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Start A Clothing Label With These 10 Tips

Have you ever dreamt of starting your own clothing label? I remember flipping through the glossy pages of fashion magazines wondering how it would be like to start my own clothing label. And I’m sure just like me there are other women who have been thinking the same. After some research I found out that starting a clothing label like many other businesses, requires you know these basics.

 

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  1. Commit to start

So many people had the aspiration to own their own clothing label but never followed through with their dreams. At the end of the day, starting their own clothing label becomes only a daydream.

If you are really serious about having your own clothing label then you need to make the decision to get started and commit to your decision.

Some ways to prove to yourself that you’re committed to launching your clothing label is to come up with ideas on how you want your clothing label to be like, the vibe you want it to have and maybe have a couple of preliminary designs of the clothing items you want to have in your clothing line.

 

  1. Know your target audience

Once you’ve committed to get started on working on your clothing label, you need to know your target audience. Who are the people you want your clothing label to appeal to and why?

Having a clear image of your target audience helps you create and deliver clothing that they will love and value.

 

  1. Identify a need

When you’re able to know who your target audience is, the next thing you need to do is delve deep into what their needs are and how your clothing item can help them meet their needs.

For example, let’s assume that your target audience is tall ladies. You need to find out what challenges they are facing right now that available clothing labels weren’t able to solve. How can your clothing label add value to your target audience? Is there a particular style, shape or size that your target audience can’t find?

 

  1. Hire the right people

To embark on a venture like starting your own clothing label isn’t something you can do all alone. You would need some help.

Get yourself a team of people you know will help to make your clothing label possible. You would need a designer, a marketer and someone in charge of logistics. If you’re not sure who would be a great fit for your clothing label, you may seek the help of a recruiter who will help you find the right people you can get on board.

 

  1. Find a factory you can trust

This is one of the most important aspects of having your own clothing line. You need to find a factory that will be able to follow your specifications to the letter.

Make enquiries from factories if they will be able to create your designs. Try to get some samples, if possible. It is crucial that the factory you choose is one that will do a great job.

 

Fashion Label Image

 

  1. Market your clothing items

Now that you’ve arranged for a factory that can help you have your clothing items made, you need to market your clothing label to your target audience.

You can use Facebook or Instagram ads to help you reach a lot of people. You may also use influencer marketing to help you get across to your target audience.

 

  1. Be resourceful

Maybe at this point it seems like you’ll require a lot of money to get your clothing label up and running. However, you may need that much money to make your clothing label a reality – that’s where being resourceful comes in.

For example, instead of getting yourself a large boutique you can get started with an online store. Instead of hiring a photographer, you can ask a friend who’s a decent photographer to help you take pictures of the clothes in your clothing line. You may not have to hire professional models to model your clothing items. You can ask a couple of friends to help you out instead. The options are endless!

 

  1. Acquire some business know-how

Setting up and running a clothing label requires some business know-how. You have to learn how to market your products, how to handle your clients and give them the best customer service.

It’s alright if you are not an expert in business, so long as you know the basics. Having someone on your team who is business savvy can be a plus too.

 

  1. Keep improving

There will be times when you have to go to the drawing board several times before you can get it right. As your clothing label grows, you have to work on getting better all the time.

Review the clothing items in your clothing line and think of ways you can make them better. Get the feedback from your target audience on how you can make the clothing label to best serve them.

 

  1. Stay consistent

Some people give up after a couple months or even weeks of getting started. The reason most people do is because they find the process of running a successful clothing label difficult.

The truth that it takes time before you can get any traction. That is why you need to keep working hard. You need to keep reaching out to your target audience, keep coming up with creative designs and keep improving the business in order for it to grow. So you need to be consistent with your efforts to make your clothing label a success.

 

Have you ever played with the idea of setting up your own clothing label?

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How to Dress for Spring When It is Cold Outside

We had a long winter with snow showing up to surprise us all some weeks ago. Spring is finally here and we are loving it on most days. But on some days, it still feels a bit chilly. What kind of clothes should one wear in such weather? If you’re wondering which outfit’s the best for spring when it’s cold outside, then I’ve got you covered. You will find these spring clothing tips very useful.

 

How to Dress for Spring When It is Cold Outside image

 

 

  1. Make use of light layers

Time to give up the bulky wooly jumpers and go for a warmer and more spring-inspired approach. Spring is the best time to use layering to your advantage. Spring clothing is light and may not be able to withstand the cold. Layer your outfits with pieces made of materials that are warmer. Materials like cashmere or merino do great for those cold spring days.

 

  1. Rock your boots

In cold weather you have to keep those feet warm and no footwear achieves that better than boots. The warm fuzzy lining of the boots can keep the cold from coming in. The best part is that boots are stylish. Go for light coloured boots like tan, light grey or blush. The light colour complements the spring vibe.

 

  1. Wear a maxi skirt

Who said you can’t wear a skirt in the cold? Maxi skirts make a fine addition to the spring outfits. The reason is simple – on those particularly cold spring days, you can wear a pair of tights under the maxi skirt to keep warm. No one needs to know.

 

  1. Opt for jackets instead of coats

Coats are a huge reminder of the winter, but you don’t have to worry about wearing a coat when it’s cold outside. There are other warm alternatives you can swap your coats with. Blazers, bomber jackets and leather jackets make better spring alternatives for those cold spring days.

 

  1. Make denim your friend

Denim is a staple in the wardrobe even in the cold spring. The denim material is quite warm especially denim jackets. They look cool and laid back and they can provide the extra warmth most spring outfits can’t give. If you don’t have a denim jacket in your closet, make sure you get one this spring.

 

  1. Wear scarves

Scarves are elegant but most of all they keep your neck warm in a light way, which is perfect for the spring weather. Play around with colours that complement or add some contrast to your ensemble. But instead of a wooly scarf, opt for cashmere, merino or cotton. They are warm and stylish too.

 

  1. Add one spring item at a time

As much as you want to wear your spring clothing as soon as the first signs of spring emerge, it is wiser to transition into the new season one clothing item at a time. When the warmer spring weather kicks in you would have fully transitioned to spring clothing.

 

What do you think of these spring fashion tips? Do share your thoughts.

Style Icon – Céline Dion

I have been a huge fan of Céline Dion for as long as I can remember. Her voice is so strong and amazing. I remember having all her albums back in the day. This legend has gone a bit quiet in the last couple of years but her music will live on forever and so will her amazing fashion sense. This style icon has an amazing wardrobe with stylish pieces and accessories and she knows how to wear them.

For those who do not know who Céline Dion is, she is a multiple award-winning French-Canadian singer known all over the world for her amazing voice. One of my favourite songs from her is – My Heart will go on. I love that song so much.

 

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I started paying attention to Céline Dion’s personal style some years ago. If I was to put a date on it, I would say in the summer of 2016. I hear the person behind her new look is a fashion stylist known as Law Roach. This stylist is also the brain behind Zendaya’s amazing style, so I guess Dion is in good hands.

Céline Dion has an amazing body shape so most pieces tend to look great on her. She also knows how best to match her pieces and accessories, and has an amazing carriage.

 

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I know many celebrities with a huge wardrobe filled with designer items and have some of the best stylists at their disposal, but with all the resources available, these celebrities never look good. So it is really not about what they have but what they do with what they have.

What I love about Céline Dion is the fact that she can look glamorous wearing almost anything. She can leave her house wearing pieces and accessories from the 90s, and look amazing. That is what I call a Style Icon. Someone who wears her clothes and not the other way round. It is hard to believe this stylish woman is 50 years old already. She could easily pass for a woman in her 40s.

 

What do you think of Céline Dion as a style icon?

 

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