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Are the Days of Influencer Marketing Numbered?

There has been a lot of buzz about influencer marketing over the years. What started as getting celebrities to mention brands on social media has now turned into a sophisticated marketing strategy.

Influencer marketing advanced so much that those who have made it big on social media are also considered as influencers. This is because of the large crowds they are able to pull with their engaging content online.

From YouTubers to Instagram superstars, every influencer’s marketing strength was tapped by brands (big and small) who wanted to make sure that their products and services reach their target audience.

However, influencer marketing was seen as a mere marketing strategy used to trick target audiences into thinking that their favourite stars are using particular products. Some people are more skeptical than ever when it comes to buying products because influencers use them.

 

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Influencer marketing is estimated to be around £8 billion industry by 2020. This by every indication shows that influencer marketing is here to stay. Here’s why:

 

It creates an earning potential for influencers

Without a doubt influencer marketing has turned into a means through which influencers can create their income. Although a lot of people feel that influencers can be easily bought over by big time brands, conscious influencers have shown that they only stand behind brands that they believe in.

If you’re an influencer and you have the interest of your audience at heart, you would never endorse a product that you don’t like. A lot of influencers value their audience and will not compromise their own integrity for just a few bucks.

The good news is that there are now ethical guidelines to influencer marketing that ensure that consumers are protected. The guidelines also ensure influencers don’t exploit their audience.

 

It makes brands relatable to their target audience

If there’s anything influencer marketing was able to achieve it’s its ability to put before consumers content that they find relatable. That’s one of the reasons why influencer marketing is so powerful.

When one sees a post on social media from their favourite influencer using a product, it makes the product instantly relatable to the person viewing the post. More often than not, it motivates them to purchase the product because they think “if he/she can use it, then so can I”.

 

It gets brand awareness to the exact target audience

One of the challenges brands face is getting their product and services in front of their ideal target audience.

Influencers are able to command large audiences through their content. Their audience is easily defined. This makes it easy for brands to target specific audiences through influencer marketing.

 

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Verdict?

Influencer marketing is here to stay and there is no sign of it slowing down any time soon. As influencer marketing grows in popularity, it will continue to evolve. The rules of the game are becoming more and more defined such that the interest of consumers is protected all the way. It’s definitely worth a try both for the brand and for the influencer.

 

What do you think of influencer marketing?

 

 

 

 

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Growing a thick skin as a blogger

Being a blogger opens you up to all sorts. You get the admirers and the trolls. The great comments, the shades and the in your face insults. The job comes with both as we expose our creation (whatever it may be) to the whole world. So if there is one thing you need to have or work on asap as a blogger, is to grow a thick skin. Blogging is not only about writing. You have to spent a good amount of time promoting your blog and social media platforms, especially in the early days.

 

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Putting your blog out there is essential in order to make a name for yourself. These actions usually attracts more eyeballs to your blog, which is a good thing. But then the trolls find you, and if you are not strong enough, the rude comments may stop you blogging altogether.

 

Growing a thick skin as a blogger

So how do you grow a thick skin as a blogger. I have been blogging for almost 6 years now and I have had a few rude comments but not as many as I thought I would if I am being completely honest. Which is a good thing I guess. I had most of the trolls in the first year of my blog, which I found surprising. I guess their aim was to kill the little confidence I had in my blog back then. I also have a feeling some of the trolls knew me in real life, which I find really sad for them.

 

Here are three ways you could grow a thick as a blogger.

 

Carry on anyway

I know how hard it can be. But the key to growing a thick skin as a blogger is to ignore the negative comments and carry on anyway. Delete any rude comment and block any troll on your social media platform. There is no need trying to have a conversation with them. The only aim of the troll is to make you feel bad about yourself and what you do. And that is because they feel bad about themselves. Don’t let them project their negative thoughts on you. Ignore them, use the delete.block option and carry on anyway.

 

Work on your self-confidence

In order to be a successful blogger you have to work on your self-confidence. This bit is very important. If you have no self-confidence, you wouldn’t be able to carry on anyway when the negative comments start rolling in. Once you have self-confidence and believe in your work, no one can get to you as much as they would if you don’t have any. You have the key to your self-confidence, use it.

 

Don’t take things personally

It is incredibly hard to not take things personal when people are nasty towards you, but you must learn not to. Nasty people live nasty lives which is why that is all they can give. Do not let them project their frustrations and bitterness on to you. Instead see right through them and keep it moving. Do not entertain or engage their negative energy.

 

What are your thoughts on growing a thick skin?

6 ways to grow your blog organically

So you have a blog.  You’ve been consistently creating content on your blog, but for some reason your blog is not growing as fast as you had hoped. It can be frustrating that your page views or engagement rate is not going past a particular mark despite all the hard work you put into your blog. Don’t worry. We’ve all been there. And just like every problem there is a solution. Here are ways you can grow your blog organically.

 

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Publish content that your target audience wants to read

Great content goes around fast. With this in mind you have to make it a priority to create blog posts that are valuable to your target audience.

What are the pain points of your target audience? What are the questions they keep asking and want answered? How can you make your resource better than all the others that are out there?

Asking yourself those kind of questions will help point you in the direction of the type of content your target audience would like to read. If you’re still lost as to what kind of content your target audience will love to read, then you can simply ask a cross section of your target audience and use their feedback as a guide.

 

Guest post in blogs that are in your niche

One fascinating thing about growing your audience is that having quality content is just one part of the equation. You can’t just limit yourself to consistently creating awesome blog posts for your blog alone.

To draw more readers to your blog, you need to create great blog posts for other blogs. The kind of content you create for other blogs with a larger readership than yours will attract more people to visit your blog too. You can do this by simply making reference to your blog within the content of your guest post or in your author bio.

 

Engage in communities where your target audience is hanging out to grow your blog

If you want to get your blog posts in front of your target audience, you need to go to where they hang out online.

I’m not talking about spamming forums or groups with links from your blog. I’m talking about carrying out conversations with people in those communities and groups. Be helpful in those communities and groups. Answer their questions and share resources that will help the members of those communities.

The more you reach out to genuinely help people, the more they would like to know what you’re about. They would eventually stumble upon your blog and be devoted readers.

 

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Network with other bloggers in your niche

Make consistent effort to get in touch with bloggers in your niche. You can either network with bloggers at meetups or conferences, or you could get in touch with bloggers online.

Build a relationship with those bloggers and think of creative ways you can help each other grow. You can do this by sharing each other’s content on social media, commenting on your blog posts or collaborating in blogging projects.

 

Promote your blog on social media

By now you must have noticed that growing your blog means you have to put your blog posts and expertise out there consistently.

Most of your potential readers are lurking on social media and the way to create awareness to your blog is by consistently sharing it on social media.

Let people know about your recent blog posts, the blog posts you’re working on and the previous blog posts you’ve worked on.

Remember, don’t spam. Instead, creatively weave in links to your blog posts with tips your target audience will find helpful.

 

Encourage your readers to share your blog posts

Don’t underestimate the power of the share buttons on your blog. If you don’t have them on your blog yet make sure you set them up.

I have observed a lot of bloggers who write awesome blog posts but never include a call-to-action at the end of the article. If you’re among them, then make sure that before you hit ‘publish’ you write a line asking your reader to share your blog post. That simple request can help increase the visibility of your blog and consequently boost its growth.

 

Do try these tips and let me know how you get on. If you have any extra tips to share on how to grow your blog, please do so in the comments section below.

Also, if you enjoyed reading this article, please share on your social media platforms.

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