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Should Bloggers Share Their Rates With Other Bloggers

Should Bloggers Share Their Rates With Other Bloggers? This is a question many bloggers, including myself have asked over and over again. It is really helpful to share your rates with your fellow bloggers. That could help a newbie blogger make the right decisions when it comes to how much to charge for sponsored posts and all. But sharing these rates causes other problems that can be avoided.

 

 

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Here are 3 that may come up when bloggers share their rates.

 

Confusion galore

When bloggers share their rates with other bloggers, it can cause a bit of confusion. As someone who wears both the blogger hat and blogger outreach/PR hat, I have experienced all sorts of confusion when this happens.

Blogger A can tell other bloggers in a not so private Facebook group on how she was paid £XXX amount for a sponsored post with a fashion brand. Other bloggers would start to wonder why they were only offered £XX even though their blog is a lot better than Blogger A’s blog (or so they think). This confusion eventually reaches the PR, which usually creates more drama. The other bloggers may decide to push for what Blogger A got by all means. Which usually means they end up with £0 depending on their PR’s mood, the campaign and how badly they are needed.

 

Envy is the name of the game

Some bloggers have no discretion. They shout from the rooftops about how much they are paid for various campaigns, regardless of whether they are asked for the exact figure or not. Or they moan about how little a PR has offered them for a campaign, which means they usually charge a lot more than that. This causes envy amongst the blogging community which isn’t needed.

I work on blogger outreach with various clients and I have done this for years. I know bloggers that charge as little as $30 and I know bloggers that charge as much as $1000 for 1 blog post. But you will never catch me online talking about these rates with anyone. I think it is so unprofessional and completely unnecessary.

 

The only way is deceit

Check out this scenario – PR mentions she needs bloggers for a sponsored post on a Facebook group. Bloggers leave their details as normal. PR contacts Blogger B for a super easy 300 words sponsored post with a £40 plus Paypal charges. Blogger B accepts the offer and gets to work. Hours later, another Blogger leaves a comment in the same Facebook group about the PR’s offer asking if anyone got a higher fee. Blogger B responds saying she got £65 instead of £40 (which is a lie) and for the blogger to push for more. The PR sees all this but doesn’t say a word. She has to remain mute and professional to save her client’s brand. I know this because the PR was me.

I see this happen everyday with many bloggers lying about what their rates are and what they got for a blog post. The lies still shock me  I have come to realise that the blogging industry is a dog eat dog industry, and many people are just out to bring others down. It is a sad but true fact which is why we bloggers need to have a mind of our own and not go with the flow. The destructive or ruthless competition is not going away anytime soon.

 

 

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The Verdict

So back to the question, should bloggers share their rates with other bloggers? As a blogger, I would say YES to a certain extent but with discretion. You can give an idea of what you earn if you are comfortable doing so. It would definitely help someone who has no clue on what to charge. But as someone who works in blogger outreach, I would say NO. It causes confusion, envy and too much bad blood. So do share valuable honest information with discretion. 

What bloggers need to understand is that various blogs appeal to different people/brands in so many ways. Just because you have the same domain authority as the next blogger does not automatically mean that you would be paid the same rate. Brands look at so many different things when it comes to putting a price on a blog post. My advice is to focus on what you are doing and the figure you are happy with. Pay little or no attention to what other bloggers are doing. Trust me, it works!

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6 Tips for Business Owners who Blog

Business owners have tuned into the benefits of owning a blog. A blog not only acts as a means of sharing information, it’s one that would help build the authority of a business and increase your customer base. But it all depends on how you use it.

 

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The truth is that a blog can help make or break a business, so you need to be careful with how you use your blog. It will take a lot of work to make a blog successful. However, if you commit to it, it’ll be worth it in the end.

Here are my 6 tips to help you and your business through your blog.

 

Stick to a schedule

You can’t expect to build a loyal audience who’ll turn into interested customers if the rate at which you create content is sloppy. Serious bloggers stick to a schedule or editorial calendar and they create blog posts consistently.

You may not have to blog daily like I do. However, if you can consistently publish content at least once a month on the exact same day every time, then chances are that you’ll have more dedicated readers than you would have if you published a blog post any time you feel like it.

Plan out blog topics for the whole month, note it in a calendar and stick to it.

 

Know your audience

A blog is nothing without its readers. Before you can even go into creating content, you should know your audience inside and out. Who are they? What are their problems? How does it make them feel? What’s holding them back? Answering such questions will give you an idea of the type of content they would be interested in reading.

 

Create valuable content

Your watchword as a blog owner should be “value”. The key to great content is value. Create quality content that your audience will love.
Valuable content helps solve your audience’s problems, informs them about the latest trends and gives them useful tips and tricks.

 

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Share your story

It’s easier to connect with a person than with a brand or business. Don’t be afraid to give your content a personal touch. Tell your brand story and what matters to you. Write about incidents that happen in your life and relate it to your business.

Showing your human side makes it relatable to your audience. It gives them a point of connection with you. So, chip in a story or two and don’t be afraid to be vulnerable sometimes.

Engage with your audience

You not only have to ensure that you provide quality content, you also have to get people involved. Engage with your readers in the comments. Build a list so that you can establish a lasting relationship with your audience.

A good way to get a conversation started in your blog is to write an engaging call-to-action at the end of your blog posts. An engaging call-to-action will encourage your readers to comment thereby giving you a chance to connect with your readers.

Distribute your content

Valuable content gets shared all the time. As you impart your knowledge and expertise in your blog posts, you should also do your part to share your blog posts online as well. One way is to share them on social media. But I must warn you that you don’t get spammy when you’re doing this.

Another way to distribute your content is to write guest posts for bigger blogs with a larger audience. Your guest post should have links to your previous blog posts to direct readers there.

Are you a business owner? Do you run a blog? How are you finding it?

What is Blogger Outreach

I feel so attached to my readers. Which is why I have made it a priority to make sure that I deliver value every time I publish a post. Of course, I did other things like consistently promoting my blog, connecting with other bloggers and openly letting those I meet know that I own a blog. Just like me, other bloggers have been able to build their reader-base to hundreds and thousands. Their readers are so dedicated that they read every post published. This is what makes them an influencer and where blogger outreach comes in.

 

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What is Blogger Outreach?

Companies have caught on to the amazing potential bloggers have as influencers. So, they came up with the idea of leveraging on bloggers’ influencer status to promote their products and services. This whole process is called blogger outreach.

Blogger outreach is a branch of influencer marketing. This branch of influencer marketing is where businesses or reach out to bloggers with a fairly to promote their products or services. Although there are some controversies with this kind of marketing tactic, this is by far one of the most effective ways to put the word out there today.

 

How does Blogger Outreach work?

Let’s assume that you are somewhat of an influencer. You have a very good reader-base and you write about fashion and beauty. A makeup brand approaches you with their new makeup line and sends you a set of matte lipsticks. You try out the lipsticks, love them and tell your readers about them in an article reviewing that makeup company’s new line of matte lipsticks. You could also promote the products on social media. Your article and social media promotion will give that makeup company the needed exposure to boost their sales.

 

Who pitches first?

Usually in blogger outreach, the company is the one who does the reaching out. But confident bloggers with a decent following can also approach the companies.

 

How to get visible as a blogger

One way to get started is to think of all the products and services you paid for and write a review on those products and services. That is how I started and I still feature many products and services I pay for.

When you do this, it lets people know that you’re open to collaborations and this may generate interest amongst the PRs. However, you need to be extremely cautious once you go down this route. As a blogger, integrity is gold! Never compromise integrity for anything! Honesty is always the best policy, and it’s all about giving value. Let value be your focus.

 

I offer blogger outreach services, so if you are a business in need of bloggers to promote your brand/campaign, do get in touch via email – fashionandstylepolice@gmail.com

 

 

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