In fact, around 86% of people under 38 years old say that they would consider giving influencing others on social media a try.

However, if you want to become a fashion influencer, you should know that there is a lot of competition heading your way.

Therefore, if you want to make it as a leader in the fashion trends, you need to know about creating a social media strategy that works.

Check out the below blog post to discover our tips and tricks for making it big on social media. Let’s get started below!

1. Focus on One Social Media Platform

If you want to become a social media influencer, you need to focus on one platform. You won’t be able to build your audience on multiple networks at the same time.

If you really care about appealing to business types, LinkedIn is the place to go. You can really show off your knowledge of the latest industry trends here.

Are you all about aesthetics and design? You can’t beat Instagram for creating and posting beautiful content that your viewers will love.

YouTube is the network for you if you want to create amazing video content that really puts you on the path to becoming a fashion guru.

Twitter may not always appeal to fashion influencers. But, it’s a great place to debate with others about the biggest trends. Check out more about Twitter video download

Finally, Tik Tok is the new kid on the block. These short video clips are enough for you to amaze your audience with your latest wardrobe.

2. Know Your Niche 

If you want to become an influencer on social media, you need to ensure you know what your niche is.

Fashion generally is too broad. You need to stick to a narrow niche that can really help you grow your influence on the topic.

This could be anything from athleisure to sexy heels. You don’t necessarily need to grow your account to thousands of followers to make it as an influencer.

If you have a captive audience of hundreds of dyed-in-the-wool fans, then you’ll attract the big bucks you need to establish yourself.

Don’t wander away from your niche either. If someone clicked on your account for the summer beach fashion range, don’t mention your political opinions.

3. Post Regularly and Consistently 

Your followers expect regular posts on your social media networks. You can’t be shocked when people unfollow you for lack of activity.

Schedule your posts on social media. This could be every day in the mornings or once a week on Saturdays.

It doesn’t really matter how frequently. What’s important is that you keep your social media activity consistent.

However, if you actually want to make a buzz about your Instagram, you should probably be posting Instagram Stories every day.

Remember, you don’t have to shoot new videos and pictures each day. Do everything in batches and post it out bit by bit.

4. Include Blog Content 

Pictures and videos can only get you so far. People also want to read what you have to say with captions everywhere.

Whether this is on descriptions for your YouTube channel or on your Instagram posts, you need to ensure that you include relevant blog content.

As a fashion influencer, you should include the stores and prices of every item of clothing you’re presenting on your pictures.

That’s how you’ll be able to draw in the cash for your social media presence. Don’t forget to include the links so you get the credit as well.

But, it’s also about being an inspiration to your audience. This could include adding passionate slogans to your posts.

5. Engage With Your Audience

The beauty of social media is that the traffic goes both ways. It’s not only a platform for you to broadcast to the world- but it’s also a way to talk to your audience.

This is really important if you want to build your audience and make them feel part of something bigger than themselves.

Many people will be inspired by your fashion tips and insights into how to look good. You should give them the chance to chat with you.

Run Q and A sessions on YouTube or Facebook Live. This is an awesome way to make your audience feel special.

Whenever you post anything, take some time to respond to the first comments so that people know you’re actually who you say you are.

You also want your community to talk to each other. Encourage dialogue about your statement shoes or your bright colored hats.

6. Discover Your Audience

Your audience should also influence your content. You need to learn as much as possible about your followers.

This could include asking questions, running polls, and posting surveys. These are great ways to get answers to your most urgent questions.

Are you appealing mostly to guys? Are you better at reaching out to older women compared with older men?

However, you can also run data analytics. This allows you to determine when your audience is most likely to click on your links, for example. 

This could inform how you make decisions about the content you post on social media. You don’t want to lose your audience because of ignorance.

Creating a Social Media Strategy

If you think you have what it takes to become a fashion influencer, then you need to up your social media game.

There are many tips and tricks to learning the best ways of creating a social media strategy that works. 

From learning everything you can about your audience to focusing on a niche within the fashion world, follow our tips to make your dream come true.

Do you want to learn more about fashion? Check out our blog for everything you need to know!

 

Stylish Scarves for Summer

I am a scarf lover. There are loads of stylish scarves in my wardrobe and I am forever adding to the collection. A good scarf can take your outfit to another level. It can also save you on a bad hair day, which makes it a great multitasking accessory. I have been busy browsing the web in search of some stylish scarves for summer. There are quite a couple online which is great for those in need of some new scarves this season. Here are some of my favourites  –

Ted Baker SERENNA Samba Silk Long Scarf

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This Ted Baker scarf is so beautiful. I really the colour and animal/floral design. It would complement many pieces in my wardrobe. The fact that it is silk also makes me want this accessory the more. It screams luxury!

Banana Republic Yellow Floral Neckerchief

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This stunning Yellow Floral Neckerchief by Banana Republic is on my list for stylish scarves to get this summer. I love the yellow colour and patterned design. It is perfect for the current season. I also like the fact that I can wear it as a neckerchief or belt, tie it on the head or handbag. This beauty will brighten up any outfit.

Kate Spade Wild Garden Oblong Scarf

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I love anything Kate Spade so the fact that I love this scarf should come as no surprise. It is a beautiful floral scarf. I can picture this scarf looking pretty on a large bag or just like the model is wearing it.

NEXT Regatta Sancia Lightweight Scarf

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This beautiful Regatta Sancia Lightweight Scarf by NEXT is another fab scarf I have my eye on. I think the design is so pretty with the bluebird printed on it. I like ny scarves long and lightweight and this scarf ticks both boxes.

What do you think of these stylish scarves for summer? Did any catch your eye?

 

 

Fashion and Style? What’s the difference..

Fashion can be easily confused with style but they are very difference. Fashion is all what is going on in the fashion industry; the  trends and what is in vogue. While style is what is going on in your wardrobe. It is your personal taste and how you mix and match your pieces/accessories to create your signature look. With this current pandemic many people are taking a break from the fashion world and working with their work from home signature pieces. If you don’t have a capsule wardrobe, you may struggle in this current time with what to wear.

One of the many beauties of having a capsule wardrobe is that you have a wardrobe that is complementary. You never run out of what to wear with a capsule wardrobe and that is how your personal style is created. With mixing and matching of different pieces and accessories, your style is born. Fashion is what you get in the stores. Style is what you do with it.

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Here are some easy ways to spot the differences between fashion and style –

Fashion is your relationship with the fashion world

Fashion is your relationship with the external. It is what you see on the fashion blogs, social media, runaway, on the high street and advertisements. Fashion is what the fashion designers give to you everyday. Fashion is very out there.

Style is your relationship with your signature look

Style is your relationship with the internal. It is what you see when you shop around. Style is your personal taste which creates your capsule wardrobe. Style is very personal.

Fashion is about them, style is you

Fashion is about everything else going on in the fashion industry outside of you, style is what is happening within you.

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The best way to look at this is understanding the fact that fashion and Style are very different but they are both needed. You can’t have one without the other and you really shouldn’t. I love my Fashion and I adore my style. They both make me who I am.

What are your thoughts?

 

 

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