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10 SEO Tips for Bloggers

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I have had a few people ask me what my SEO tips were so I decided to write a post outlining my SEO tips.

Blogging is not just about writing articles that your readers will enjoy. You also have to think about how to make your content visible to the online world. There are millions of people searching for information on search engines – Google, Bing and Yahoo. Search engines are a great
source of traffic to your blog. So understanding how SEO works and what you can do to rank your blog high on the search results will
help give your blog the needed boost.

When I first started blogging, I didn’t have a clue about search engine optimization, I didn’t even know what that was. All I wanted to do was to write, and write I did. I wrote without thinking of search engines, or stressing over how the online audience would find my blog. However, as Fashion and Style Police grew, I started to think of SEO. I studied what successful bloggers did, how they wrote their blog posts, and I also did my own research here and there. I always have these SEO tips in mind when writing a blog post:

1. Stay ahead of the search

Anticipate what the internet world will be searching for. Whenever you want to write an article, think about the possible words your ideal reader would be searching for. Write a list of these words and fit them into your blog posts. Those are the keywords you should add to your headlines, first paragraph, and other parts of your blog post.

2. Use long-tail keywords in your blog posts

Short keywords are heavily used and this makes it difficult for your article to compete with other similar articles on the internet. To get optimum benefit from keywords, you need to use long-tail keywords. These are a longer set of words that your readers may be searching for.

For example, “acne remedies” is a saturated set of keywords. Long-tail keywords like “acne remedies that clear acne fast” will have lower competition from other blog posts, but are highly searched for by your ideal readers, if that makes sense.

Keywords are important for SEO but you should also ensure you do not overboard using them.

3. Write attractive headlines

To capture your reader’s attention, write catchy headlines that inform them about what your blog post is about and make them curious enough to click your blog post. Attractive headlines give a tip of what the blog post is about, and they also help readers find your blog post.

4. Create quality content

Millions of people search for information on search engines daily. If you give quality information, this will encourage people to share and make reference to your blog post in their own blogs. References to your blog from other sources help to increase your search ranking. So create quality content so you get link backs an social media shares.

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5. Link to your own posts where relevant

Try as much as possible to make reference and link to some of your own blog posts on your site. This will help you rank higher on the search results. It makes it easier for the search engine to find your other posts. Plus, visitors to your blog will stay longer on your blog and go through your previous posts.

6. Optimize your URL structure

Just like your headline, the URL (that is, the link) of your blog post gives a little information about the post. Search engines favour URLs that make it easier for readers to understand the content of your blog. For example, you can guess what the content of my blog post is if I write my URL like this:

“http://www.fashionandstylepolice.com/2016/08/08/how-to- attract-new- clients-keep- existing-

clientele”. But you’ll have no idea what the blog post is all about if my URL were written like this:

“http://www.fashionandstylepolice.com/45860382624”.

Also, aim to have your url as short as possible. The shorter the url, the better.

7. Optimise your images

If you want your blog images to appear of Google, you need to rename your images with relevant search-friendly names and include a ‘image’, or ‘Picture’ at the end. For example, if you are saving a picture of a boy kicking a ball, you should name it ‘boy kicking a ball image’. Images saved properly will appear on search engines. You also include an alternative text image name.

8. Use relevant anchor text

When linking back to an old post or to another site, ensure the anchor text is SEO-friendly, and relevant to the page you are linking to.

9. Post regularly

Updating your blog on a regular basis will boost your blog’s SEO by adding relevancy to it in the eyes of the search engines.

10. Responsive blog

Having a mobile friendly blog helps your SEO. An easy to use blog will keep people visiting and clicking, which will eventually boost your search engine ranking.

These tips have helped me boost my SEO, so they are definitely worth paying attention to. You can read more SEO tips in my book – How to Cash In as a Blogger.

Do you have any search engine optimisation tips to add?

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8 Reasons Why Bloggers Fail

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There are millions of blogs on the internet, many of which are inactive. This got me wondering why bloggers just stop blogging, only to start again after months of not publishing a new blog post, and to stop again for good.

I must admit that blogging is not easy. It took me a lot of time, hard work and dedication to get my blog to where it is today. And right now, I am only starting to reap the fruits of my labour.
But why didn’t those bloggers stay long enough to enjoy the benefits that owning a blog has to offer? Why do bloggers who start out full of enthusiasm and zeal fizzle out in a matter of months? Here are the reasons why I think most bloggers fail:

1.    They spend time creating content hoping readers will drop by
There’s this misconception that as soon as you start a blog and publish content for your blog, the readers will suddenly appear. That’s so not true. And then, many lose the passion when they discover no one is reading. When you first start your blog, the only way you can get readers is by putting your content in places they can see it. So sharing on all your social media platforms with the right hashtags help, more about this in my book – How to Cash In as a Blogger, so go have a read if you haven’t read it already.
2.    They don’t promote their blog; and when they do, they do it badly
This tip works hand in hand with the first tip. You spend so much time creating content but you don’t promote it on social media, or share your content with bloggers in your niche. If you don’t promote your blog posts, except your Zoella, no one is going to read it. Even Zoella has to share her blog posts.

And when some bloggers promote their blog, they do it in a spammy way. Bombarding every Facebook group with their links every hour or annoying their Twitter followers with the same old link every 30 minutes. Many would find this very annoying.

3.    They don’t earn any money from their blog
This is a common reason why many bloggers fail. People go into blogging for so many reasons, but when your main reason for owning a blog is to make money, you’re going to have a very hard time.
Blogs do have a potential to give you a nice source of income, but it may not be immediate, and it may never be as much as you think. so soon.

4.    They are not focused
You need to be specific when you’re blogging. You need to know who you are appealing to and the type of content you’ll create for your audience. Some bloggers talk about all manner of things, which is fine, as long as they are connected somehow, and that is why your creativity comes in.
5.    They do not post valuable content
People go to blogs because they want to learn, be entertained or solve their problems. If the content you post on your blog does neither of these, then your blog will most likely fail.

6.    They ignore the importance of SEO
When I started blogging in 2012, I knew nothing about SEO, but I had to learn and I am still learning as the Google rules keep changing. Majority of people looking for solutions or information consult Google first. If you want your blog to be noticed then you need to learn about SEO and apply its principles. Some bloggers completely ignore this and end up not being found out in the search results.

7.    They are too focused on themselves
Now this is where many bloggers get it so wrong. Your blog is not about you. It’s about your readers and you need to do everything you can to make them happy. If you spend time blogging about things concerning your life, without adding value to the life of your readers, then your blog will likely fail.

8.    They aren’t consistent
Consistency is key. You can’t blog one day and stop another. You need to do it consistently. You need to promote your blog, engage with your audience and build relationships consistently. This will guarantee your success.

Why do you think bloggers fail?

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