Turning Your Love of Beauty Into a Business: 4 Parts To Ponder

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If you’ve spent so much time turning your spare room into a home office, you might have thought about how you can capitalise on this. If you have a love for all things beauty and fashion, and you’ve grown frustrated with your current job, or you are worried that the economy is going to result in redundancy for you, you may want to start thinking about what it takes to turn your love of beauty into a business. Also, if you don’t enjoy your job, now is the time to take control of your life. What does it take?

Look at Transferable Skills

Many people look at starting all over again as an opportunity to retrain. While in beauty, you can partake in aesthetics training and get relevant qualifications, you should not underestimate your transferable skills. If you are particularly good at doing your own makeup, is this something that you can transfer into another business venture? Some people need professional makeup artists, such as models or musicians, and when you start to gather some specific looks and styles, this is the best way to bring a portfolio together. It is so important to look at the transferable skills you already have, not just in terms of your love beauty, but also your skills learnt in other areas. 

Start Small, but Manageable

The important thing to remember when you are turning your love of beauty into a business is that you can overreach. It is important to learn that building up the business is about acquiring knowledge in a certain area, while also making sure that you are able to scale up the business in a manageable fashion. This is why it’s a good idea to start your business venture by doing something little, for example, a blog that incorporates affiliate marketing. When we start small, we have complete control over our product, and this is where we learn the most important lessons in running businesses. Because a business is not just about the product or the promotion, but it’s about the customer service. When we start to think about what customers need, we can have a solid grip on what our business should be, what it offers, and how we can promote ourselves.

It’s Who You Know!

Turning your love of beauty into a business is about making sure that you have the right clientele. You can be in a chicken and egg situation: making sure that you know that you’ve got the right customers or being 100% sure of your own image, but you need to be both. When it comes to bolstering your business, one of the most important ways to get yourself out there is to network. In terms of fashion and beauty, there are so many fashion and beauty bloggers out there, but also realising that you can network online, as well as in the real world. It is vital to learn how to network effectively, such as by demonstrating soft skills, but also not being pushy.

When people go to networking events, the truth of the matter is that everybody has a product to push, but this means you’ve got to come across as approachable without being pushy. Focus on building friendships first, and this works to help you find the people that will want to work with you but also it will help you find the people that you actually want to work with. Sometimes, we can scramble for customers and clients, but sometimes if they don’t align with our way of thinking, this can cause more problems than it’s worth.

Do Not Stand in the Way of Yourself

Running any form of business can be about finding the right time to make the leap from normal working life to unknown territory. It is usually ourselves that will stop us from taking a leap of faith. This usually involves doubt or some form of anxiety. And it’s a lot better to keep things as they are but we will never know what we can achieve if we do not make the leap. When the chance comes, we have to take it. And when it comes to doing something that you love and you have a passion for, you have to remember that you are the biggest obstacle. 

Sometimes we think that we’ve got to do sufficient preparation to take the leap, when we have a passion for something, turning this love of beauty and fashion into a business immediately translates to enthusiasm. Sometimes people picture themselves having more freedom, being more creative, and it’s important to pay the bills but it is just as important to turn something you love into a livelihood.

 

 

 

The Dos and Don’ts of Investing In Branded Merchandise For Your Business

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When you run a small or medium sized business, you’ll do anything to spread the word about your company. As we all know, competing with bigger businesses in terms of visibility is basically impossible; Amazon, Nike, McDonalds, Starbucks – these huge corporates are everywhere. 

One strategy many people turn to to promote their company is branded clothing and other merchandise. Not only does branded clothing help to make money from your brand – that is, if you can flog it – but it will also help the overall branding and message of your company sink into people’s minds. There are, however, common mistakes that small business owners make that can be both expensive and detrimental to the brand overall.

In this article, you’ll discover some of the dos and don’ts of investing in branded merchandise. Let’s get started!

The Dos of Investing in Branded Merchandise

Here are some of the things you SHOULD do if you are having branded merchandise made for your business.

1. DO find a merchandising company that produces high quality products.

If you want to sell merchandise that goes with your brand, do it right. Your customers will expect your merchandise to be of the same standard of work you deliver from your own company – so if the merchandise is poor quality, they will associate this with your brand. Find a merchandising company that makes things that last, so when someone buys a branded shirt or mug from you, they can count on quality. 

2. DO organize a small merchandise release before investing huge amounts of money.

The thing about merchandise is that you never truly know how well it will sell. Your customers might absolutely love it, or they might be less interested than you expect! That’s why you should always do a small release before you drop a full line of merchandise. That way you can test the waters, and gauge interest before you invest further

The Don’ts of Investing in Branded Merchandise
1. DON’T tell other business owners what you’re doing.

Unfortunately, the business world is every man for himself. Although collaborations are more popular now than ever before, you should keep your cards close to your chest. That way you won’t wind up giving away the game or even potentially subjecting yourself to theft of intellectual property. Until the plans are finalised and all legal documents are signed, don’t tell other business owners what you’re up to.

2. DON’T use companies with unethical practices.

Your merchandise will be an extension of the values you hold dear as a company. If you use a merchandising company that creates their products using unfair labour conditions or pay, your customers can use this as a reason not to shop with you in the future. Make sure the merchandising business you use is legitimate.

Final Thoughts

Selling branded merchandise is a great idea to spread the word about who you are as a business. Make sure you follow these tips so you get it right first time around, and avoid making expensive mistakes.

 

Innovative Ways To Drum Up Interest In Your Business

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To attract customers and generate sales, you have to be able to connect with clients and spread the word about your brand and the products and services you offer. If you’re looking to boost sales and expand your client base, this guide contains tips and tricks to help you drum up interest in your business.

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Social media giveaways and competitions

Social media started life as a means of keeping in touch with friends and family but it has evolved into a much more diverse platform. Businesses have an incredible opportunity to engage with customers and strengthen ties and reach huge numbers of new clients. Giveaways and competitions are a brilliant way to turn heads, encourage people to follow your account and create interest in your products and services. To capitalise on the potential to build your following, make sure you issue clear instructions to your followers and ensure that they share the post to enter the competition. Ideally, you want to trigger a domino effect, with followers sharing your post with their friends and followers and so on. 

Before you stage a competition, make sure you have products and prizes available and set out terms and conditions. Set a deadline for entries, communicate clearly with your followers and respond to questions and queries promptly. When you make the draw, share news on your account and consider featuring the winner in a follow-up post. 

Running competitions and giveaways can boost follower numbers significantly. If you have a raft of new followers online, take advantage of the chance to engage with a captive audience and take steps to maximise the chances of securing sales. You could send out offer codes or promote new items straight after the competition closes, for example. 

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Themed offers

Seasonal businesses thrive during peak periods but almost all companies can benefit from themed offers and discounts. From Christmas promotions and Easter giveaways to Valentine’s Day discounts and products designed to celebrate quirky, unique events for Chocolate Day or friends or sibling day celebrations, there are opportunities to encourage customers to make purchases. Use your social media profiles and accounts to share news of offers or new products and make sure your website links and content are visible online. If people search for Christmas gifts or ideas to celebrate a national holiday, for example, you want to ensure that your company attracts attention. 

It is beneficial to invest in SEO (search engine optimisation) even if you don’t sell online. Your website can act as a shop window or a base for finding information and contact details. If you have a local store, for example, local SEO can help you attract new customers and reach a wider audience. It’s also an excellent idea to use email communications and flyers to alert customers to upcoming product launches and seasonal offers. It’s worth noting that many people like to start shopping for special occasions in advance. For Christmas, for example, it’s an excellent idea to start building anticipation and encouraging people to follow you online and check your website during the autumn months. 

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Influencer marketing

Influencer marketing has become increasingly commonplace in recent years. This method of marketing involves using influencers, people who have a large following on social media, to promote products and services. Statistics suggest that 70% of teens trust social media influencers more than celebrities and almost 50% of social media users depend on recommendations from influencers to make purchasing decisions. 

If you are thinking about utilising influencer marketing to boost sales for your brand, it’s essential to choose the right influencer. Look for influencers who have a large following that matches your target customer and individuals who cover areas and promote products that are relevant to your brand. If you sell clothing aimed at young adults, for example, you want to work with an influencer who has a large following within this demographic and regularly posts about fashion. 

It is worth noting that it can also be beneficial to utilise real-life customers in your social media and online advertising campaigns. Many consumers value authenticity, and you may find that a post that features somebody who has actually bought the product is more impactful than an influencer or a celebrity holding or wearing a product for a photoshoot. 

Hosting events

Business events, such as product launches, can help to attract customers and create a buzz around your brand among buyers and retailers. If you plan to stage an event, think carefully about the guest list and try to make the event memorable. Choose a venue that will stand out, make your presentation engaging and interactive, offer samples or the opportunity to try products and showcase your passion. Take the opportunity to speak to people, ask for their contact details and follow up leads after the event. If you have a limited capacity, live stream the event on social media and send guests and those watching at home photographs, details of the presentation and information about getting in touch and placing an order. 

It is also beneficial to think about attending events, including trade shows and networking events, to build your contact list, introduce your brand to prospective buyers and customers and boost sales. If you choose the right show, you will have a captive audience ready and waiting to see what you’re selling. If you run a business that produces toys or accessories for pets, for example, setting up a stall at a dog show or an event for animal lovers will enable you to generate high-quality leads. 

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Search engine optimisation

Search engine optimisation (SEO) is a digital marketing technique, which uses the power and reach of search engines to create leads. Over 75% of people don’t get to page 2 of the search results so it’s critical to try and achieve the best possible position on page 1. Google processes more than 60,000 searches per second. If your website is not appearing in the results when users perform a search relevant to your products and services, you could be missing out on sales. If you’re not experienced in marketing, or you don’t have marketing professionals on your team, it’s worth exploring outsourcing. Outsourcing digital marketing will enable you to access expertise and work with an experienced agency to come up with targeted, tailored strategies to improve your search ranking and attract more attention. 

Driving traffic is one part of the challenge when it comes to increasing sales. If your SEO campaigns are working, and you’re getting more visitors, it’s essential to make sure that your website doesn’t let you down. Analyse data, test landing pages, vary the content you produce and share and make sure each page is interesting, useful and visually appealing. Including photographs, images and video clips is a brilliant way to capture attention. It’s also essential to provide simple, quick options for web users to access information, snap up deals or place an order. One of the most common reasons people abandon their baskets is a lack of information. Including an FAQ section and providing live chat support can make a positive difference to customer experience and lead conversion rates

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Sending out samples and offering trials

Many customers like to try before they buy. More and more businesses are offering free samples and trials to encourage prospective clients and shoppers to try their products and sign up for subscriptions or memberships. From online courses and subscriptions for foodies to new beauty products or soft drinks, you can get people interested in your brand by handing out freebies or joining forces with other businesses to promote new products. Some retailers, for example, will send you a free sample in the post when you place an order. Trials and testers can help you demonstrate the quality of your products and services, give you a competitive advantage and enhance customer confidence. If a buyer loves the product, they may buy it again and they’ll also recommend it to their friends, families and social media followers. 

Encouraging customers to leave reviews

More than 90% of consumers read reviews before buying or contacting a business. Online reviews have never been more influential. If you’re looking to expand your client base and increase sales, it’s incredibly beneficial to encourage clients and shoppers to leave reviews and feedback and to pass on recommendations to people they know. If you don’t have many reviews online, contact customers and ask them to provide feedback and offer incentives. It’s also an excellent idea to feature testimonials and verified reviews on your website and to share comments on your social media profiles and feeds. 

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If you’re on a mission to boost sales, you’re eager to promote a new product, or you’re looking for new customers, it’s vital to spread the word. Connect with customers online, use digital marketing methods to create a buzz around your brand, drive traffic to your website and grow your following and consider planning a launch event. Display your products at trade shows and events and exhibitions, send out free samples and offer introductory trials and encourage customers to leave reviews. If social media is your primary focus, use giveaways and competitions to increase follower numbers and think about working with influencers to shine a spotlight on your products and services and encourage more people to follow you and make a purchase. 

 

 

 

 

 

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