Tag Archives: Freelancing

6 Tips on How to Successfully Run an Online Business

August 23, 2023 By in Freelancing/Self-employed Tags: , , , , , , Leave a comment

Starting an online business is no small feat! Despite the e-commerce industry’s prominence and increasing profitability, 90% of online businesses fail within four months. 

Therefore, successfully running an online business requires more than just courage; having the right information before delving in is essential. That’s why we’ve prepared a list of six valuable tips to keep in mind when starting and running an online business. 

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  • Determine your product market fit

This is the stage at which you ask yourself important questions. Which product or service are you hoping to offer? Will it solve actual problems and meet the needs of potential clients? Who’s your target audience? It’s imperative to clarify these things before starting out. Even when you’ve already begun, these questions can help you refine your strategy.

  • Build a website

Just like a store or office makes it easy for customers to physically locate a business, think of a website as a place for internet users to find you without leaving the comfort of their homes. Creating a functional website with e-commerce websites like Shopify, Wix, or WooCommerce, while utilizing SEO to help customers find your site helps build your business credibility and reach. To reinforce the link between SEO and the sustainability of an online business, research shows that about 53.3% of site traffic comes from organic search results.

  • Harness the power of social media

Building an online presence that extends from a website to social media can be a goldmine in the era of profitable social commerce. Research has shown that about  57% of internet users discover new brands or products through social media. Beyond that, social media allows you to connect more easily with your target audience. Creating helpful and fun posts that resonate with people is a way to build a community around your business. This builds trust and ensures that people immediately think of your business when they want to solve a problem.

  • Email marketing

 Once you’ve established your business in people’s minds through a website and an active social media presence, now you have to keep your business in their minds. Email marketing is an easy way to do this. A solid email campaign involves consistently releasing newsletters, ads, and personalised reminders to customers to revisit your online store. 

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  • Financial management 

With all these online business strategies in place, there will naturally be an increase in your finances. So maintaining a good strategy for managing your finances is essential. Some important things to keep in mind are properly managing your books, separating personal funds from business income, developing a good invoicing system, making suitable investments and sticking to your budget.

  • Prioritizing customer satisfaction

Customers are the lifeblood of any business. Keeping them satisfied is instrumental to keeping your business thriving. Have a good customer care strategy in place to resolve complaints and offer assistance when needed. You could also create customer satisfaction feedback systems to get a sense of how well you’re doing in this area. Remember that the “customer is king.”

With these few tips in hand, you can be well on your way to establishing a successful online business that thrives.

 

How artificial intelligence can help business owners

March 23, 2021 By in Freelancing/Self-employed Tags: , , , , , , , , 2 Comments

*Collaborative post.

Artificial intelligence also known as machine intelligence or AI, is the future and it is here to stay. In other to stay competitive and manage your business effectively, small business owners will need to think of how best to implement artificial intelligence into their business. The 21st century has ushered new technologies the past would have dreamed of and it has also reintroduced old technologies and made them more effectively. All business owners should be interested in how artificial intelligence can help improve their businesses.

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How Artificial Intelligence can help business owners

Here a few ways artificial intelligence and machine learning can be used to help improve businesses –

Automating customer communications

Many businesses now use AI to automate a portion of their customer communications. This takes the pressure off the customer service agents and allows the AI handle some tasks. You would have likely come across a form of artificial intelligence customer service while dealing with companies online or over the phone. Many companies make use of this AI feature really well and it works. It saves money in the long run as well as time especially now with the current state of affairs. It is a lot easier to handle many enquiries online or over the phone without speaking with an actual human. This is so handy for non complicated customer enquiries and it improves the flexibility and responsiveness of a business.

Vision inspection systems

Another way AI can help businesses is with vision inspection systems. This is a handy tool to have especially when handling print and packaging. There is a range of machine vision systems that help businesses with quality control, sorting, guidance and inspection. This can help businesses protect their brand, increase quality and lower costs.

Automative inspection solutions

Artificial intelligence also provides automative inspection solutions through inspection machines and systems. This is so handy for the engineering, automotive, and associated industries. These machine learning solutions improve the quality of the production while reducing the fail rate and guaranteeing highly efficient production.

Automate the sales process

AI can help businesses with sales when infused into customer relationship management (CRM). Being able to automate the sales process to a certain extent takes the pressure off sales agents and allows them focus more on other sales tasks. Having an AI-infused CRM helps businesses maximise lead generation results which allows them to generate more leads and acquire useful marketing and sales insights.

Supports Human Resources tasks

Artificial intelligence can help businesses with Human Resources tasks by streamlining the hiring and onboarding process. AI can also help with acquiring feedback from new employees in other to improve the hiring process. This will help the business save time and money while focusing on more important tasks.

The benefits of artificial Intelligence for both product and service based businesses are too numerous to mention in one blog post. It is the way forward for businesses all over the world. AI saves time, money and protects the quality of your brand.

Do you run a business? Have you implemented AI into your day-to-day running of the business?

 

 

 

 

How To Make A Career On Social Media

January 22, 2021 By in Freelancing/Self-employed Tags: , , , , , 4 Comments

*Collaborative post.

Building yourself a career on social media is a challenge nowadays as so many of us are online, and so many have managed to create that same success you’re after. It takes a certain type of person, with the right personality, timing, and hard work behind it in order to truly get ‘social media famous’. With that being said, if you’re looking to make a career on social media, then here’s how.

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Find Your Niche

Firstly, you want to find your niche. What content or angle do you want to come from? Perhaps you’re a good dancer and therefore want to post just dance and dance-related content. Or you might like to do home interior shots of your property and post them on your social media channels. Whatever your talent is or wherever your passions lie, focus on these when it comes to your social media. It’s certainly important to find that sweet spot when it comes to building a career because if you’re not in love with what you’re posting, then it might not work as effectively as you’d hope.

It’s important that you post content that your followers are going to enjoy so getting it right earlier on in regards to what you like posting, is important.

Create Quality Content

Creating quality content is next up on the list and with this, you want to make sure that everything you post is going to be relevant to the theme of your social media. It needs to showcase what you promote or cover on your feeds, and that quality should remain as it is going forward. Posting poor quality content is only going to put people off your feeds and that results in a lack of engagement or following.

Seek inspiration from other content creators on where you might be going wrong.

Be Consistent

Consistency is key when it comes to social media. It’s important to remember that hundreds of thousands, if not millions of social media content goes out every minute of every day. That means you need to be active in your consistency of posting content. Whether you like to post daily or weekly or even multiple times a day is up to you but consistency is key. The more consistent you are, the better it’s going to be for growing your audience.

Get An Agent

And finally, if you’re looking for additional support in your career, then there’s always the option of getting an agent. Agencies like unrulyagency.com can be helpful in boosting your success and growth depending on what you have already in regards to stats. There are lots of agencies out there but remember, they will all likely take a cut for the work that you attain.

Making a career on social media isn’t easy but it’s still possible. Use these tips above to help make a career for yourself on any of the social media platforms that you want to grow on. For some, it can happen quickly, whilst others take a bit more time to bloom.

 

 

 

 

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