Things You Must Update When Relocating Your Business Location

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Have you ever moved your business location? It is not an undemanding task, but it is necessary to stay competitive. This article will give you the steps that every business should take when they move their physical address for their home or office. You may think that updating your website and marketing materials is enough, but other things need to be done as well. Read on to find out more.

Change Your Physical Address Online

Changing your physical address online is one of the most important things you can do when moving your business location. Make sure to update your address on every website and online directory where it appears. It includes your company website, Google Maps, Yelp, and other online directories or review sites.

It would be great if you asked yourself the following questions in regards to changing your physical address:

What are the benefits of buying an official business address?

For example, is there any difference between registering my company in London to having an official mailing/registered address here?

Answering these questions will help you decide if renting or purchasing a physical registered office address is suitable for your company.

Update Your Address on Every Piece of Marketing You Have

Updating your address on every piece of marketing you have is extremely important in that it will help ensure that you are receiving all of the information about your business.

Update Citations

You’ll want to ensure that every site on which you have a presence has updated their address with yours, including local directories and review sites. It is because Google uses these types of sources for its citation indexing, so it’s essential to keep them current.

Updating your citations has the following benefits:

  • Helps customers find you correctly
  • Maintains your online reputation
  • Keeps your business looking professional

Update paid search campaigns

Update Your Paid Search Campaigns

Even if you are running a campaign to drive mobile phone users directly to your new location, you’ll want to ensure that the movement itself is updated with the correct address. It can be done by modifying the URL of each ad group within an AdWords account.

Try To Keep Your Phone Number

If possible, try not to change or disconnect any services explicitly related to your business’s telephone number because this will likely result in having it severed for good if they cannot update their records accordingly.

Keeping your phone number is vital because customers may still try to reach you at the old number and because it can help with your SEO efforts.

 

Inform Government Agencies and Community Partners & Friends About Moving

You should also reach out to local governing bodies and other companies who may have some relationship with yours, informing them of your new address. Additionally, don’t forget to tell all of your friends and followers on social media about your move.

Conclusion

Making the necessary updates when moving your business location is key to a smooth transition. By taking care of everything from updating addresses on marketing materials to reaching out to community partners, you’ll be well on your way to having a successful relocation.

 

Tips For Marketing Your Brand & Finding Success In Business

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It doesn’t matter if you’re a fashion brand or any other type of company that’s trying to sell a product or service. You’ll want to work on creating a strong and notable brand that people recognise and want to make purchases from.

You’ll need a marketing strategy and way to reach your customers and get your message across clearly and concisely. There are some tips for marketing your brand that will help ensure you find success in business and are around for the long haul.

Establish Your Goals

Establish your overarching goals as you work on designing and executing a marketing strategy. You need goals that are measurable and achievable. It may help to invest in OKR coaching for your team so you can properly monitor your progress and successfully achieve your goals. It’s an excellent opportunity to turn your good ideas into reality. For instance, maybe it’s that you want to increase conversion rates or gain more loyal customers and retain them for a longer period. It’ll not only allow you to measure how you’re doing but also set you up to create a strong brand.

Decide on the Benefits Your Brand Offers

Another tip for marketing your brand and finding success in business is to decide on the benefits your brand offers. Figure out all the reasons why someone should choose you over the competition to help drum up interest in your business. There are likely several key qualities and benefits of your brand and working with you so you need to make sure these are communicated to the right people. Your goal is to differentiate your business in as many ways as you can so that there’s a clear reason why consumers should choose to buy from you. Decide how you’re adding value to the equation and then come up with proper messaging that gets this information across to others.  

Define Your Target Audience

You should know exactly who your customers are and your target audience. You don’t want to play guessing games, make assumptions, or market to too broad of a category. Your target market must find your brand appealing and have the desire to want to check out your products or services. Perform extensive customer research so you know their needs and what they want from your business. One idea is to create buyer personas so you get to know their perspective and purchasing habits better. This will help you formulate your messaging and make sure you’re in the right places at the right time as you try to get the word out about your brand and products.

Understand Your Competitors

It might also be useful to research competitor brands within your industry and get to know them better. Figure out what they offer that’s so appealing and the reasons why consumers choose to work with them. Instead of copying what they’re doing, you can use what’s working for them to inspire you to make impactful and positive changes at your company. You can also find out where they’re missing the mark and failing to deliver so that you can step in and fill this gap. If you know what they’re up to and doing then you can work to stand apart from them for all the right reasons.

Offer A Consistent & Rewarding Brand Experience

Be and stay true to your brand by offering a consistent and rewarding brand experience. Market your brand and find success in business by giving your customers what they want and wowing them every chance you get. Consistency and not veering too far off from what you stand for is a key component to finding success with your brand. For example, you need to work on having a consistent brand voice across all channels so that you stay true to the brand you’ve worked so hard to cultivate. You can make sure everyone is on the same page and doing their part by creating and distributing brand guidelines at your business.

Have A Strong Online Presence

If you’re going to market your brand successfully and thrive in your industry then you must have a strong online presence. Work on improving your site’s visibility in search results and make sure that you’re showing up as the answer to their problems or questions. Users tend not to click through past the first page so the higher up you are in the rankings the better. You should have an attractive logo and tagline you can use in your materials and online and then use it repeatedly so that consumers become familiar with it. Make sure that your website is user-friendly and easy to use so that when potential customers do land on it they stay awhile and click around. Boost traffic to your site by using keywords in your blog articles and increasing the site speed.  

Deliver on Your Promise

You can build a stronger brand and find business success by ensuring your customers find you trustworthy and reliable. Focus on always delivering on your promise and going above and beyond whenever possible. It never hurts to exceed your customer’s expectations and truly impress them. At the very minimum, you should stay true to your word and not make promises you can’t keep. Always be forthcoming with updates and information about their orders and make sure they’re aware of any delays. Be responsive when your customers contact you and solve their problems quickly and efficiently so that they’re happy with the level of service you provide.

Conclusion

These tips for marketing your brand will help lead you down the right path to finding long-term success at your business. There’s no telling how far you can go or how much you’ll achieve when you focus on the right elements and commit to building a strong and consistent brand. Build a book of loyal customers over the years and you’ll find that people stick by you even through the ups and downs. You can effectively impact how people view your business by putting your brand out there and integrating it into all you do. Be willing to give these tips a try and then measure your results so you can see what’s working. 

 

5 Important Checks When Recruiting Staff

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Before hiring an employee, it’s worth carrying out a few pre employment checks. Such checks can help to provide evidence that a candidate is right for the role and that they’re not hiding any information from you. Below are 5 of the most important checks to consider when recruiting staff. 

Proof of citizenship/visa

It’s important that a candidate has legal documentation to prove that they can work in your country. If a candidate doesn’t have citizenship or a working visa and they are caught working for your company, the two of you could get into a lot of trouble. Ask all applicants to bring a passport/ visa documentation to the interview so that you can check it. You can also check a job applicant’s right to work online.

A criminal background check

You should check whether employees have a criminal background before hiring them. You can do this by applying for a DBS (Disclosure and Barring Service) check. If a candidate has a criminal record, it is up to whether you hire them. Certain offences may be forgivable. Others may be less so – especially in certain roles (in jobs that involve working with kids, most employers take a zero tolerance approach to any criminal record).

Health screening

Health conditions may prevent some candidates from being able to carry out certain roles. A pre employment medical check can be worth carrying out to make sure that an applicant is fit to carry out the role. You don’t want to hire someone to take on a physically exertive role if they have major respiratory issues or a heart condition as they could end up killing themselves on the job. Make sure they have no health conditions that put them at high risk of an injury (this isn’t an excuse to discriminate against all health conditions – be realistic about the risk). 

Past employer references

References from past employers can be valuable. If a candidate claims to have experience working for a certain company, a reference can serve as proof to this claim. It can also show that the candidate left the company on good terms enough to receive a recommendation from the employer. A reference doesn’t have to just be from an employer – it could be from a high-ranking colleague or even a past client. Just make sure that it’s from someone credible.

Online behaviour

Many employers now like to research candidates online to determine just what type of person they are. There are a few red flags that are worth looking out for. Firstly, you should take great caution if an applicant seems to have no online presence at all – it could be a sign that they’re hiding their true identity. If the applicant has social media accounts, you should consider what type of content they’re posting here. Obviously, you don’t want to hire someone who is regularly going on racist rants or bad mouthing past employers. Ideally, there should be a semi-professional tone to their social media accounts and they should come across amicable. A strong social media following is a plus as it could show they’re an influencer.

 

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