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Are the Days of Influencer Marketing Numbered?

There has been a lot of buzz about influencer marketing over the years. What started as getting celebrities to mention brands on social media has now turned into a sophisticated marketing strategy.

Influencer marketing advanced so much that those who have made it big on social media are also considered as influencers. This is because of the large crowds they are able to pull with their engaging content online.

From YouTubers to Instagram superstars, every influencer’s marketing strength was tapped by brands (big and small) who wanted to make sure that their products and services reach their target audience.

However, influencer marketing was seen as a mere marketing strategy used to trick target audiences into thinking that their favourite stars are using particular products. Some people are more skeptical than ever when it comes to buying products because influencers use them.

 

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Influencer marketing is estimated to be around £8 billion industry by 2020. This by every indication shows that influencer marketing is here to stay. Here’s why:

 

It creates an earning potential for influencers

Without a doubt influencer marketing has turned into a means through which influencers can create their income. Although a lot of people feel that influencers can be easily bought over by big time brands, conscious influencers have shown that they only stand behind brands that they believe in.

If you’re an influencer and you have the interest of your audience at heart, you would never endorse a product that you don’t like. A lot of influencers value their audience and will not compromise their own integrity for just a few bucks.

The good news is that there are now ethical guidelines to influencer marketing that ensure that consumers are protected. The guidelines also ensure influencers don’t exploit their audience.

 

It makes brands relatable to their target audience

If there’s anything influencer marketing was able to achieve it’s its ability to put before consumers content that they find relatable. That’s one of the reasons why influencer marketing is so powerful.

When one sees a post on social media from their favourite influencer using a product, it makes the product instantly relatable to the person viewing the post. More often than not, it motivates them to purchase the product because they think “if he/she can use it, then so can I”.

 

It gets brand awareness to the exact target audience

One of the challenges brands face is getting their product and services in front of their ideal target audience.

Influencers are able to command large audiences through their content. Their audience is easily defined. This makes it easy for brands to target specific audiences through influencer marketing.

 

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Verdict?

Influencer marketing is here to stay and there is no sign of it slowing down any time soon. As influencer marketing grows in popularity, it will continue to evolve. The rules of the game are becoming more and more defined such that the interest of consumers is protected all the way. It’s definitely worth a try both for the brand and for the influencer.

 

What do you think of influencer marketing?

 

 

 

 

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What is Blogger Outreach

I feel so attached to my readers. Which is why I have made it a priority to make sure that I deliver value every time I publish a post. Of course, I did other things like consistently promoting my blog, connecting with other bloggers and openly letting those I meet know that I own a blog. Just like me, other bloggers have been able to build their reader-base to hundreds and thousands. Their readers are so dedicated that they read every post published. This is what makes them an influencer and where blogger outreach comes in.

 

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What is Blogger Outreach?

Companies have caught on to the amazing potential bloggers have as influencers. So, they came up with the idea of leveraging on bloggers’ influencer status to promote their products and services. This whole process is called blogger outreach.

Blogger outreach is a branch of influencer marketing. This branch of influencer marketing is where businesses or reach out to bloggers with a fairly to promote their products or services. Although there are some controversies with this kind of marketing tactic, this is by far one of the most effective ways to put the word out there today.

 

How does Blogger Outreach work?

Let’s assume that you are somewhat of an influencer. You have a very good reader-base and you write about fashion and beauty. A makeup brand approaches you with their new makeup line and sends you a set of matte lipsticks. You try out the lipsticks, love them and tell your readers about them in an article reviewing that makeup company’s new line of matte lipsticks. You could also promote the products on social media. Your article and social media promotion will give that makeup company the needed exposure to boost their sales.

 

Who pitches first?

Usually in blogger outreach, the company is the one who does the reaching out. But confident bloggers with a decent following can also approach the companies.

 

How to get visible as a blogger

One way to get started is to think of all the products and services you paid for and write a review on those products and services. That is how I started and I still feature many products and services I pay for.

When you do this, it lets people know that you’re open to collaborations and this may generate interest amongst the PRs. However, you need to be extremely cautious once you go down this route. As a blogger, integrity is gold! Never compromise integrity for anything! Honesty is always the best policy, and it’s all about giving value. Let value be your focus.

 

I offer blogger outreach services, so if you are a business in need of bloggers to promote your brand/campaign, do get in touch via email – fashionandstylepolice@gmail.com

 

 

Influencer Marketing – When Influencers Get Paid

An influencer is anyone with influence. So anyone with a good following can be identified as an influencer, as long as they are cashing in on it. Influencer marketing is huge. This is because people value the power of word-of-mouth. What this means is that people respect the opinions of others and are more prone to listen to their opinions and base their decision to buy a product or service on that.

 

The Power of Influencers

The power of influencer marketing is seen more on social media. An influencer endorses a product by telling his or her followers that the product is good or that they like the product a lot. This encourages their followers to go for the product, or to at least consider it.

 

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Influencer Marketing

I’ve been hearing a lot of talk going around about the term – influencer marketing. Some believe that being paid to use your influencer status to influence your readers means that you are probably telling white lies about a product just because there is money involved. Others believe that there are honest influencers who only choose to use their influencer status to promote products that they believe in.

Building a committed readership takes a lot of work. It has taken me 5 years to get Fashion and Style Police to where it is today. I remember the long hours I put in to make sure that my blog was in front of as many readers as possible. Although it’s a little easier today, as I have made a name for myself, but I still have to put in a lot effort to keep the clicks coming.

 

Blogging and Influencing

Blogging is not just writing words for people to read or posting photos for people to see. It’s about building trust in the heart of your readers. And it takes a lot of time and effort to build that trust. Your readers trust what you share on your blog. You can imagine how they will feel if they found out that everything you wrote on your blog post was biased because you were paid to talk about a product or service.

Some of these influencer/bloggers have a way of separating content that was paid for from posts that were not. Such bloggers mark such posts as ‘Collaborative Posts’. But then again, how can you be sure that there aren’t hidden promoted posts that were not marked or disclosed?

The fate of such bloggers is a bit shaky there. There are some readers who don’t really mind such posts but there are some readers who really do mind them. If you’re a regular reader of blogs like me then you will definitely understand the sensitivity here.

 

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Going Forward

I believe every reader is entitled to know the truth. I always make I disclose on here when they has been a partnership of some sort with a brand. It makes life easier for everyone involved. I sleep better at night too!

We base a lot of our decisions about products and services from people who have tried them before. If the bloggers we rely on tell us half-truths because they were paid to write nice things about a product or service then we run the risk of being misled all our lives.

What do you think of influencer marketing in general? Please share your thoughts in the comments section below. If you enjoyed reading this post, please share on your social media platforms. Thanking you.

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