Digital Marketing as a Side Hustle

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Digital marketing is now such a powerful tool and every business needs to make the most of it. Having an online presence massively impacts your business, and it is safe to say the more you make use of online platforms, the more audience your business would reach. I got into digital marketing a few years after I set up Fashion and Style Police, and it was definitely a learning curve and I learned a lot in short amount of time. It was a fun experience and I got to work with so many amazing clients by taking care of their blogging outreach and doing their PR.

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Digital Marketing as a Side Hustle

If you are thinking of getting digital marketing as a side hustle you are reading the right post. Here are some quick tips for you.

Choose the right online platform

There are so many digital platforms to choose from, so take your time and choose the right online platform to suit your needs. If you are setting up a digital marketing, I would suggest you set up a website and make use of as many social media platforms as you can manage especially Twitter, Linkeldn, Facebook, and Instagram.

Do your research

It is important you do your research before you embark on a new side hustle as a digital marketer. Read as much as you can on the areas you are interested in and pay attention to the trends. There are so many useful resources online to guide on this journey, so make the most of the information.

Get some work experience

Another great way of stepping into the world of digital marketing is to get work experience. If you are looking for a great PPC agency for work experience, a quick online search will guide you in the right direction. All you will need to do is to fire off some emails or messages on social media to relevant parties to find opportunities for work experience. Learning on the job is a great way to see if digital marketing is something you would enjoy as a side hustle to begin with, before you invest more time and money.

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Remember it takes time

Everything takes time, and slow and steady wins the race, so take it easy. Don’t compare yourself with others who have been in the digital marketing game longer than you. Do something small towards to your side hustle goal everyday and you will eventually get there. You only need 1 client to start off your side hustle gig.

Don’t leave your full-time job

If you work full-time, don’t leave your job just yet. Hold on to the pay check you are getting to start off your own business. Wait to see how your side gig starts off before you even contemplate leaving your full-time job.

Are you into digital marketing? Do you have any tried and tested tips to share? Please sound off in the comments section below, let’s chat. Thanks for stopping by. Have a good one.



Perfecting The Art Of Delegation

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If there is one thing that a lot of project managers are yet to master it is the art of delegation. If we are honest with ourselves, most of us will admit that we are guilty of spreading ourselves too thin because we attempt to take on tasks ourselves when we could – and should – be delegating them to our team members. With that in mind, read on to discover some top tips on how to delegate more effectively as a project manager. 

Be specific – One of the worst things you can do when giving out tasks is to be vague. You need to be specific with what is required. You should also explain why the task needs to be done, what results are expected, and the deadline. 

Pick the right person for the task – When delegating, do not dish tasks out on a first come first serve basis. Rather than simply assigning tasks to the first person available, you need to ensure tasks are matched to the right person for the job. Do not give someone a task if they are not qualified to do it. You wouldn’t give someone with an HGV licence accounting tasks, would you? You need to play to the strengths and skills of your team. 

Don’t over-delegate – While a lot of us are guilty of not delegating enough, you also need to make sure you do not over-delegate. You should not simply start delegating projects because you have fallen behind or you want to shift something off your desk that you should be doing. Delegating is about dishing out those tasks that you should not be doing yourself. It is vital to recognise the difference. 
Give apprentices some responsibility – If you have any apprentices on your team, make the most of them. A lot of businesses make the mistake of having their interns and apprentices merely staying in the background. There are bound to be plenty of tasks that your apprentice could be working on, so make sure you give them something worthwhile to do, i.e. something that actually contributes to the project. 
Don’t micromanage – There is no point in delegating a task if you are only going to micromanage it afterwards. Once you have handed out a task and provided training if necessary, you should set up a schedule for touching base, and then once you have done this you should step away from the project. You have assigned the task based on skillset, so you should trust the person in question to get the done job properly. 

If you follow the advice that has been provided above, you should be able to delegate tasks more effectively and efficiently so that your project team can achieve more and you focus on the tasks that really matter rather than spreading yourself too thin.



How To Boost Your Reputation As A Freelancer

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Having a good reputation as a freelancer can help you to win over the trust of new customers. There are lots of ways to develop a good reputation. Here are just a few ways to give your reputation a boost.

Create an exciting portfolio

Proving a portfolio of your work allows potential customers to see evidence of work you’ve done and get an idea of the quality that they can expect. This could be a portfolio of written pieces if you’re a writer, photographs of cakes if you’re a baker or images of designs you’ve done if you’re a designer. This portfolio could be available as a physical book that you show to customers or it could take the form of a website – you should decide what is the best form based on how you attract most of your clients.

Collect testimonials and positive reviews

You can also boost your reputation by collecting evidence of positive feedback from past customers. Testimonials tend to be pieces of private feedback that you then have the choice to make public. Positive reviews are pieces of positive feedback that you have no part in moderating. You should aim to encourage more positive reviews than negative reviews – this can be done by asking all happy customers to leave reviews, while making a point not to ask unhappy customers.

Build followers and endorsements on social media

Social media has become a useful platform for freelancers wanting to attract new customers. Having lots of followers and endorsements can help you to look more established and trusted. These can be accumulated by asking friends, family and all professional associates to follow and endorse you, as well as encouraging all you customers to follow and endorse you. Buying followers is an option, but this is not recommended due to being dishonest and not always convincing.

Improve your qualifications

Having qualifications can help to provide evidence that you are an expert in your field. For instance, if you run an IT consulting business, it could benefit you to take a Master of IT Leadership online. You can add qualification badges to your website. On top of formal qualifications, you could try seeking out business awards or achieving extra licenses to show off on your site.

Show off your expertise with a blog

Starting a blog can be a great way of boosting your reputation by giving you a platform for showing off your expertise. People largely read blogs to seek advice – you may be able to appeal to customers in your industry by offering related advice. For instance, a freelance realtor could consider blog posts on applying to mortgages, improving the value of one’s home or finding a reliable moving company. On top of writing a blog, you could consider starting a vlog – this involves creating videos. These video could be embedded on your site and could similarly be used to give advice and demonstrate your expertise.




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