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How to be a Social Butterfly on Social Media

I am a Social Butterfly online but as boring as hell in real life!! My real life is made up of routines, sometimes very strict, to keep me sane and productive. But for me to make a name for myself and Fashion and Style Police, I needed to be very social online.

Social media is the shortest route to your target audience as almost everyone has a phone and most times they’re on social media.

 

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It’s one thing to be on social media, it’s another to use it effectively. Although social media brings people together, it’ll take some skill to form a close connection, because you don’t have the opportunity to speak to your audience face-to-face. Consequently, people find it easier to consume content instead of engaging.

For freelancers, this may pose as a problem. If you don’t engage with your audience, then no one will know about you. Engagement is where there results are.

The good news is that you can learn how to be more social on social media. It all starts with challenging yourself to take deliberate guided steps to being more social. Here are 4 challenges to help you get started today.

Challenge #1 – Be genuinely interested in individuals

This is the foundation of being social on social media because it creates a bond that will grow into a relationship.

Genuine interest sparks conversation which is continuous, fun and engaging. It inspires questions to ask and it will help you get to know the person you’re speaking with.

Action Step: When you login to any social media platform, be genuinely interested in your target audience. You can ask them how they’re doing and what they’ve been up to and build the conversation from there.

Challenge #2 – Comment more

Tapping on the little heart icon on Instagram or the thumbs up icon on Facebook is so much easier than thinking of something witty or interesting to say about the post. For those who comment, they could just drop one-word comments like “Yes”, “Good” or “Truth”. That’s not socializing, that is spamming!

Socializing requires you to create conversation. Type out what you like about the post. Get the conversation going with a question that will get a response and tell you more about the post.

Action Step: Every time you hit the like button, make the next action you take be a comment. With continuous practice commenting will be like second nature to you.

 

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Challenge #3 – Send a message

We get carried away with acquiring friends, followers and fans that we forget to speak to them.  How many friends/followers do you have? Compared to the number of people you speak to daily, I can guarantee that it’s nowhere near half the number of friends/followers you have.

Action Step: Send a private message to at least 3 people a day. Check on them and catch up on their lives.

Challenge #4 – Join discussions

Another way to get social, is to hop into conversations on social media like the ones on discussion threads. It makes your job easier as all you have to do is to participate in the conversation giving your contribution. Twitter is a great social media platform to practice this through Twitter chats. Facebook groups are also excellent.

Action Steps: Scout around for conversations on social media you can join in and make positive contribution to keep the conversation going.

 

Are you a social butterfly? Do you have any tips to share?

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Fast and Easy Ways to Set up Your Business Premises

Running your own business is great fun, but it can be exhausting. In the early days, it is best not to say no to work. You never know if that extra client you are squeezing in is going to turn out to be a loyal and long-term customer.

 

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You relish landmark moments like opening your first business premises, but to some extent, dread them too. Setting up a new office, salon, shop or workshop is a daunting, and potentially time-consuming task. But it is vital that you get it right. Fortunately, there are ways to simplify the task and get it done in hours rather than days.

Keep the decor simple

You really should give your business premises a fresh coat of paint. It does not take long and will make a huge difference to how good your workplace looks when potential clients visit.

To start with opting for plain walls with a few pieces of good quality artwork to brighten things up, and help you with your branding. HelloCanvas canvas prints are ideal for this. The entire ordering process takes minutes. Everything is done online, all you do is send them your high-quality photo, choose the size, finish and frame and pay. Within as little as a week you get your artwork delivered to your door.

Use your brand and logo in your business premises

If you are selling a product or service it is always worth having a logo made up. We are visual creatures, so remember images better than anything else. Therefore, using a logo, in your business premises, on your correspondence, website and social media accounts makes a lot of sense.

You can easily get your logo made up into a banner, wall sticker, large picture or window decal. This does not cost a lot of money and is a good way to make sure you incorporate it into your business premises.

You can find out more about branding and how to create one for your small business, by reading this article.

Rent your furniture and equipment

The next task is to furnish your business premises. In most cases, the simple approach is to rent the furniture and equipment that you need. There are plenty of companies that offer this service. Including specialist firms that rent out everything you need to set up a beauty parlour, hairdressers or another type of business. This is by far the simplest approach, but you need to be aware it can be an expensive way to do it. Therefore, you should cost it out first, and review the situation once you are sure your business is viable, and that you will be staying open in the long-term.

Rent a serviced business premises

If all of the above still looks like too much work it is worth exploring the option of renting out a serviced space. You can easily find serviced offices, where redecorating, and the basic equipment you need is included in the rental deal. For other business models like hairdressers this option is not so easy, but if you do your research you can often find that fully equipped premises are actually available to rent in your area.

 

Do you have any tips to share? Please sound off in the comments section below.

 

*Collaborative post.

When and How to Sack a Difficult Client

As a freelancer you’ll come across clients of all shapes, sizes, attitudes and temperaments. And if you’re just starting off, more often than not you may come across problem clients. If you are a freelancer, and you have not experienced a difficult client before, then you are still testing the waters. You become a pro, once you have come across these clients and have handled the issues appropriately, so brace yourself for impact.

Many of us are pushed into the world of self-employment or additional income, because we need to run our own business, make our own money, and follow our own path. Well, part and parcel of being your boss is to know when and how to sack a difficult client, learn we must!

I always knew I was going to run my own business. I was not cut out for the regular 9 – 5, and I couldn’t find a job that I really liked. I started seriously toying with idea of going self-employed during my prenatal days. I was pregnant with twins, with no way to afford childcare, I knew I just had to stay at home for some years, because there was no way around it. Well no other way I was comfortable with, I should add. Which led me to this point. And now, I won’t have it any other way.

 

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Although it takes time before you start to get your foot in on the type of clients who are a perfect fit for you, even the best of us have moments when we have to face the problem client. Let me assure you that you don’t have to deal with the wrong clients all your life. You can learn how to identify who’s the right client for you and who you should stay away from.
In this article, I’ll let you in on my best tips on when you should let go of your client and how you can do that in a way that is painless keeping your freelance business intact.
When is the Right Time to Sack a Client?
Before you even start your freelance business, you should have a basic idea of the type of people you’d want to serve. Although your target audience will evolve and be streamlined as time goes by, your major focus must be on attracting such people to your business.
However, when you find yourself entertaining the wrong client, the best time to fire your client is the very minute you notice they were not your ideal client. For this you need to be extra vigilant and sensitive to the warning signs.
Never underestimate your intuition or gut feeling. When you feel that you and your client are not flowing on the same frequency, you need to step back. Likewise, when you notice an inadequate behavior from your client either during the briefing or at the preliminary stages you have to draw the line.

 

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How Should You Sack Your Client?
Sacking your client is a lot more than just giving them the boot. Here are some things you should note:
1. Don’t be evasive. Be direct and honest.
It’s only natural for you to want to avoid a client you don’t like working with or be evasive in your approach. That’s a wrong move.
You have to firmly stand your ground and face your client. Be honest with your reasons for not wanting to continue working for your client.
2. Be polite.
It’s important to make sure that as you’re telling your client your reasons for not working with him or her, you remain polite at all times. Settling your differences amicably will help in keeping your integrity intact. The worst thing you can ask for is someone who will give you a bad name. It pays to be polite.
3. Be helpful as you’re letting your client go.
This is a good way of sacking your client on a good note. After telling your client you don’t want to work for them anymore advise them on the possible steps they can take.
You can even recommend your client to someone who you think will be in a better position to offer their services to your client. This way you do not leave your client hanging. They will appreciate your help and you’ll make a positive impression of your business. This way you keep the doors always open for new prospects and referrals.
Sacking a client can be difficult, but it is something most freelancers have to do every now and again. It’s not healthy to have to deal with someone you don’t enjoy working with. You should focus your time and energy on serving people who resonate with you.
As a freelancer you are your own boss. You have control over who you want to work with. And so long as you are clear on who your audience is, you will continue to have the clients who are a perfect fit for you.

 

Have you ever sacked a client before? How did it go? Do you have to deal with difficult clients regularly?

 

*Collaborative post.