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What is Blogger Outreach

I feel so attached to my readers. Which is why I have made it a priority to make sure that I deliver value every time I publish a post. Of course, I did other things like consistently promoting my blog, connecting with other bloggers and openly letting those I meet know that I own a blog. Just like me, other bloggers have been able to build their reader-base to hundreds and thousands. Their readers are so dedicated that they read every post published. This is what makes them an influencer and where blogger outreach comes in.

 

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What is Blogger Outreach?

Companies have caught on to the amazing potential bloggers have as influencers. So, they came up with the idea of leveraging on bloggers’ influencer status to promote their products and services. This whole process is called blogger outreach.

Blogger outreach is a branch of influencer marketing. This branch of influencer marketing is where businesses or reach out to bloggers with a fairly to promote their products or services. Although there are some controversies with this kind of marketing tactic, this is by far one of the most effective ways to put the word out there today.

 

How does Blogger Outreach work?

Let’s assume that you are somewhat of an influencer. You have a very good reader-base and you write about fashion and beauty. A makeup brand approaches you with their new makeup line and sends you a set of matte lipsticks. You try out the lipsticks, love them and tell your readers about them in an article reviewing that makeup company’s new line of matte lipsticks. You could also promote the products on social media. Your article and social media promotion will give that makeup company the needed exposure to boost their sales.

 

Who pitches first?

Usually in blogger outreach, the company is the one who does the reaching out. But confident bloggers with a decent following can also approach the companies.

 

How to get visible as a blogger

One way to get started is to think of all the products and services you paid for and write a review on those products and services. That is how I started and I still feature many products and services I pay for.

When you do this, it lets people know that you’re open to collaborations and this may generate interest amongst the PRs. However, you need to be extremely cautious once you go down this route. As a blogger, integrity is gold! Never compromise integrity for anything! Honesty is always the best policy, and it’s all about giving value. Let value be your focus.

 

I offer blogger outreach services, so if you are a business in need of bloggers to promote your brand/campaign, do get in touch via email – fashionandstylepolice@gmail.com

 

 

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When and How to Sack a Difficult Client

As a freelancer you’ll come across clients of all shapes, sizes, attitudes and temperaments. And if you’re just starting off, more often than not you may come across problem clients. If you are a freelancer, and you have not experienced a difficult client before, then you are still testing the waters. You become a pro, once you have come across these clients and have handled the issues appropriately, so brace yourself for impact.

Many of us are pushed into the world of self-employment or additional income, because we need to run our own business, make our own money, and follow our own path. Well, part and parcel of being your boss is to know when and how to sack a difficult client, learn we must!

I always knew I was going to run my own business. I was not cut out for the regular 9 – 5, and I couldn’t find a job that I really liked. I started seriously toying with idea of going self-employed during my prenatal days. I was pregnant with twins, with no way to afford childcare, I knew I just had to stay at home for some years, because there was no way around it. Well no other way I was comfortable with, I should add. Which led me to this point. And now, I won’t have it any other way.

 

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Although it takes time before you start to get your foot in on the type of clients who are a perfect fit for you, even the best of us have moments when we have to face the problem client. Let me assure you that you don’t have to deal with the wrong clients all your life. You can learn how to identify who’s the right client for you and who you should stay away from.
In this article, I’ll let you in on my best tips on when you should let go of your client and how you can do that in a way that is painless keeping your freelance business intact.
When is the Right Time to Sack a Client?
Before you even start your freelance business, you should have a basic idea of the type of people you’d want to serve. Although your target audience will evolve and be streamlined as time goes by, your major focus must be on attracting such people to your business.
However, when you find yourself entertaining the wrong client, the best time to fire your client is the very minute you notice they were not your ideal client. For this you need to be extra vigilant and sensitive to the warning signs.
Never underestimate your intuition or gut feeling. When you feel that you and your client are not flowing on the same frequency, you need to step back. Likewise, when you notice an inadequate behavior from your client either during the briefing or at the preliminary stages you have to draw the line.

 

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How Should You Sack Your Client?
Sacking your client is a lot more than just giving them the boot. Here are some things you should note:
1. Don’t be evasive. Be direct and honest.
It’s only natural for you to want to avoid a client you don’t like working with or be evasive in your approach. That’s a wrong move.
You have to firmly stand your ground and face your client. Be honest with your reasons for not wanting to continue working for your client.
2. Be polite.
It’s important to make sure that as you’re telling your client your reasons for not working with him or her, you remain polite at all times. Settling your differences amicably will help in keeping your integrity intact. The worst thing you can ask for is someone who will give you a bad name. It pays to be polite.
3. Be helpful as you’re letting your client go.
This is a good way of sacking your client on a good note. After telling your client you don’t want to work for them anymore advise them on the possible steps they can take.
You can even recommend your client to someone who you think will be in a better position to offer their services to your client. This way you do not leave your client hanging. They will appreciate your help and you’ll make a positive impression of your business. This way you keep the doors always open for new prospects and referrals.
Sacking a client can be difficult, but it is something most freelancers have to do every now and again. It’s not healthy to have to deal with someone you don’t enjoy working with. You should focus your time and energy on serving people who resonate with you.
As a freelancer you are your own boss. You have control over who you want to work with. And so long as you are clear on who your audience is, you will continue to have the clients who are a perfect fit for you.

 

Have you ever sacked a client before? How did it go? Do you have to deal with difficult clients regularly?

 

*Collaborative post.

 

How to Promote your Ebook

Creating passive income streams is the most convenient way to make money online. The beauty about passive income is that you don’t have to spend time reproducing the same material over and over again. All you have to do is create the product once and make it available for your customers to buy it.

One of the most popular passive income streams is selling ebooks. And I have my very own ebook available on Amazon – How to Cash In as a Blogger.

 

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Ebooks make valuable resources that people can buy and make use of. And there are million of people reading ebooks these days. This makes it a very profitable venture. Just like every product, to make the most out of selling ebooks you need to market them. The more people know about your ebook, the more sales you’re likely to make. Here’s how you can market your ebook and increase your sales.

  1. Tell people in your email list about your ebook

If you’ve been building an email list, this is the time tell people about your ebook. Do a one month launch of your ebook. You can share snippets of your ebook to give your email subscribers a glimpse of the value they will receive if they buy it. You can also offer discounts to those who share your book with a friend to help encourage them to invite more people to buy your ebook.

If you don’t have an email list, create a freebie related to your ebook as a lead magnet to grow your email list. This will give you an avenue to get in touch with people who will be interested in buying your ebook.

  1. Guest post on blogs where your potential buyers hang out

Some blogs have thousands of readers who stop by their blog everyday. Take hold of the opportunity by writing a blog post related to your ebook. This is the technique probloggers use to market their ebooks.

For example, some probloggers share a portion enough to be a blog post as their guest post then mention in their bio that their ebook is up for sale.

The method works extremely well when you write a value packed guest post. The idea is to position yourself as an expert and encourage them to buy your ebook.

  1. Invest in Facebook ads

Facebook is a huge social media platform with millions of active users everyday. Facebook has a highly specialized way of targeting your audience. That’s what makes Facebook ads more effective than the other ad services. So investing in Facebook ads to market your ebook will be worth the investment.

If you want to market your ebook on Facebook with ads all you have to do is to set an advertising budget and clearly define your target audience’s interest. Knowing your ideal buyers (ideal readers) is the key to successfully target your ads to ensure you have a good reach.

  1. Reach out to established bloggers in your niche

If you want to market your ebook but don’t have your own email list or enough website traffic, reach out to established bloggers in your niche and tell them about your ebook. Let them know what it’s about and how it can help their audience.

You can offer those bloggers a commission for every book they help you sell. That makes it a win for them and a win for you.

 

I hope these tips come in handy for someone today. And while we are on the subject of ebooks, please download my blogger friend’s (Moji from Moj in Touch) new ebook – Use What You Have: How To Take Your Dreams From Potential To Fulfil Purpose. It is an amazing inspirational book I am currently reading on my Amazon Kindle, so go have a read.

 

 

 

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Do you have an ebook or do you plan to have one? How do you market yours or plan to market yours?

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