What will become of fashion blogs

CoronaVirus has completely changed the world. The fashion industry is one of the main industries affected by COVID-19 pandemic. For now, gone are the days of fashion shows, and even shopping on the high street isn’t for everyone with the new rules and regulations. Plus, with the current state of the economy, going on a shopping spree is probably the last thing on many people’s minds. Shopping is now down to necessity rather than a luxury. Which makes me wonder what will become of fashion blogs in these uncertain times.

What will become of fashion blogs image

The high street is disappearing.

Many high street giants are closing shops in many locations all over the world. Our local Dorothy Perkins recently announced they were closing down the store for good after 30 years of being in town. Debenhams, M&S, and many more have announced job cuts and store closures all over the UK. The current state of events makes me wonder what will become of fashion blogs. If stores are closing down and people are losing jobs, will showcasing new pieces/accessories make sense? What will happen to blogs and websites that only feature personal style posts?

The pandemic is definitely going to affect every content creator. Let’s face it; life has changed and adjustments have to be made. The UK is officially now in a recession. Many people are now more interested in content that would help them, rather than simply entertain them.

Fashion blogs image

Blog how you want!

At the end of the day, our blogs and social media platforms are our little corners on the internet. There is the freedom to create whatever and whenever you want as long as it is legal. I won’t share certain content on here because of what is going on in the world. My approach to blogging has changed over the years, and me having a lifestyle blog allows me to write about whatever I want to write about. I am thankful to have that creative freedom. If Fashion and Style Police stayed as a pure fashion blog like how it started, I would have been in a very bad situation now. I know some bloggers have had to sell their blogs which is sad. Luckily, I decided to go down the lifestyle blogging route within a few months of blogging.

What will become of fashion blogs?

I really don’t know. I stopped reading pure fashion blogs when I stopped blogging just fashion. Instagram seems to be the place for showcasing fashion and style, and I see more than enough on there. I wonder what will become of fashion blogs.

 

 

What my autumn wardrobe would look like

Autumn is around the corner and I can’t wait to embrace it. I love the beautiful autumn leaves and cooler weather. It has been painfully warm here in Cheshire in the last few days. The crazy warm weather is making me want the autumn season even more. So what will my autumn wardrobe look like? I work from home as normal and with the current situation we are all in, I am not socialising much. That means my autumn wardrobe will look pretty much like my spring and summer wardrobe but a bit thicker.

autumn wardrobe image

Here are 5 items I am looking forward to wearing this autumn season –

Turbans/Scarves

I love turbans and scarves. They keep my head warm and they are great for when I don’t have the time to style my hair properly. I also love wearing turbans/scarves because the extra warmth keeps my scalp moisturised which helps the hair grow. I have found some amazing turbans online and I will be grabbing some of them in the next few weeks. Do you love wearing turbans/scarves?

Trainers

Trainers are great for the school run, which will be starting in the next few weeks. I can’t believe I am saying this but I have actually missed the school runs and the kiddies have missed school so much. I am looking forward to that starting again.

I love wearing my trainers. They are stylish and comfy. I will be getting a lot of wear out of my trainers this autumn season.

Sunglasses

I love that I can still wear my sunglasses on sunny autumn days. That is one fashion accessory that is more of a necessity than an accessory for me.

Dancing image

Light Jackets

One of the beauties of autumn fashion is that I can still wear light jackets. I cherish the last few months where I can get away with wearing a light jacket outdoors. I have a couple of light jackets I am already looking forward to wearing this autumn.

Leggings

I am a huge fan of leggings. They are super stylish and they look great with almost anything. Whenever I can’t think of what to wear, I throw on a pair of leggings and everything else just fits into place. In the last few days, it has been way too warm to throw on a pair of leggings. I am looking forward to the cooler months to make up for the lost time.

What is your autumn wardrobe going to look like this year? Please share your fashion tips in the comments section. Thanks for reading, commenting, and share. Have a great weekend.

 

 

Becoming a Fashion Influencer: Tips and Tricks for Creating a Social Media Strategy

 

Becoming a Fashion Influencer: Tips and Tricks for Creating a Social Media Strategy picture

You know fashion, now it’s time to get your audience. Become a fashion influencer car with these tips and tricks for creating a social media strategy.

Most Americans want to become influencers. In fact, around 86% of people under 38 years old say that they would consider giving influencing others on social media a try.

However, if you want to become a fashion influencer, you should know that there is a lot of competition heading your way.

Therefore, if you want to make it as a leader in the fashion trends, you need to know about creating a social media strategy that works.

Check out the below blog post to discover our tips and tricks for making it big on social media. Let’s get started below!

1. Focus on One Social Media Platform

If you want to become a social media influencer, you need to focus on one platform. You won’t be able to build your audience on multiple networks at the same time.

If you really care about appealing to business types, LinkedIn is the place to go. You can really show off your knowledge of the latest industry trends here.

Are you all about aesthetics and design? You can’t beat Instagram for creating and posting beautiful content that your viewers will love.

YouTube is the network for you if you want to create amazing video content that really puts you on the path to becoming a fashion guru.

Twitter may not always appeal to fashion influencers. But, it’s a great place to debate with others about the biggest trends. Check out more about Twitter video download

Finally, Tik Tok is the new kid on the block. These short video clips are enough for you to amaze your audience with your latest wardrobe.

2. Know Your Niche 

If you want to become an influencer on social media, you need to ensure you know what your niche is.

Fashion generally is too broad. You need to stick to a narrow niche that can really help you grow your influence on the topic.

This could be anything from athleisure to sexy heels. You don’t necessarily need to grow your account to thousands of followers to make it as an influencer.

If you have a captive audience of hundreds of dyed-in-the-wool fans, then you’ll attract the big bucks you need to establish yourself.

Don’t wander away from your niche either. If someone clicked on your account for the summer beach fashion range, don’t mention your political opinions.

3. Post Regularly and Consistently 

Your followers expect regular posts on your social media networks. You can’t be shocked when people unfollow you for lack of activity.

Schedule your posts on social media. This could be every day in the mornings or once a week on Saturdays.

It doesn’t really matter how frequently. What’s important is that you keep your social media activity consistent.

However, if you actually want to make a buzz about your Instagram, you should probably be posting Instagram Stories every day.

Remember, you don’t have to shoot new videos and pictures each day. Do everything in batches and post it out bit by bit.

4. Include Blog Content 

Pictures and videos can only get you so far. People also want to read what you have to say with captions everywhere.

Whether this is on descriptions for your YouTube channel or on your Instagram posts, you need to ensure that you include relevant blog content.

As a fashion influencer, you should include the stores and prices of every item of clothing you’re presenting on your pictures.

That’s how you’ll be able to draw in the cash for your social media presence. Don’t forget to include the links so you get the credit as well.

But, it’s also about being an inspiration to your audience. This could include adding passionate slogans to your posts.

5. Engage With Your Audience

The beauty of social media is that the traffic goes both ways. It’s not only a platform for you to broadcast to the world- but it’s also a way to talk to your audience.

This is really important if you want to build your audience and make them feel part of something bigger than themselves.

Many people will be inspired by your fashion tips and insights into how to look good. You should give them the chance to chat with you.

Run Q and A sessions on YouTube or Facebook Live. This is an awesome way to make your audience feel special.

Whenever you post anything, take some time to respond to the first comments so that people know you’re actually who you say you are.

You also want your community to talk to each other. Encourage dialogue about your statement shoes or your bright colored hats.

6. Discover Your Audience

Your audience should also influence your content. You need to learn as much as possible about your followers.

This could include asking questions, running polls, and posting surveys. These are great ways to get answers to your most urgent questions.

Are you appealing mostly to guys? Are you better at reaching out to older women compared with older men?

However, you can also run data analytics. This allows you to determine when your audience is most likely to click on your links, for example. 

This could inform how you make decisions about the content you post on social media. You don’t want to lose your audience because of ignorance.

Creating a Social Media Strategy

If you think you have what it takes to become a fashion influencer, then you need to up your social media game.

There are many tips and tricks to learning the best ways of creating a social media strategy that works. 

From learning everything you can about your audience to focusing on a niche within the fashion world, follow our tips to make your dream come true.

Do you want to learn more about fashion? Check out our blog for everything you need to know!

 

error: Content is protected !!