Business owners have tuned into the benefits of owning a blog. A blog not only acts as a means of sharing information, it’s one that would help build the authority of a business and increase your customer base. But it all depends on how you use it.
The truth is that a blog can help make or break a business, so you need to be careful with how you use your blog. It will take a lot of work to make a blog successful. However, if you commit to it, it’ll be worth it in the end.
Here are my 6 tips to help you and your business through your blog.
Stick to a schedule
You can’t expect to build a loyal audience who’ll turn into interested customers if the rate at which you create content is sloppy. Serious bloggers stick to a schedule or editorial calendar and they create blog posts consistently.
You may not have to blog daily like I do. However, if you can consistently publish content at least once a month on the exact same day every time, then chances are that you’ll have more dedicated readers than you would have if you published a blog post any time you feel like it.
Plan out blog topics for the whole month, note it in a calendar and stick to it.
Know your audience
A blog is nothing without its readers. Before you can even go into creating content, you should know your audience inside and out. Who are they? What are their problems? How does it make them feel? What’s holding them back? Answering such questions will give you an idea of the type of content they would be interested in reading.
Create valuable content
Your watchword as a blog owner should be “value”. The key to great content is value. Create quality content that your audience will love.
Valuable content helps solve your audience’s problems, informs them about the latest trends and gives them useful tips and tricks.
Share your story
It’s easier to connect with a person than with a brand or business. Don’t be afraid to give your content a personal touch. Tell your brand story and what matters to you. Write about incidents that happen in your life and relate it to your business.
Showing your human side makes it relatable to your audience. It gives them a point of connection with you. So, chip in a story or two and don’t be afraid to be vulnerable sometimes.
Engage with your audience
You not only have to ensure that you provide quality content, you also have to get people involved. Engage with your readers in the comments. Build a list so that you can establish a lasting relationship with your audience.
A good way to get a conversation started in your blog is to write an engaging call-to-action at the end of your blog posts. An engaging call-to-action will encourage your readers to comment thereby giving you a chance to connect with your readers.
Distribute your content
Valuable content gets shared all the time. As you impart your knowledge and expertise in your blog posts, you should also do your part to share your blog posts online as well. One way is to share them on social media. But I must warn you that you don’t get spammy when you’re doing this.
Another way to distribute your content is to write guest posts for bigger blogs with a larger audience. Your guest post should have links to your previous blog posts to direct readers there.
Are you a business owner? Do you run a blog? How are you finding it?
These are good tips. I have a good friend who makes really good silver jewellery and blogs too. I think it’s good to do both 🙂
Yes it is. Thanks for reading.
This is a great post and a solid reminder that blogging can really enhance your business. Thank you for sharing x
Thank you for reading Annika x
Some really helpful tips . I am currently setting up my own Etsy business and blogging so here are really helpful 🙂
Oh good Kira.
I’m not, but I do help out friends with theirs. Its always good to not what public holidays are coming up as it makes great evergreen content
Yes it does Kara.
This post is great.
I created my business blog not long ago and your post/tips are of great help to me.Thank you for the tips 🙂
Glad you like the post. Thanks for reading.
These are some great tips, I don’t own my own business but I do have a friend who sells on Etsy so I’ll past this post on see if it will help her
Thanks Karen.
Some great tips here! Although I’m not a business owner, I am a blogger, so a lot of these tips still resonate with me 🙂 x
Oh great. Thanks for reading.
Hi Fashionandstylepolice, please follow KWL! I am trying to build a wide community of like-minded people to discuss everything luxury and the latest fashion trends! If you are interested I would highly love for you to join! 🙂
I will have a look. Thanks.
Thank you! 🙂
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