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Running your blog as a business

Many people are gobsmacked when I tell them I earn a full-time living wage from Fashion and Style Police. It makes no sense to them how I can earn money writing on this blog. They wonder how it can be possible to earn anything tangible as a blogger working from home. Well, if you are one of these people struggling to understand how bloggers make money, then you are on the right blog. It is very possible to make good money from your blog. I know this because I am one of those bloggers fortunate enough to make money from blogging.

In other to make money as a blogger, you have to run your blog as a business. Running your blog as a business means you have to publish quality articles on the regular. It also means you have to charge the right prices when approached by brands and PRs. So how do you go about these? Let’s start with charging the right fees first.

 

Mind on the money

 

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Now this media kit above is an old kit but it still works. Every blogger should have a media kit that clearly outlines what services you offer and why brands should work with you. I have had a few brands ask for a media kit so it is quite handy to have. You could also include your rates on your media kit if you wish but I rather not as my fees vary from campaign to campaign.

So what should you be charging? That is a question only you can answer. No one else can tell you what to charge because our circumstances all vary. I always have a figure I want to earn every month in my head and that figure guides what I charge every brand. Also, I have a minimum fee in my head that I can’t go below. This helps me get rid of time wasters that want to pay me $20 for a job worth $200. Knowing what to charge happens once you know your worth. It takes time but if you have a business mindset, you would get there quicker than others.

 

Ignore your competition

I know this goes against everything we have been taught by the business gurus but trust me on this one. When it comes to blogging, variety is truly the spice of life. You don’t want to be like any other blogger but yourself if you intend to turn your blog into a business. You have to stand out from the rest of the crowd and you can only do so if you ignore your competition and focus on your focus.

Ignoring your competition means focusing on publishing quality content on your blog and social media platforms. It means following like minds and making friends with the bloggers you get on so you are not isolated. But it also means you don’t spend the whole day stalking your blogger role models on Instagram or Twitter, and trying to be them. It means not copying their fashion sense or writing style. It means being true to yourself. You can get inspiration from those in your niche you admire and stay in your lane at the same time!

 

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Focus on the content

Content is king, let no one deceive you. Everything else works on the back of good content. If your content is not up to scratch, your dreams of making money from your blog may never become a reality. What makes a content good? Good content to me informs, educates or entertains. It is written in good clear English, with a captivating writing tone. Good content has great photography and usually gets people talking.

 

Remember to register as self-employed with HMRC once you start making money from your blog. It is the law in the UK.

Thanks for reading and please drop any tips, suggestions or questions you may have in the comments section below.

Have a great week ahead.

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Why you need multiple streams of income

These days, I wear many hats. I am a writer, blogger and photographer. I write on Fashion and Style Police, collaborating with many brands on sponsored content. I also write for other websites as a ghost writer and I also handle blogger outreach for many clients. I have also recently added social media management to my portfolio which is forever growing. I now manage social media platforms for brands and I am seriously loving.Having multiple streams of income is the way to go, and I cashed in on that really early.

As soon as I decided to go self-employed, I knew I had to have multiple streams of income to keep afloat. Apart from all these jobs I do, I also have an eBay shop that does get really busy. Plus I wrote a book in 2016 that still brings in money. And I am not looking to take things easy anytime soon. I have a few more streams of income I am working on and plan to launch later this year so watch out for them.

 

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So why do you need multiple of streams of income? Here are a few reason why.

 

Cash Flow

Some streams of income can get really quiet at certain times in the year. Which is why it is very important to have multiple streams of income to keep your money coming in. Relying on just one stream of income as a self-employed/freelancer is very dangerous.

 

No Dull Moment

Everyday is different when you have multiple streams of income. I work with various brands everyday, doing different jobs and I love it that way. Variety is the spice of life!

 

Build Wealth Long Term

Building wealth long-term is possible when you have various sources of income. It is a smart to work and build wealth. Money worries keep many of us up all night. Paying up the endless bills every month with just 1 stream of income is almost impossible these days.

 

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An average millionaire has 7 streams of income. They are awake enough to understand the importance of diversifying and creating multiple streams of income. Earning money in different ways is the key to long-term wealth creation and financial freedom, which is the dream. Financial health is very important for our mental health, so it is essential we take control of it to live freely.

What are your thoughts on this? How many streams of income do you have? Please share your views in the comments section below.

Thanks for reading.

 

 

How to Survive the Quiet Months as a Self Employed

The earning potential of a freelancer or self employed is limitless, unlike being an employee. As a self employed person you determine how much you want to earn so long as you back it up with the work that will make that figure possible. In a 9 to 5 you’re only entitled to a fixed salary from month to month.

There are pros and cons for each career path, so it all depends on what matters to you. Working from home works for me and my family at the moment, and I don’t see that ever-changing. I enjoy my work and the flexibility it brings. Plus, I make more money every month than I did at my previous traditional 9 – 5 job.

 

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Although being self employed is great, there are times when you face those dreaded quiet months where the inflow of projects or gigs is slow. This can pose a challenge in your life. However, if you’re prepared for those quiet months you’ll be unperturbed when those months knock at your door. Here are some quiet months survival methods for when you are struggling with new ideas to bring in money.

 

Survival Tip #1: Plan ahead

As much as planning for success is important, you should also factor in moments when things may not work according to plan. That’s where most self-employed miss it. They don’t expect that anything can go wrong, but that’s nearly impossible in real life.

Have a list of all the things you want to achieve next month and how you will make them happen. Now on another list write all the mishaps that could probably happen and how you would get over the problem.

This little exercise will give you a realistic perspective of your monthly goals as well as a road map out of possible things that may go wrong. The idea is not to focus on the negatives but rather help you make necessary improvements to smash your goals.

 

Survival Tip #2: Contact previous clients

Clients are the livewire of your business. So, if you’re having quiet months then you have a problem. The good news is that you don’t have to go very far before you can get clients.

One of the ways to get clients to patronize you is to reach out to your previous clients. Ask them if they have any projects you can help them with. Give them offers that will make them come back.

If they aren’t ready to hire you for the month, don’t stop there. Ask them if they know anyone who would need your service or product. You’d never know how many gigs can come out from just asking. Reach out to various corporations and see what happens.

 

Survival Tip #3: 10X your outreach

During those dry spells, you have to put yourself out there constantly and consistently so that more people can know about you and the products and services you offer. The more people know about what you do, the higher the chances that someone will buy from or hire you.

There are so many ways you can put yourself and your business out there. You can join meet-ups or other networking events and connect with people. Guest posting to showcase your expertise and attract your target audience is another great idea. You can help your target audience with problems or questions they have as a way to let people know what you can do. Pitch to companies or small businesses you can offer your services to.

 

Survival Tip #4: Promote on Social Media

Never estimate the power of social media. With the help of social media, you can be based in the UK, but still reach people as far as Detroit or from China. Ensure you always promote your business on social media. Make use of the social media platforms that work best for your kind of business and get the word out there.

 

 

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These survival tips are tried and tested by me, and have worked beautifully for many years now.

How do you handle the quiet months in your business? Do you have any tried and tested tip to share with other self-employed persons? Please drop a comment in the comments box below.

If you enjoyed reading this post, remember to share it on your social media platforms.

 

*Collaborative post.

 

 

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