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What is Blogger Outreach

I feel so attached to my readers. Which is why I have made it a priority to make sure that I deliver value every time I publish a post. Of course, I did other things like consistently promoting my blog, connecting with other bloggers and openly letting those I meet know that I own a blog. Just like me, other bloggers have been able to build their reader-base to hundreds and thousands. Their readers are so dedicated that they read every post published. This is what makes them an influencer and where blogger outreach comes in.

 

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What is Blogger Outreach?

Companies have caught on to the amazing potential bloggers have as influencers. So, they came up with the idea of leveraging on bloggers’ influencer status to promote their products and services. This whole process is called blogger outreach.

Blogger outreach is a branch of influencer marketing. This branch of influencer marketing is where businesses or reach out to bloggers with a fairly to promote their products or services. Although there are some controversies with this kind of marketing tactic, this is by far one of the most effective ways to put the word out there today.

 

How does Blogger Outreach work?

Let’s assume that you are somewhat of an influencer. You have a very good reader-base and you write about fashion and beauty. A makeup brand approaches you with their new makeup line and sends you a set of matte lipsticks. You try out the lipsticks, love them and tell your readers about them in an article reviewing that makeup company’s new line of matte lipsticks. You could also promote the products on social media. Your article and social media promotion will give that makeup company the needed exposure to boost their sales.

 

Who pitches first?

Usually in blogger outreach, the company is the one who does the reaching out. But confident bloggers with a decent following can also approach the companies.

 

How to get visible as a blogger

One way to get started is to think of all the products and services you paid for and write a review on those products and services. That is how I started and I still feature many products and services I pay for.

When you do this, it lets people know that you’re open to collaborations and this may generate interest amongst the PRs. However, you need to be extremely cautious once you go down this route. As a blogger, integrity is gold! Never compromise integrity for anything! Honesty is always the best policy, and it’s all about giving value. Let value be your focus.

 

I offer blogger outreach services, so if you are a business in need of bloggers to promote your brand/campaign, do get in touch via email – fashionandstylepolice@gmail.com

 

 

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Digital Marketing & Bloggers

Is digital marketing important to bloggers? Do we need to understand how digital marketing works to succeed as a blogger? My answer to both questions is YES. Digital marketing is very important and plays a crucial role in the success of any online business. The targeted marketing of products and services could help the right audience find your blog and increase your Domian Authority, so in order to be a succesful blogger, you need to understand how the world of SEO (Search Engine Optimisation) works.

I remember when I first started blogging, I was clueless. I didn’t know what digital marketing or SEO was all about. I just wanted to write and publish post after post, but when I started to see my blog as a business, I knew I had to attract thousands of readers, get quality back links, and grow my blog in order to succeed, and that is where the knowledge of digital marketing and SEO comes in.

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For those who do not know, SEO is the practise of actively trying to improve your search engine ranking. Bloggers can gain an awful lot of traffic, increase their domain authority and get good, quality back links, if they understand SEO and learn how to do their own digital marketing. Every day, I get loads of emails from various incompetent SEO companies making all sorts of false promises, like being on the 1st page of Google/Yahoo, and similar crazy promises. Here is an example of some of the emails I get:

Hi,

Would you like to be listed at the top of every major search engine such as Google, Yahoo! & Bing for multiple search phrases (keywords) relevant to your products / services?

We are a team of professionals which includes 20 full-time SEO experts (Google Certified). We are proud to inform you that our team handled 250+ SEO projects.

We will be glad to assist you with offering our services.

Contact us for the best quote for your website & we’ll place your website on 1st page Google ranking for targeted keywords.

Note-:-Please Share your contact details (Skype ID or Phone Number) and let us know your convenient time for the call/call so our seniors can contact you directly for further discussion.
Kinds Regards,

 

Now emails like this usually end up in the trash can. I rather educate myself on digital marketing, than pay some ‘guru’ hundreds of pounds a month, to do what I should be able to, and what they may screw up for me anyway, and with Google seriously clamping down on websites/blogs that used various techniques to manipulate their organic search ranking, it is not worth the penalties or the headache.

We bloggers need to know how to make use of keywords to increase our visibility online and attract more blog readers, how to use the many social media profiles to promote our blogs, and how to get quality back lines to improve our domain authority. There is so much information online, available to anyone looking to understand the complexity of SEO, but I rather take a private digital marketing course, tailored to my blog’s needs, to improve my search engine ranking and online visibility. A private digital marketing course that is relevant to your own blog or business is more effective than learning general theory in a public class, because you get a one on one lesson at your own learning pace, tailored to your blog’s needs.

What are your thoughts? Have you had any SEO training or do you use an SEO agency? Drop me a comment, let’s chat.

Thanks for reading.

 

*This is a collaborative post.

 

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