5 Ways of Marketing Your Small Business Effectively

One of the major problems businesses have is marketing. Marketing entails that you put your products or services in front of the right audience and persuade them to buy from you. How you market your business will determine its success.


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Small businesses now have available marketing strategies that can help them grow. However, just like every good strategy you’ll enjoy the full benefits when you are consistent. To help your small business market effectively, I have put together 5 ways you can get started with right now.

  1. Create quality content in your blog

I can’t stress enough the importance of owning a blog. Unfortunately, small businesses aren’t taking full advantage of consistently creating blog posts that their audience will find valuable.

You can produce high quality content that will position you as an expert in your industry or share stories about how your business, product or service changed the lives of your clients. Evergreen content that contain tips, tricks and hacks that your audience will find handy make amazing content you can put on your blog.

Great content consistently it makes your target audience keep coming back. Strategically putting out content will help to increase the visibility of your small business. In the long run, you are consistently marketing your business as well as building relationship with your audience who are your potential clients and creating trust.


  1. Invest in email marketing

The email marketing strategy is about collecting the email addresses of your potential clients and marketing your business and offers via email.

It starts off by creating a resource that your audience will find valuable. This resource is called a lead magnet. It could come in form of an eBook, a mini course or a checklist. The essence of the lead magnet is to give it out for free in exchange for the email address of your target audience. Once you have their emails, you can send out periodic emails giving more value and marketing your business.


  1. Try video

Videos are so much easier to consume and they work as a great way of marketing your business. Just the same way you create quality content for your blog, create valuable content on video. Since it’s easier to consume more people will be drawn to watch your videos.

There are so many kinds of content you can create for the videos. For example, you can show a behind-the-scenes of how you run your business to help create trust in your brand. You can also conduct interviews with your clients and ask them about their experiences with your business, products or services. And of course, you can advertise your offers on video.


  1. Leverage on social media

Most, if not all, of your potential clients are on social media. Social media creates a level playing ground to build relationship with your target audience. Use it as a means to connect with them, ask feedback about your offers and help them out with their problems or give them great advice.

If you have some money to invest, you can expand your reach with ads. This will help you connect with more people faster.


  1. Collaborate with complementary businesses

One marketing strategy that few small businesses use is collaboration. When you collaborate with a business that has a larger reach or client base than you, you are indirectly marketing your business to an already established target market.

Collaboration can come in different forms like a joint sale, promo or package. The best part about it is that both you and the business you collaborate with get to enjoy the benefits of the collaboration.






Making Time for a Day Out with the Girls

It’s important to enjoy and adore the time that we spend with our significant others and of, course, any kids we have with them. This is our family unit, after all, and we all have to do our bit to ensure that our family is happy and cohesive. But that doesn’t mean that our relationship with our loved ones and kids should come at the expense of our relationships with our friends. In our teen and college years we seem to have all the time in the world to spend with friends but when we get older, get jobs and have kids we tend to become more insular. It’s not because we’ve become inherently antisocial, we just have way less time and energy than we did in our youth. Nonetheless, while free time might be harder to come by, it’s vitally important that we make time.



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Everybody needs a little time away

They say that absence makes the heart grow fonder and familiarity breeds contempt. While both may be a little bit of an exaggeration it’s psychologically necessary for us to have a little time away from bae every once in a while. Time apart from our SO gives us the opportunity to establish ourselves as individuals rather than through the lens of our relationship with our partner or through the lens of motherhood. It’s important that we get some time to spend as us rather than as someone’s Mum or someone’s wife. Even if you’re quiet and introverted by nature it’s important to have some time spent with friends alongside your precious you time. It allows us to be more assertive, confident and self-assured.

But while time with the girls is important, it’s just as important to make sure that you use this time well.


Treat yourself

A spot of retail therapy with the girls is not only a lot of fun, it’s empowering too. It’s great to shop for things that make you look and feel beautiful while surrounded by supportive friends who will be able to give you the confidence and assurance you want when making your purchases and not (let’s face it) a bored partner looking up in cheerful indifference from their phone and kids who aren’t quite sure where they are and know only that they need a wee.

Challenge yourself

It’s important in all aspects of life to live outside of our comfort zones. It’s when we challenge ourselves that we assert our personalities and make memories that stick. While getting together over a bottle of Prosecco is all well and good, a break from the norm is more conducive to making lasting memories that will make you smile for years to come. Try something like an Escape Room where you and your friends will be locked in a room and will have to work together to solve puzzles and find your way out. It’s challenging fun and engaging but also offers you a chance to…


Laugh till you cry

They say that laughter is the best medicine and it’s absolutely true. Laughter can relieve stress and improve immune function as well as making us feel young and alive. Whatever you do, whether it’s trading memories over a few drinks, catching a funny show or watching some open mic stand up comedy, create opportunities for you and your girls to laugh.


How do you spend time with your girlfriends?


*Collaborative post.

Caring for Plants this Spring

I am not perfect when it comes to caring for my garden or plants or any landscaping stuff, but I am getting better. Flowers are easy to care for. I always get flowers so I had to learn how to care for them years ago. But caring for plants was tricky for me. I remember learning a bit of what to do with plants in our Agriculture class in high school, but that was many moons ago. When I got plant pots from the kiddies for Mother’s Day, I had no clue what to do with them. So I had to learn on the job. Along the way, I picked up some plant care tips which some of you may find useful.


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How to Care for your Plants this Spring


Try not to move your plants around

Plants take their time when it comes to acclimatizing to different surroundings. So try not to move them around, as they may not adapt quickly. Luckily for me, this was not an issue from the beginning. I found a great position on a window seal from day 1.


Avoid over watering

One of the major causes of early plant death is over watering. Plants growing in soil that is too wet will suffer from a lack of oxygen which leads to the death of roots. This is a major issue as many of us tend to over water our flowers and plants to keep them alive. There is no street watering routine to stick to. It all depends on the type of plant you have. I water my plants when they need watering. Which is when the soil is dry.


Keep the plants near a window 

The plants need to be as near a window as possible. Placing them near a window means they can get all the light that they need. Plants need light and warmth to survive.


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Don’t spill coffee or tea into the plants

Be careful not to spill any coffee or tea into the plant pot. as this will attract flies that will eat away your plants. The sugar in the drink would make it a perfect breeding ground for insects as well.


Go for an easy to care for plant

Now this is the best tip of all. If you a novice like me, go for the easy to care for plants. The plants that are low maintenance and require little attention. Plants like geraniums and sago palms. They are durable and very easy to care for.


Do you have any tried and tested tips to share when it comes to caring for plants this spring?


*Collaborative post.

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