Why Blogging is Important for Business

Having a blog on your website as a business owner is essential in the current times we are in. Gone are the days of doing everything offline. It is important to have a blog for your business regardless of the type of business you have. Blogging is a critical element to any business and if you want to keep up with the times we are in, you need an online presence for your business.

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Here are some of the reasons why blogging is super important for any business:

Blogs allow you attract new customers

Blogs are excellent marketing tools you can use to attract new customers to your business. If done properly using SEO techniques, you can quickly grow your business just by blogging. It amazes me how many business owners overlook this fab marketing tip. Having a business website without a blog is a poor marketing technique. Blogs allows businesses gain visibility online which usually leads to more customers.

Blogs help you keep your customers engaged

As a business owner, you want your customers to remember the products/services you offer. There’s competition everywhere and you need to ensure your business stands out from the rest. You can easily do this with a well optimised blog. Keeping your customers engaged can be done through sharing content that relates to the industry you are in and the products/services you offer.

You can share useful content

Having a blog allows you share useful content that would increase your visibility on search engines and benefit your readers/followers. There is always new information to share in any niche/industry, which means a blog can never run out of useful content to share.

Make money from your blog

Your blog can also generate separate income for you outside of your regular businesss. The more you share quality posts, the more your blog would grow, and that means more money for your business.

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The benefits of having a blog as a busines owner are endless. It is super important to have a blog alongside your business website. Having said that, I know it can be tricky to run a successful blog alongside your business when writing is not your thing. This is where the copywriters like myself come in. All you need to do is to hire a freelance copywriter and let them handle the blogging side of things while you focus on the business. Do get in touch if you need a professional copywriter. You can grab my contact details here.

 

4 Ways To Get The Word Out About Your New Product

*Collaborative post.

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It’s exciting when it’s time to finally roll out and release a new product at your company. However, it can also be a tough job and might make you a bit nervous to do if there’s a lot of pressure to have your launch be a success.

It’s important that you focus on marketing and advertising so that you are able to get your product in front of the right people at the right time. The following are four ways to get the word out about your new product so that consumers know about it and want to own it.

1. Network Online & Offline

One way to get the word out about your new product is to network both online and offline. Attend or sponsor local events, speak at conferences, and update your online profiles. Come up with an elevator speech to carefully and concisely share about the item you’re selling and focus on delivering a consistent and informative message in each interaction. Use a mix of channels such as in-person conversations as well as social media and your business blog to spread the news.

2. Host Sneak Peek & Hands-on Events

Get the word out about your new product by hosting a sneak peek event for a select group of people. You can’t forget about the in-store experience and what this can bring to you ensuring people know about what you’re selling. Consider working with a sampling agency that can help you out in this area and make certain that you can achieve an impressive ROI and build trust with consumers as well as get them to convert into paying and loyal customers. Get your product in the hands of consumers so they start doing the talking for you.

3. Send A Newsletter

Email marketing is yet another option and channel to consider when you want to get the word out about your new product. Build your email list and send out an update through a newsletter to your past, present, and potential customers to let them know what you’re up to and the reasons to check out what you’re selling now. Make sure you include a catchy header and subject line and that you list out the most important points such as the benefits of the product and why they should consider looking into your new product further. Plan your email accordingly because you don’t want to overstuff their inboxes or have them miss out on this announcement.

4. Update Your Website

Not only build a website for your business but then use your site to your advantage. Get the word out about your new product by placing more information online. Focus on applying SEO best practices and make it easy for users to purchase the product if they’re interested in doing so. Updating your website is an opportunity to appear higher in search results, explain more about your release, and share pricing details and feedback from other customers. It’s also a good idea to publish an update about your new product through your blog for those who like to keep up to speed with your company’s latest innovations and product releases. 

 





Five Accounting Packages for Small Businesses

As a business owner, I am always looking for new and effective ways to run my business better. It takes a lot to be a successful business owner. I have been a business owner in the UK for about 10 years now and it is still a learning process. Prior to running my business here, I had a retail business in Africa and I know that as a business owner you have to wear many hats and be a Jack of all Trades just to get things done properly. Accounting packages are some of the things you have to pay close attention to as they offer small and scalable business solutions which can help your small business grow massively. However, there are loads of accounting software for small businesses to choose from, and this can be daunting for new business owners.

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If you are after accounting packages for small businesses, you are reading the right post, here are the best accounting packages for small businesses:

Five Accounting Packages for Small Businesses

XERO

This accounting package is great for business reporting. It is very user-friendly with a bright customisable online dashboard and simple design. If you are a visual person like me, you would love XERO because it gives you a bright overview of your books, comes with various add-ons to make your business reporting a lot easier and quicker, and is quite affordable with a Starter plan at £12 per month.

QuickBooks

This is another popular accounting package with over 4 million businesses all over the world. If you are a business owner, it is likely you have already heard of or used QuickBooks, and it is easy to see how QuickBooks are so popular. The accounting software has loads of features to help self-employed people and businesses. Their packages are quite affordable with prices starting from as little as £8 a month for self-employed people, and £12 for a single-user business owner.

SAGE

This accounting software has amazing customer service with 24/7 support. If you think you would need more help setting up your software, SAGE is the one you need. Their most basic plan starts from £12 per month and goes up to £30 a month for bigger businesses. You can also add £7 a month for payroll.

FreeAgent

FreeAgent is a great accounting software for small businesses because it provides flexibility. It removes limits on projects, clients, features, and users. Also, it has award-winning customer service. The prices start from £19 per month for sole traders and go up to £24 per month for limited companies.

FreshBooks

If you are after the easiest software to use, FreshBooks is the one you need. It is a great accounting packaging for small businesses and it is super easy to use. You won’t even need a dummy’s guide to create invoices or enter payments on this accounting software. Plus, it is also affordable with prices starting from £11 a month for a Lite plan, which is pretty much a basic plan, and £30 per month for the Premium plan.

All prices quoted are correct at the time of writing and are excluding VAT.

Have you used any of these accounting packages? Please share your experiences in the comments section.

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