The earning potential of a freelancer or self employed is limitless, unlike being an employee. As a self employed person you determine how much you want to earn so long as you back it up with the work that will make that figure possible. In a 9 to 5 you’re only entitled to a fixed salary from month to month.
There are pros and cons for each career path, so it all depends on what matters to you. Working from home works for me and my family at the moment, and I don’t see that ever-changing. I enjoy my work and the flexibility it brings. Plus, I make more money every month than I did at my previous traditional 9 – 5 job.
Although being self employed is great, there are times when you face those dreaded quiet months where the inflow of projects or gigs is slow. This can pose a challenge in your life. However, if you’re prepared for those quiet months you’ll be unperturbed when those months knock at your door. Here are some quiet months survival methods for when you are struggling with new ideas to bring in money.
Survival Tip #1: Plan ahead
As much as planning for success is important, you should also factor in moments when things may not work according to plan. That’s where most self-employed miss it. They don’t expect that anything can go wrong, but that’s nearly impossible in real life.
Have a list of all the things you want to achieve next month and how you will make them happen. Now on another list write all the mishaps that could probably happen and how you would get over the problem.
This little exercise will give you a realistic perspective of your monthly goals as well as a road map out of possible things that may go wrong. The idea is not to focus on the negatives but rather help you make necessary improvements to smash your goals.
Survival Tip #2: Contact previous clients
Clients are the livewire of your business. So, if you’re having quiet months then you have a problem. The good news is that you don’t have to go very far before you can get clients.
One of the ways to get clients to patronize you is to reach out to your previous clients. Ask them if they have any projects you can help them with. Give them offers that will make them come back.
If they aren’t ready to hire you for the month, don’t stop there. Ask them if they know anyone who would need your service or product. You’d never know how many gigs can come out from just asking. Reach out to various corporations and see what happens.
Survival Tip #3: 10X your outreach
During those dry spells, you have to put yourself out there constantly and consistently so that more people can know about you and the products and services you offer. The more people know about what you do, the higher the chances that someone will buy from or hire you.
There are so many ways you can put yourself and your business out there. You can join meet-ups or other networking events and connect with people. Guest posting to showcase your expertise and attract your target audience is another great idea. You can help your target audience with problems or questions they have as a way to let people know what you can do. Pitch to companies or small businesses you can offer your services to.
Survival Tip #4: Promote on Social Media
Never estimate the power of social media. With the help of social media, you can be based in the UK, but still reach people as far as Detroit or from China. Ensure you always promote your business on social media. Make use of the social media platforms that work best for your kind of business and get the word out there.
These survival tips are tried and tested by me, and have worked beautifully for many years now.
How do you handle the quiet months in your business? Do you have any tried and tested tip to share with other self-employed persons? Please drop a comment in the comments box below.
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