I feel so attached to my readers. Which is why I have made it a priority to make sure that I deliver value every time I publish a post. Of course, I did other things like consistently promoting my blog, connecting with other bloggers and openly letting those I meet know that I own a blog. Just like me, other bloggers have been able to build their reader-base to hundreds and thousands. Their readers are so dedicated that they read every post published. This is what makes them an influencer and where blogger outreach comes in.
What is Blogger Outreach?
Companies have caught on to the amazing potential bloggers have as influencers. So, they came up with the idea of leveraging on bloggers’ influencer status to promote their products and services. This whole process is called blogger outreach.
Blogger outreach is a branch of influencer marketing. This branch of influencer marketing is where businesses or reach out to bloggers with a fairly to promote their products or services. Although there are some controversies with this kind of marketing tactic, this is by far one of the most effective ways to put the word out there today.
How does Blogger Outreach work?
Let’s assume that you are somewhat of an influencer. You have a very good reader-base and you write about fashion and beauty. A makeup brand approaches you with their new makeup line and sends you a set of matte lipsticks. You try out the lipsticks, love them and tell your readers about them in an article reviewing that makeup company’s new line of matte lipsticks. You could also promote the products on social media. Your article and social media promotion will give that makeup company the needed exposure to boost their sales.
Who pitches first?
Usually in blogger outreach, the company is the one who does the reaching out. But confident bloggers with a decent following can also approach the companies.
How to get visible as a blogger
One way to get started is to think of all the products and services you paid for and write a review on those products and services. That is how I started and I still feature many products and services I pay for.
When you do this, it lets people know that you’re open to collaborations and this may generate interest amongst the PRs. However, you need to be extremely cautious once you go down this route. As a blogger, integrity is gold! Never compromise integrity for anything! Honesty is always the best policy, and it’s all about giving value. Let value be your focus.
I offer blogger outreach services, so if you are a business in need of bloggers to promote your brand/campaign, do get in touch via email – email@example.com
I’ve just learnt something new! The blogger world is so fast moving and fast paced. I really need to catch up on all of this! Blogger outreach is my next stop!
Glad you learnt something new Hannah.
What if you really aren’t an influencer in anything besides randomness???
By the way, I love your blog and you have been great at responding to my comments when I think you are too cool to be responding to me ha. Glad you keep trying to help people out – that’s so great 😊
Glad you love the blog. Your random lifestyle can be your influence. They are many lifestyle bloggers/influencers doing very well.
I should start doing this. I just wait for companies to contact me but those opportunities are few and far between. I have decent stats and I guess all I need is a confidence boost.
Yea just go for it.
I feel like every Blogger at one stage or the other has promoted brands with their own money because they bought the product. I have done this both on my YouTube and Blog and it has opened doors to more outreach…
Enjoy your week Stella.
I agree Moji. Thanks for reading. Have a lovely week.
Great info here. I think that many of us wait for the companies to approach us, but I work out on other way round also and rather that brings me more benefits. What is required is confidence in marketing. Interesting topic
Glad you found it interesting. Thanks for reading.
Isn’t it amazing how much has changed for bloggers related to how they get paid? It used to be that ads were the main source of revenue, then sponsored posts, and now blogger outreach programs. I’ve read how much people with large social media followings are making, and it’s crazy. There are teens making more than their parents due to product placements on Instagram. Not long ago The Washington Post wrote a really great article about the subject (through the filter of mom blogs) .. it’s definitely food for thought.
Yes definitely food for thought Alison. The world is changing.
I learn in marketing and social media and influencer outreach is part of my job! quite time consuming but so important!
Yes time consuming for sure.
I feel that in a way blogger outreach helps both the blogger and the companies. Many bloggers I know get a bigger following because of colabs and giving reviews!
Yes it does help both parties especially the companies.
Blogging has changed so much in last few years and blogger outreach has played a vital role in this change. Thank you for explaing the whole process with so much of clarity.
Thanks for reading Aditi.
I love to feature products on my blog from a variety of different brands. It’s win win for the blogger and the brand. But you’re right, you shouldn’t compromise integrity.
Yes bloggers shouldn’t.
I love this idea of blogger outreach, as I am a blogger and I am involved with it as well! ❤ I think a great part about it is that it brings the products to the public through the main heartland of the world- just regular people spreading the word! Super informative post and very helpful to those who are just starting!
Thanks for reading Shawna.