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6 Ways to Build Brand Awareness for Your Small Business

Have you ever thought of ways to build brand awareness for your small business? Regardless of whether you own a brick and mortar business or an online based business, you need to promote your brand.

When your target audience recognizes your brand and acknowledges your brand as the go to for their specific need then you have been able to create brand awareness.  Brand awareness is what will make your business name stand out from the rest.

If you’ve been struggling to get your brand recognized by your target audience, you will find these 6 ways to build your brand awareness tips useful.

 

Build brand awareness with a unique personality

This to me is the first thing that you need to get straight. Most small business owners think that if they “copy” their competitors they will be able to leverage on the existing market. The truth is that people get tired of seeing the same thing over and over.

What will make your business stand out is when you do something unique and when you have a distinct personality that people can relate with. Decide on how you want your target audience to remember you. Once you’re clear on this, all the activities that you do to channel your brand awareness will be very powerful.

 

Put your story out there

Sharing your story and brand message is an effective way to put your brand out there. People relate with stories easily and at an emotional level. The aim behind sharing your story is to create a connection with your target audience.

You can tell the story about how you started your business or your client experiences. The best place to share your story is on social media or to guest post in industry related blogs.

 

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You can also put your name and your story out there by taking it everywhere you go. A good way to do this is to have your brand name/message printed on T-shirts. The great thing about this strategy is that there are now companies like Printsome, who offer quality bulk T-shirt printing services. This is fab way to raise brand awareness.

 

Set up a referral programme

Referral programme is an effective way to use word-of-mouth to spread the awareness of your brand. It works by creating an incentive for your clients for referring your product or service to their friends. When their friends/readers pay for the product or service you offer, they are immediately given a gift which may be in form of a discount.

 

Engaging in local partnership

Partnering with a parallel or complimentary local business is another good way to increase your brand awareness. You can leverage on the existing brand awareness of a local business to build your own brand awareness. Find out how your product can be used as a way to compliment another local business. For example, if all you sell is lipstick you can partner with a local business that specializes in selling eyeliners to create a combined package that people can buy.

 

Influencer marketing

Influencers with a large and engaged follower base can help increase your brand awareness. You can reach out to influencers to help you put in a good word for your business and the products or services that you offer.

When it comes to making use of influencers, make sure that they have good engagement rate and that they are targeting almost the same audience you are appealing to. I offer blogger outreach services alongside blogging, so do check out my portfolio page for more information.

 

Invest in ads

To get the word out quickly, investing in ads is the best option. With a little investment you can have your brand name out there. You need to make sure that the copy on the ad is compelling enough to get your target audience’s attention.

Facebook ads are quite effective as almost everyone is on Facebook. The Facebook ad targeting is so sophisticated that you can easily laser in to your ideal clients. I would be writing a post on my experience with Facebook ads in a few weeks, so do watch this space.

 

How do you build brand awareness for your business?

 

*Collaborative post.

 

 

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How to Save Money as a Freelancer/Self-Employed

How to save money as a freelancer/self-employed is 1 question asked by many. The uncertainty in the freelance/self-employed world makes it even more difficult to even think of saving or pension, and this is the main reason why we must grow our savings – because of the uncertainty.

There is a lot of potential in the freelance business. You can get a good income working from home and doing what you love. The main problem is that some freelancers fail to grow their savings and instead spend more money than they earn. If you are self-employed and have caught yourself overspending without keeping anything on the side, then don’t worry you can start to make amends.

Saving is a habit that you can cultivate. If you’re committed, consistent and dedicated, you will be very surprised with what you can save in a year.

 

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Saving doesn’t have to be difficult. It doesn’t have to be something that you exert a lot of strain on. It’s something that you can achieve and it is so much easier than it looks or what other people make it to be.

Here are some tips on how you can get started in your journey to saving money as a freelancer/self-employed.

 

Start with saving smaller sums of money

Some people find saving a drag because they feel that a lot of money is leaving the sphere of how much money they can spend during the month. The truth is that the idea behind saving is not exactly about how much to keep aside, it’s about keeping something aside.

The best way to deal with this is to start off small and grow into larger sums as time goes by. For example, instead of fixing a particular sum like £200 a month, you can start with a smaller sum like £2 a day. This makes saving less burdensome and then when you’re comfortable with going a little higher you can raise the amount you want to save.

 

Get help from automatic money-saving apps

I love how technology helps save money. There are a lot of nifty apps out there that automatically withdraw money from your bank account and save it in another account where you can have access to it in the future.

With such apps you don’t have to worry about missing the days you set aside to save money. It’s pretty convenient and always on time. I use one with my bank and it has been very helpful.

 

Set a challenge for yourself to save money

Saving money can be fun when you treat it in a creative way. Challenge yourself to save on incremental basis. For example, challenge yourself to save something within 7 days no matter how little. Once you are able to complete the first week, challenge yourself to do the same the next week and then the next until you are able to complete a full month. This will keep you in the frame of mind of saving. So instead of just jumping into making savings, you are growing into it until it becomes a lasting habit.

 

Are you a freelancer or as a self employed person? How do you stay on top of your savings? Please share your tips in the comments section below.

 

Thanks for reading. Have a lovely weekend.

Why you should write a book

This why you should write a book post is like a follow-up post to the 5 lessons I learned from writing a book post. There are so many people out there who want to write a book some day. Sadly very few follow through with their aspirations to have their book published. The main reason why not many people meet their dream of writing a book is because they get overwhelmed by the thought of it.

I felt this way when I started writing my first book. But my motives were simple: I wanted to write a book that will help people. Making money from book sales was never the primary goal. I just wanted to help and impact people. I also wanted the credibility I knew the book would give me, so I went for it, and How to Cash In as a Blogger was born.

 

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But as good as my intentions were there were moments when I got frustrated along the way. Thankfully these moments didn’t stop me. I kept writing my book.  Little did I know that my perseverance will open doors to opportunities for me in the future. So, if you are thinking of writing a book or if you started and gave up along the way, here are some reasons why you should keep going and write a book.

 

It will increase your business and personal credibility

When you write and publish your book, it gives you a lot of credibility as an expert in your niche. It is well-known that writing a book takes a lot of time and work. People also believe that only those who know a lot about their niche are the only ones who are able to write books. This makes people trust you and your business even if they haven’t read your book before.

 

Writing a book elevates you to expert status

While I was writing my book, I was writing a lot about my experiences on the topic. Writing my book gave me the opportunity to share my knowledge with others.

There is this belief that authors are experts as it is only those who know their craft that are able to pass down knowledge and expertise. This is really good as it increases the trust people have in you. People will start looking out for you as someone who knows a lot in your field.

 

Brings you consulting opportunities

Since being an author requires you to share your knowledge and expertise by writing your book, more people tend to reach out to you for consultation. Your book let’s people know that you are a go-to resource. This makes them see you as someone who is in a better position to advice them anytime they are faced with a problem that is within your niche.

 

Creates opportunities for speaking engagements

Writing a book could create opportunities for speaking engagements, if you are interested in that sort of attention. Your new status as an authority figure can bring you the attention you need to land speaking gigs.

 

Helps you sell your other products and services

A good number of people say that selling books is not a profitable venture. The truth is that the real value is not really in how many books you sell, but in how your book markets your other products and services. Those who read your book get to know what business you’re into and consequently would be more willing to buy from you. Your book acts as an avenue to showcase your other work and draw in patronage.

 

These are just a few reasons why you should write a book. Have you written a book? If yes, please share the title in the comments section.

 

 

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