5 Reasons Why Your Business Needs a Blog

If you want to succeed as a business owner, you would most likely need a blog alongside your website and social media platforms. Regardless of what people say, blogs still get read, and SEO helps businesses flourish. Although many things are evolving, every business still needs a blog. Having a website alone is never enough; you need a platform that is 100% yours and that would allow you directly communicate with your audience online.

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5 Reasons Why Your Business Needs a Blog
  • A blog keeps your target market informed

One of the most important reasons for having a business blog is to keep your target market informed. A blog gives business owners opportunities to share regular updates, communicate with their audience, and keep them in the loop of what is happening with the business. Many business owners may choose to share timely content on their social media platforms and may not understand the importance of having a blog, but a social media platform is an extension of your business, it is not yours. A blog on the other hand is your business and it allows you to directly communicate with your audience as often as you desire.

  •  It attracts organic traffic

Having a business blog is a smart way to run a business. An article can easily go viral with a bit of luck and the right SEO tips, which could quickly generate extra income for the business. It could also bring in more customers so there is really no reason not to have a blog as a business owner. The more content you create on your blog, the more visibility, and the more opportunities to come up on search engines, and increase organic traffic.

  • A blog helps you grow your email database

The more content you create on your blog, the more opportunities you have to grow your email database. The email subscribers may be customers already but running a weekly blog for example will keep your business name at the top of their minds. Regular blog posts will also help draw in more email subscribers that could end up being customers, so it is a win-win.

  • It allows businesses to communicate with their customers

A business blog creates the opportunity to communicate with customers. Businesses can easily get feedback from their customers through their blog posts. It easily creates a two-way communication channel with the online audiences, and lots of feedback can be gotten this way.

  • A blog helps you grow your online presence

Running a business blog makes it easier to grow an online presence for your business. It is faster to increase your social media presence when you have regular quality content to share on your business pages. Blogging as a business is one of the fastest ways to grow your business. The more interesting and engaging your blog posts, the faster your social media platforms would grow, and the more online and offline attention your business would get.

 

Do you have a business blog? How do you keep your audience engaged?

 

5 Important Checks When Recruiting Staff

*Collaborative post.

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Before hiring an employee, it’s worth carrying out a few pre employment checks. Such checks can help to provide evidence that a candidate is right for the role and that they’re not hiding any information from you. Below are 5 of the most important checks to consider when recruiting staff. 

Proof of citizenship/visa

It’s important that a candidate has legal documentation to prove that they can work in your country. If a candidate doesn’t have citizenship or a working visa and they are caught working for your company, the two of you could get into a lot of trouble. Ask all applicants to bring a passport/ visa documentation to the interview so that you can check it. You can also check a job applicant’s right to work online.

A criminal background check

You should check whether employees have a criminal background before hiring them. You can do this by applying for a DBS (Disclosure and Barring Service) check. If a candidate has a criminal record, it is up to whether you hire them. Certain offences may be forgivable. Others may be less so – especially in certain roles (in jobs that involve working with kids, most employers take a zero tolerance approach to any criminal record).

Health screening

Health conditions may prevent some candidates from being able to carry out certain roles. A pre employment medical check can be worth carrying out to make sure that an applicant is fit to carry out the role. You don’t want to hire someone to take on a physically exertive role if they have major respiratory issues or a heart condition as they could end up killing themselves on the job. Make sure they have no health conditions that put them at high risk of an injury (this isn’t an excuse to discriminate against all health conditions – be realistic about the risk). 

Past employer references

References from past employers can be valuable. If a candidate claims to have experience working for a certain company, a reference can serve as proof to this claim. It can also show that the candidate left the company on good terms enough to receive a recommendation from the employer. A reference doesn’t have to just be from an employer – it could be from a high-ranking colleague or even a past client. Just make sure that it’s from someone credible.

Online behaviour

Many employers now like to research candidates online to determine just what type of person they are. There are a few red flags that are worth looking out for. Firstly, you should take great caution if an applicant seems to have no online presence at all – it could be a sign that they’re hiding their true identity. If the applicant has social media accounts, you should consider what type of content they’re posting here. Obviously, you don’t want to hire someone who is regularly going on racist rants or bad mouthing past employers. Ideally, there should be a semi-professional tone to their social media accounts and they should come across amicable. A strong social media following is a plus as it could show they’re an influencer.

 

Turning Your Love of Beauty Into a Business: 4 Parts To Ponder

*Collaborative post.

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If you’ve spent so much time turning your spare room into a home office, you might have thought about how you can capitalise on this. If you have a love for all things beauty and fashion, and you’ve grown frustrated with your current job, or you are worried that the economy is going to result in redundancy for you, you may want to start thinking about what it takes to turn your love of beauty into a business. Also, if you don’t enjoy your job, now is the time to take control of your life. What does it take?

Look at Transferable Skills

Many people look at starting all over again as an opportunity to retrain. While in beauty, you can partake in aesthetics training and get relevant qualifications, you should not underestimate your transferable skills. If you are particularly good at doing your own makeup, is this something that you can transfer into another business venture? Some people need professional makeup artists, such as models or musicians, and when you start to gather some specific looks and styles, this is the best way to bring a portfolio together. It is so important to look at the transferable skills you already have, not just in terms of your love beauty, but also your skills learnt in other areas. 

Start Small, but Manageable

The important thing to remember when you are turning your love of beauty into a business is that you can overreach. It is important to learn that building up the business is about acquiring knowledge in a certain area, while also making sure that you are able to scale up the business in a manageable fashion. This is why it’s a good idea to start your business venture by doing something little, for example, a blog that incorporates affiliate marketing. When we start small, we have complete control over our product, and this is where we learn the most important lessons in running businesses. Because a business is not just about the product or the promotion, but it’s about the customer service. When we start to think about what customers need, we can have a solid grip on what our business should be, what it offers, and how we can promote ourselves.

It’s Who You Know!

Turning your love of beauty into a business is about making sure that you have the right clientele. You can be in a chicken and egg situation: making sure that you know that you’ve got the right customers or being 100% sure of your own image, but you need to be both. When it comes to bolstering your business, one of the most important ways to get yourself out there is to network. In terms of fashion and beauty, there are so many fashion and beauty bloggers out there, but also realising that you can network online, as well as in the real world. It is vital to learn how to network effectively, such as by demonstrating soft skills, but also not being pushy.

When people go to networking events, the truth of the matter is that everybody has a product to push, but this means you’ve got to come across as approachable without being pushy. Focus on building friendships first, and this works to help you find the people that will want to work with you but also it will help you find the people that you actually want to work with. Sometimes, we can scramble for customers and clients, but sometimes if they don’t align with our way of thinking, this can cause more problems than it’s worth.

Do Not Stand in the Way of Yourself

Running any form of business can be about finding the right time to make the leap from normal working life to unknown territory. It is usually ourselves that will stop us from taking a leap of faith. This usually involves doubt or some form of anxiety. And it’s a lot better to keep things as they are but we will never know what we can achieve if we do not make the leap. When the chance comes, we have to take it. And when it comes to doing something that you love and you have a passion for, you have to remember that you are the biggest obstacle. 

Sometimes we think that we’ve got to do sufficient preparation to take the leap, when we have a passion for something, turning this love of beauty and fashion into a business immediately translates to enthusiasm. Sometimes people picture themselves having more freedom, being more creative, and it’s important to pay the bills but it is just as important to turn something you love into a livelihood.

 

 

 

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