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5 Ways to be a Fabulous Fashion Blogger

There are so many fashion blogs these days, it is like a new blog pops up every second, and most of the time, that blog is a fashion blog.

 

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I understand why most of these blogs are fashion blogs. Many people think as long as they have nice pieces, they can blog about them. But Fashion Blogging is a lot more than that. Yes you need nice pieces if you intend to blog about your personal style, but for your blog to stand out from the rest, it needs to be fabulous. Here is how you do that:

 

Be consistent and regular

To make it as a blogger, regardless of your niche, you have to be consistent and regular. Your readers have to know when to expect a post and they should not be left waiting for too long. I check my favourite blogs almost every day, and I will be disappointed to not see a new post(s) when I check. Being consistent and regular with your blog content is one way to be a fabulous fashion blogger.

Tip: Blog as regularly as you can to build your content and following.

 

Show off your personal style

For me to take you seriously as a fashion blogger, I would want to see your personal style. If I wanted just fashion tips and trends, I would check the likes of ELLE and Vogue. I also love to read about fashion tips, trends, news and all, on blogs, but I like to see the blogger’s personal style too. So showing off your personal style regularly is one way to stand out from the crowd of fashion bloggers. However you must have a personal style to nail this.

Tip: If you want a general fashion blog, have a mixture of fashion posts –Β  outfit posts, celebrity style, fashion news, trends and so on. I wrote 30 blog posts ideas for fashion blogs some months, so have a read if you are struggling to come with post ideas.

 

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Pretty pictures

Your pictures have to stand out for you to be recognised in the fashion blogging industry. Invest in a great camera and get someone to take your shots. You could also get a photographer to take your outfit photos, I know many fashion bloggers who do. Tripods are also handy for when you are alone.

Tip: Avoid taking photos indoors as much as you can. Indoor photos are usually not the prettiest. Invest in a DSLR.

 

Active on social media

Have your social media accounts set up. For fashion bloggers, I recommend Instagram, Pinterest, Twitter and Facebook, in that order. Post varied and regular content to your social media accounts. Follow relevant accounts in the fashion industry and work on growing your tribe.

Tip: Follow fashion bloggers, PRs, fashion brands, fashion designers and anyone else that catches your fancy. It is called social media for a reason, so be social.

 

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Avoid fake goods

I see so many fashion bloggers posing with fake designer bags and shoes, and it is such a major turn off for me. I personally can’t stand counterfeit goods. I wrote extensively about this awhile ago, and it worries me that so many fashion bloggers think that their fastest way to the top is to pose rocking fake items, because they can’t afford the real deal.

I believe you should own whatever you have and can afford. If all you can afford is Primark, it is fine. It is all in the style. If you can afford Givenchy, that is fantastic, own it. But please don’t show up rocking a fake Chanel bag and expect people to take you seriously.

The whole idea behind personal style bloggers is you showing your readers how to work with what they have or aspire to have, and give them style ideas. That should be the main focus, and not how many “designer items” you have.

Many bloggers come into fashion blogging missing this vital point and they struggle from there. They wonder why no one is reading or taking them seriously.

Tip: Stick to original items you can afford. Do not buy items only to return back to the store, your blog is not a catalogue!

 

These are the 5 ways to slay the fashion blogging world this 2017. Feel free to add your tip in the comments section below.

Thanks for reading.

 

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Christmas Money Saving Fashion Tips

This festive season is all about spending, which leaves most of us very broke in January. With the Christmas parties and celebrations going on, we all tend to spend a little bit extra buying sparkly outfits and accessories for the many occasions we have lined up. I keep getting invites to events all over the country, so I can imagine many fashion bloggers are receiving many event invites as well.

It is very easy to get carried away with the party season and drain the bank account in the pursuit of looking stylish. The good news is you don’t have to. You can look stylish and not spend all the money you have.

 

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Here are some money-saving fashion tips you may find useful –

 

Will it be worn

Research has shown, we only wear 10% of our entire wardrobe. Is that true at your end? I won’t say it is true at mine but I do have my favourite pieces I wear regularly. So before I buy anything new, I ask myself if it would be worn and how often it would be worn. My answer determines if I buy it or not.

 

Have a budget

Having a clear figure of what I am prepared to spend on a shopping spree leaves no room for over spending. I always have a budget in my head, and I write it down if I have to. That way I can shop smartly and happily, knowing when to stop. Withdrawing the exact amount of money needed also works, leaving no room for me to go over my set budget.

 

Worth per wear

When it comes to buying high-end, I like to go high-end (or as high as my bank balance allows me) on footwear, bags, jackets and jewellery. And get reasonably priced pieces for the rest of my wardrobe because I look at worth per wear when deciding on how much to spend on an item.

 

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Sell

I sell many of my pricey preloved items on eBay and I make a small fortune on them. If you look around your wardrobe, I am sure you will find something worth listing, so have a dig around.

 

Look out for the sales

I am always on the lookout for bargains, so I do most of my shopping in the sales. I hardly buy anything full price these days.

 

I hope you find these Christmas money-saving fashion tips useful. Feel free to drop a tip or 2 in the comments section below.

Thanks for reading.

 

 

Are Bloggers Selling Out?

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It is no news that bloggers make money through a variety of ways, with sponsored posts and product reviews, being a very popular way of making money in the blogging world. I for one, make majority of my blog income through sponsored posts, with product reviews coming close behind. So it comes as no surprise that there is a lot of huffing and puffing about bloggers selling out; publishing everything and anything, regardless of whether it is beneficial to their blog readers, as long as there is some money involved.

The truth of the matter is, many pro bloggers depend solely on their blog’s income, and they work tirelessly to earn it. I am not talking about a regular 9 – 5 weekly job. Pro bloggers work crazy hours everyday, including weekends and evenings, to keep the blog and their social media profiles active. There is a lot of work going on behind the scenes you don’t get to see. I know I am always working on my blog whenever I have a moment, and when I am not working on Fashion and Style Police, I am thinking of working on it. In any other job, this would be pathetic, but it is not for me because I genuinely enjoy what I do, and I will keep doing it even if I no longer get press samples or sponsored post opportunities. But then again, Fashion and Style Police is more than a job for me, it is part of who I am.

Many bloggers publish multiple quality posts a day, with amazing photography shared on social media. Many of these blog posts are informative, engaging and entertaining, so it is only fair for us to be paid for our time and effort in publishing these posts. Having said that, I do believe many bloggers have sold out and I will tell you why.

 

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It is so hard to reject unrelated sponsored post opportunities these days because great opportunities that do come are few and far between. So many bloggers will grab almost anything offered. So if you are reading a beauty post, and the blogger is all of sudden blogging about life insurance or pets, now you know why. Does it make the blogger a sell out? Yes kind of, but if beauty brands are not interested in collaborating with this blogger, but pet brands are, I won’t blame or judge her for accepting such offers. A girl has to eat…

However if you want to make money blogging, and not look like a sell out, follow these 5 tips:

 

Focus on More Than 1 Niche

Sticking to 1 niche may do you more harm than good. Instead, go for related niches to open more doors of opportunity. Related niches like fashion and beauty, health and beauty, pets and lifestyle, fashion, beauty and lifestyle, are all good examples of how you could position your blog for a variety of sponsored posts and product review opportunities.

 

Always Disclose

I see a lot of bloggers not disclosing press samples and sponsored posts and they wonder why no one is reading their blogs. Transparency and honesty will attract blog fans, so you not disclosing is killing your blog. I know some of the famous and hugely successful bloggers do not disclose, but you have to remember they started their blogs back in the day, when blogs were few. They have established their blogs already so they can kind of get away with not disclosing. Their readers may not know any better or may still idolise them regardless. But as for you that started a year or so ago, think twice before you decide not to disclose.

 

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Limit your Sponsored Posts

I sometimes struggle with this as I usually have loads of sponsored posts request at the same time, but when you can, try not to have your sponsored/collaborated posts back to back. So maybe out of 10 posts, you can have 2 or 3 sponsored, but published days apart. I see a lot of bloggers publishing sponsored posts (even when some are not disclosed) day after day, and I wonder what they are thinking.

 

Review Products Honestly

Now this is a very important tip, so I need you all to take notes.

Regardless of whether I am paid for a review or not, or whether I am sent press samples, or they are products I bought, I always write my product review posts in the same style. So short introduction, product description, pros, cons, and if I would recommend said product or not. You won’t know the difference between a review that is paid for and 1 that is not on this blog because they are ALL written honestly, and that is what my readers really care about. However I had to work to earn my readers’ trust, and I did so by reviewing products I bought with my own money as well as press samples. So every week I review a press sample sent, may be paid or unpaid, and then I review a product I bought myself, to balance out. And I still do this.

The main reason why I review press samples and products I buy, is just so my blog is not all about press samples, but products I buy myself because I have interest in them. For instance, I bought these Boots No 7 Quick Thinking Wipes and Oil-Abosorbing wipes with my money, I was sent this Premae Face Wash to review, and I was paid to review this VITASTIK Vitamin Vaporisers. As you can see, my review style is the same, I always list the pros and cons for each product, and I make sure I state any negative or cons in the most polite way possible. I don’t believe in slating brands, so I check the tone of my review, but I make sure I don’t mislead my readers in thinking a product is great if it’s not.

I see many bloggers reviewing only press samples and I wonder what they are thinking. Don’t you buy products? Why don’t you review them as well? I realised I can’t trust a blogger that reviews only press samples because I am not sure how you will review products you buy yourself, and I also cannot trust a blogger that writes only glowing reviews, with no cons whatsoever. All products cannot be that great. For instance, here is a positive product review of 2 Acquablend Bottles I was sent some weeks ago, this review had no cons. Now, here is a not so positive review of MeMeMe Cosmetics I was also sent.

Blogs are not magazines, our readers expect to read real life reviews and posts, they can relate to, so having only positive glowing reviews will bore your readers. There is a very thin line between positive every time, and being a liar.

 

Be a Story Teller

If you are strapped for cash and you are keep getting offers unrelated to your blog, you may still be able to accept them if you have your story telling cap on. Think outside the box, and develop stories that can incorporate the brand in question. So if you blog about parenting and fitness, and you get an offer to write about a fashion brand for example, create an outfit post, and show off your style, or include the brand in a mummy outfit wishlist. There are many ways to include slightly unrelated niches if you think outside the box and let your creative juice flow.

May the forces be with you.