I feel so attached to my readers. Which is why I have made it a priority to make sure that I deliver value every time I publish a post. Of course, I did other things like consistently promoting my blog, connecting with other bloggers and openly letting those I meet know that I own a blog. Just like me, other bloggers have been able to build their reader-base to hundreds and thousands. Their readers are so dedicated that they read every post published. This is what makes them an influencer and where blogger outreach comes in.
What is Blogger Outreach?
Companies have caught on to the amazing potential bloggers have as influencers. So, they came up with the idea of leveraging on bloggers’ influencer status to promote their products and services. This whole process is called blogger outreach.
Blogger outreach is a branch of influencer marketing. This branch of influencer marketing is where businesses or reach out to bloggers with a fairly to promote their products or services. Although there are some controversies with this kind of marketing tactic, this is by far one of the most effective ways to put the word out there today.
How does Blogger Outreach work?
Let’s assume that you are somewhat of an influencer. You have a very good reader-base and you write about fashion and beauty. A makeup brand approaches you with their new makeup line and sends you a set of matte lipsticks. You try out the lipsticks, love them and tell your readers about them in an article reviewing that makeup company’s new line of matte lipsticks. You could also promote the products on social media. Your article and social media promotion will give that makeup company the needed exposure to boost their sales.
Who pitches first?
Usually in blogger outreach, the company is the one who does the reaching out. But confident bloggers with a decent following can also approach the companies.
How to get visible as a blogger
One way to get started is to think of all the products and services you paid for and write a review on those products and services. That is how I started and I still feature many products and services I pay for.
When you do this, it lets people know that you’re open to collaborations and this may generate interest amongst the PRs. However, you need to be extremely cautious once you go down this route. As a blogger, integrity is gold! Never compromise integrity for anything! Honesty is always the best policy, and it’s all about giving value. Let value be your focus.
I offer blogger outreach services, so if you are a business in need of bloggers to promote your brand/campaign, do get in touch via email – firstname.lastname@example.org