The Evergreen Guide to Sustaining Business Blog Relevance

*Collaborative post.

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Once was a hobby has now become a superpower for many businesses. Content creation for businesses has always been a thing. From the 17th century, there were paper dolls showing off dresses that the upper society in Paris was wearing; then, you had all of those radio shows back in the early 1900s. Even now, with YouTube, TikTok, and other platforms, you’re basically being hit daily with ads. 

Content creation can be great; it’s a more entertaining and informative way to get information to the customers. In fact, back in the early 2000s, and to a degree, even nowadays, blogging is still relevant. Sure, bite-sized video content is super prevalent nowadays, but blogging is here, and it’s probably here to stay forever, thanks to its importance. When it comes to blogging, one thing you need to think about, especially as a business owner, is relevancy. As a business owner, you’re going to have to stay relevant in a variety of shapes and forms- and blogging is one of them. 

Sure, most business owners, even hobbyists, will put social media and other forms of content creation first and usually put blogging on the back burner. This is something you obviously don’t want to do; all of these should be treated equally because there are so many different ways that your audience is going to find you, and with SEO, it’s usually blogging. So, how can you stay relevant with blogging? Well, here’s what you need to know!

You’ll Always Need to Understand Your Audience 

The foundation of a successful business blog is a deep understanding of your target audience. That means you’ll need to regularly revisit your buyer personas to ensure you know who you’re writing for. So, this means that you’ll need to understand their pain points, interests, and challenges. So, why is this even important? Well, this knowledge will guide your content creation efforts and keep your blog relevant to your audience’s needs. This isn’t just about blogging; it’s for all content creation. You can’t stay relevant if you’re not keeping up. 

It’s Crucial to Follow Industry Trends

Oh, trends, love them or hate them; they’re here to stay forever. Trends have become so short-lived, and while it’s annoying, as a creator, you need to follow them to show that your brand is relevant. Think of it this way: to stay relevant, you must stay informed. This means that you’ll want to keep a close eye on industry trends, emerging technologies, and changes in consumer behavior. So, it’s best to go ahead and subscribe to industry publications, attend webinars, and follow thought leaders on social media. This knowledge will help you create content that addresses current issues and keeps your readers engaged.

Consistency is Key

Consistency in publishing is crucial for maintaining a strong online presence. What all content creators and business owners do for this is create a content calendar and stick to it. Whether you publish weekly, biweekly, or monthly, establish a consistent schedule that your audience can rely on. Consistency builds trust and encourages readers to return to your blog regularly. It’s not just the blog; it’s all content. 

Collabs are Key

Just as consistency is key, it’s honestly the same for collabs, too. This just isn’t about your blog but content in general. All hobbyists and business owners are going to greatly benefit by opting for this. You get more notice, more eyes get on you, and it’s like an “exchange” when collabing too. Plus, these collaborations can introduce your blog to new audiences and build credibility. Besides, for new blogging opportunities sign up here. You absolutely don’t want to miss out on this whatsoever.

 It’s All About Quality

As mentioned above, consistency is always going to be a major essential, but it doesn’t really start or stop there when it comes to creating relevant content for your brand. High-quality content resonates with readers and drives engagement. Meaning you’ll need to prioritise well-researched, informative, and well-written articles. If you can’t maintain both quantity and quality, it’s better to publish less frequently while delivering valuable content. Seriously, high quality is where it’s at, and search engines can pick up on low quality and fluff, something you’ll want to avoid at all costs. 

Are You Engaging with Your Audience? 

They say that one of the best ways to build up an audience and keep them is through a parasocial relationship. Honestly, there are a lot of perks, but the thing is, it’s not just about sharing your business or sharing your personal life; it’s also about strong engagement. Blogging is not a one-way street. 

Meaning you’ll need to engage with your audience through comments, social media, and email. Respond to comments on your blog, answer questions, and encourage discussions. This interaction not only fosters a sense of community but also helps you understand your audience’s needs better. You can’t expect a parasocial relationship if you’re not interacting. 

Keep Diversifying Your Content

While blogs are great for business, this shouldn’t be the only thing you do though. Under any circumstances, never focus just on one platform for your business. What’s far better for you is creating a variety of different content, as this is basically needed nowadays for relevancy. Diversify your content by incorporating videos, infographics, podcasts, and interactive content. Different people prefer different formats, so offering variety can attract a broader audience and keep your blog fresh and engaging.

Are You Adapting?

This is probably the biggest of them all, so are you adapting? In order to stay relevant, you need to keep up with the times, which basically means that you need to always stay open-minded about making changes to yourself, your content creation, and your business model itself.   Be prepared to adapt to new technologies, platforms, and trends. 

Embrace emerging social media networks, explore content distribution channels, and be open to trying new approaches. Staying relevant means being adaptable and willing to evolve with the times. If you don’t adapt, you’ll fall through pretty quickly, and this basically means that you’ll quickly fade more and more into irrelevancy. 

Regularly Refresh Your Content

Whether you’re focusing on something more evergreen or not for your content, sometimes you’ll just need to refresh it in order to not only stay relevant but also stay ranked in search engines too. Outdated content can harm your blog’s reputation. Additionally, create a plan to update evergreen content to reflect changes in your industry or new insights you’ve gained. It doesn’t even need to take very long either, which helps a lot!

Always Leverage User-Generated Content

This isn’t just about your blog, but it is about all the content that you make for your business in general. In fact, one reason why so many big brands try to make trends is all for the fact that they’re expecting their customers to make UGC, which is basically free mass marketing. If you’re a little guy, yeah, it’s going to be far more challenging, but creating content based on what you have for your blogs will help a lot. 

You can then ask your followers/ customers to make their own posts referring to the content you made, sometimes like a hashtag or even stitching your videos to theirs.  So, why does this matter? Well, not only adds authenticity but also engages your audience and builds a sense of community around your brand.

Keep a Close Eye on Competitors

Do your competitors create content? What about blogs? If they do, it’s going to help your business out a lot by keeping a close eye on your competitors’ blogs to stay informed about industry trends and strategies. You might want to analyse their content, social media activities, and audience engagement. Use this information to identify gaps you can fill and opportunities to stand out.

Always Invest in Visual Content

As mentioned earlier, it’s all about the quality of your content since this is key for staying relevant, but it is also about keeping traction for your blog and all content. If it’s not aesthetically pleasing, then it might not be what the people want. Visual content, such as infographics, images, and videos, can significantly enhance your blog’s appeal. Visuals make complex information more digestible and shareable. 

Why not try to experiment with different types of visual content to capture your audience’s attention? You can even check out Pinterest for some visual-based content ideas that other bloggers and business owners do, too. 

Final Thoughts

Is blogging dying? While a lot of news outlets are saying it is, it’s not; it’s just simply evolving, just like all other forms of content. Sustaining relevance in business blogging is an ongoing commitment. While yes it’s a lot of work but you can keep your blog fresh, engaging, and influential in your industry. Just remember that relevance is a dynamic concept, and staying ahead requires continuous effort, innovation, and a deep understanding of your audience and industry trends. No matter how tough it might seem, don’t give up on this; you’ll thank yourself later. 


How to Choose the Right Accountant in the UK

As a small business owner in the UK, I know how important it is to keep the right records so that when the tax season comes,  all important information is in place. The last thing anyone would want to deal with is looking for receipts or invoices days before the tax returns are due. That would just lead to more confusion, delays and eventually fines. I would always advise any small business owner in the UK to choose the right accountant to help them deal with the tax returns. This will free up time for business owners to work on other parts of the business and allow the qualified accountants to do their job.

If you are wondering how to choose the right accountant for your business needs, here are some quick tips for you:

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Hire a qualified accountant

There are so many people out there masquerading as accountants but they have no qualifications. When you are looking to hire an account for your business, ensure the accountant you pick is qualified to practise in your country. That way, you are certain they know what they are doing and your books are in safe hands. Nathomi Accounting is a good option if you are on the lookout for qualified accountants in the UK as it is an organisation run by a qualified ACCA accountant that looks after Individuals and Small and Medium Enterprises (SMEs) in all sectors. When it comes to checking accreditations, look up professional accountancy bodies, such as ACCA and ACA.

Choose an accountant you can communicate with easily

When you are looking out for the right accountant, opt for one you can communicate with easily. The last thing you would want to deal with is to find yourself chasing your accountant days before your tax is due. The right person for the job should be approachable, available and easy to talk.

Get referrals

If you have friends and family members who have their own business, ask them who their accountant is and if they are happy with the service they are receiving. Before I try out a new product or service I usually look around to see if I could get a referral to a particular business. Never underestimate the power of referrals especially when it comes to online businesses. It saves money and time.

Do your research

I always advise anyone trying out a new product or service to do their own research before they commit. There are loads of options out there, so narrow your research based on your business needs and check the options you are considering before you decide on the accountant to go for. Also ensure you are able to afford the fees involved and that there are no surprises in store. The last thing any business owner wants to see is an unexpected bill in the post.

So there you have them, my tips for choosing the right accountant for your business needs. What do you think of these tips? Please share your views with me in the comments section. Thanks for stopping by. Have a good one.




How to Help Your Business Succeed

*Collaborative post.

There’s no such thing as guaranteed success in the business world. There are simply too many variables at play — even companies that looked, on paper, to be excellent ideas turned into a failure for reasons that are difficult to pinpoint. However, while you can’t guarantee your success, you can increase your chances of being successful. It’s all about increasing your advantages, which will weigh the odds in your favour. In this blog, we’ll look at some useful tips that’ll help you to do just that. 

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Hire Trustworthy Employees

You’re the person that’ll have the biggest impact on the success of your company. But your staff won’t be too far behind. If you have subpar employees, then you can’t be too surprised if you get subpar results. On the other hand, if you can develop a hiring process that pushes the best employees in your direction, then the future of your business will look brighter. Of course, it’s not enough to just hire good employees; you’ll need to create a working environment that allows them to produce their best work. If you’re guilty of micromanaging, learn how to stop; you’ll find that their output is much better when they’re allowed to just get on with things.

Get the Tools

There are many, many tools and resources that companies can use to improve their operations and produce better work. But you won’t get those advantages if you don’t have those tools within your organisation. It’s a good idea to periodically look at the tools that other companies in your industry rely on and then work on bringing them into your operations. Whether it’s hardware, software, or tools that allow employees to collaborate and work remotely, they’ll have an impact on your business.  

Outsider Help

You can’t do everything at your business, and not only that, but you shouldn’t do everything at your business. There are some things that are too complex or too time-consuming to be taken care of in-house. On the complex side of things are your legal, accounting, and marketing tasks; it would be better to hire Beyond Law Group Solicitors to manage the legal side of things rather than doing it yourself. A good accounting firm can ensure that your money is well-managed, while a marketing agency will help to spread the word about your company, helping you to bring in most customers. 

Take Care Of Yourself

Finally, remember to take care of yourself. You’ll want your business to succeed, but if you push yourself too far, then you could accidentally end up causing more harm to your business because your output wouldn’t be as efficient as it would be if you felt good. If you’re exercising, meditating, eating well, and having set cut-off hours, then you’ll always have the energy you need to deliver your best work. We said earlier how you’re the most important person at your business, and it’s true — treat yourself as the star player that needs to be taken care of, and results will come. 

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