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Why you should hire a social media manager

If you have a business with an online presence, you should hire a social media manager. Every business should have an online presence. This is 2020 and one thing this year has taught us is the importance of being able to carry on your business outside your regular office. Having an online presence allows you to do just that and this is where a social media manager comes in. Social media management is one of the many freelance jobs I do. I am a dedicated social media manager to a couple of clients and I really enjoy my job. Social media is like my playground and I enjoy managing various clients’ platforms even more than my own.

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Here are three reasons why you should hire a social media manager now if you haven’t done so already –

It gives you time to work on your business

Hiring a social media manager allows you to have extra time to work on your business. Social media is a lot of fun but it can be time-consuming, especially when you are not sure of how best to come about it. Outsourcing your social media management takes the hassle of dealing with your platforms on a day-to-day basis, and allows you to focus on running your business.

A good social media manager understands social media

Social media is forever changing. The algorithm rules vary from platform to platform, it is a job in itself to keep up. For instance, the hashtag rule on Instagram changes regularly, it is tricky to know how to go about it if you are not comfortable managing business pages on social media.  A good social media manager understands the platforms and keeps up to date with the rules and regulations for each platform.

Social media management comes with a strategy

The first thing I do with a new client is to discuss a social media strategy. That way we are sure of the goals and objectives of each platform and I can work towards them. It is always good to have a clear strategy to work with, that way you are able to set weekly/monthly goals for each platform and track progress.

If you are after a social media manager for your business, you can get in touch with me via email – fashionandstylepolice@gmail.com, to discuss further. I have some availability this month and I am eager to take on new clients. Thanks for reading. Have a great week ahead.

 

 

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What you need to know about freelance work

Freelance work allows me to work and study from home. It also allowed me to homeschool the kiddies these last few months. A few years ago, I was stuck in a job I hated and dreamt of being able to work for myself from home. Freelancing has allowed me to break out of that job and pursue my dreams. It has completely changed my life and I am forever grateful to be able to do what I do, how I do it.

What is freelance work?

Freelance work is a flexible sort of self-employment job that allows you to provide a service to a variety of clients. I get to work with all sorts of businesses all over the world and I have met some incredible people along the way. My freelance work allows me to work on small and big projects, both short term and long term, depending on the project.

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What jobs can I do freelance?

You can do almost any job freelance. I handle copywriting, blogger outreach, blog coaching, and social media management for many businesses. Other jobs you could carry out on a freelance basis are –

  • Proofreading
  • Public Relations
  • Graphic Design
  • Videography
  • Data Entry
  • Book Keeping

These are just a few examples of jobs you could do for clients on a freelance basis. There are many more freelance jobs you could do. Quick research in your chosen field will shed more light.

What are the benefits of working freelance?

Here are some of the most amazing benefits of working freelance –

  • It is flexible. You can set your own working hours
  • You can work from anywhere you choose
  • Freelance work is usually varied and variety is the spice of life.
  • You are your own boss.

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Where can I find freelance work?

You can find freelance work anywhere depending on your niche. I started off getting jobs on LinkedIn and other social media networks. These days the majority of my jobs find me thanks to my blog and existing connections. However, if you are just starting out, Upwork, Freelancer, and Peopleperhour are great sites to check out.

How much do freelancers get paid?

The beauty of being a freelancer is you get to set your own rates. You can decide to be paid hourly or set up a fixed rate. The choice is yours. It is best to do some research and find out what other freelancers in your niche charge. That way you make sure you set realistic rates.

What do I need to become a freelancer?

For you to be a successful freelancer, you need to have the skills required for your niche. So to be a successful copywiter, you need to be a great writer. You also need to be self-motivated and organised to succeed as a freelancer. The beauty of freelancing is you are your own boss, and that means there is no one to remind you to get your work done. You need to be able to motivate yourself and stay on top of your workload to succeed.

 

Managing your money as a freelancer

I have been freelancing for almost 7 years now and I had to learn on the job. The many articles I read before and while on the freelancing journey did give me tips and tricks to help me as a freelancer, but none of them really prepared me for how to manage my money as a freelancer. When it comes to managing your money as a freelancer, you need to have your numbers head screwed on tight and quick or risk losing the plot. The life of a business owner can be a rollercoaster. You have to be prepared for the busy times as well as the not so busy times.

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Here are a few tips that should help in managing your money as a freelancer –

Set your prices

One of the first things I did was to set my prices. I have a fixed price for every service I offer. That way I don’t have to research or think about what price to give a client for a job. I know what I am worth and I do market research every now and again to make sure my prices are competitive.

Send out invoices

I know many freelancers don’t send out invoices to clients for various reasons but I always make sure my clients receive an invoice for every job. That way I have a trail of all my jobs, clients, and prices. It also makes submitting my tax returns easy since I have all the records in one place.

Take payment in advance

I like to take payment in advance where possible. That way I don’t have to chase payments (that is a job in itself). I appreciate clients that pay quickly and in advance. Going forward, I will be requesting to take more payment in advance. It saves time and effort.

Save for the rainy day

Most freelancers will know all about how busy work can be in some months and how quiet it can be in other months. I have been freelancing for a few years now and I know the pattern. My advice to not just the freelancers but every business owner is to save some money for the rainy day. Don’t spend all your earn, stash some away for when work is quiet.

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Don’t work for free

These days, I thankfully don’t have people asking me to work for free anymore. My work pays my bills and more, so working for free isn’t really an option. I know my worth and I am very quick to ignore anyone who questions it by asking me to work for free or for a ridiculous fee. I manage my money by not working for free.

At the end of the day, we are all different and we will manage our money in our own way. These are some of the ways I make it work for me. Being able to work for me for this long is a dream come true. It has completely changed my life for the better and I am grateful to be able to do all that I do. Apart from this blog which is my main source of income, I am also a Content Writer, Blogger Outreach Consultant, Social Media Manager, Blog Coach, Authour, and Vlogger.

How do you manage your money as a freelancer/business owner?

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