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6 Tips for Business Owners who Blog

Business owners have tuned into the benefits of owning a blog. A blog not only acts as a means of sharing information, it’s one that would help build the authority of a business and increase your customer base. But it all depends on how you use it.

 

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The truth is that a blog can help make or break a business, so you need to be careful with how you use your blog. It will take a lot of work to make a blog successful. However, if you commit to it, it’ll be worth it in the end.

Here are my 6 tips to help you and your business through your blog.

 

Stick to a schedule

You can’t expect to build a loyal audience who’ll turn into interested customers if the rate at which you create content is sloppy. Serious bloggers stick to a schedule or editorial calendar and they create blog posts consistently.

You may not have to blog daily like I do. However, if you can consistently publish content at least once a month on the exact same day every time, then chances are that you’ll have more dedicated readers than you would have if you published a blog post any time you feel like it.

Plan out blog topics for the whole month, note it in a calendar and stick to it.

 

Know your audience

A blog is nothing without its readers. Before you can even go into creating content, you should know your audience inside and out. Who are they? What are their problems? How does it make them feel? What’s holding them back? Answering such questions will give you an idea of the type of content they would be interested in reading.

 

Create valuable content

Your watchword as a blog owner should be “value”. The key to great content is value. Create quality content that your audience will love.
Valuable content helps solve your audience’s problems, informs them about the latest trends and gives them useful tips and tricks.

 

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Share your story

It’s easier to connect with a person than with a brand or business. Don’t be afraid to give your content a personal touch. Tell your brand story and what matters to you. Write about incidents that happen in your life and relate it to your business.

Showing your human side makes it relatable to your audience. It gives them a point of connection with you. So, chip in a story or two and don’t be afraid to be vulnerable sometimes.

Engage with your audience

You not only have to ensure that you provide quality content, you also have to get people involved. Engage with your readers in the comments. Build a list so that you can establish a lasting relationship with your audience.

A good way to get a conversation started in your blog is to write an engaging call-to-action at the end of your blog posts. An engaging call-to-action will encourage your readers to comment thereby giving you a chance to connect with your readers.

Distribute your content

Valuable content gets shared all the time. As you impart your knowledge and expertise in your blog posts, you should also do your part to share your blog posts online as well. One way is to share them on social media. But I must warn you that you don’t get spammy when you’re doing this.

Another way to distribute your content is to write guest posts for bigger blogs with a larger audience. Your guest post should have links to your previous blog posts to direct readers there.

Are you a business owner? Do you run a blog? How are you finding it?

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5 Ways to Promote your Next Blog Post

In all my years as a blogger, I learnt that promoting your blog post is as important as creating the blog post. Nobody will know about your blog post unless you do your bit to spread the news. This is where new bloggers get frustrated before they make any headway in blogging. Readers don’t come automatically. You have to bring your content to your readers.

 

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Here are 5 ways you can promote your blog post.

 

Be strategic with how you share your blog on social media

When it comes to sharing your blog post on social media, most bloggers just drop links to their blog posts on all the social media platforms. Although it is good to share your blog posts on social media, that should not be the only thing you do to promote your blog posts on social media.

Find Facebook groups on the niche you write in and if it’s allowed by the group rules, you can drop a link to your blog post. Take it further by interacting with members in the group and building relationships with them. Have conversations with influencers in other social networking platforms as well.

Another pro-tip is to share your old blog posts in your social media platforms to give these posts some exposure as well. Make sure you craft catchy and engaging social posts that complement your blog to get a conversation going. The key is building relationships and staying consistent with sharing content.

 

Comment on other blog posts often

This may come as a surprise to some of you but commenting on other blogs, especially blogs with thousands of readers will have attract eyeballs to your blog. But I must warn you that you need to make sure that you leave meaningful and valuable comments. Don’t just leave a one-line comment. Give your insight. Add value. Show your expertise. This is what will get the readers interested in checking out your own blog.

 

Feature or interview influencers in your blog posts

When you dedicate a blog post to an influencer, there is a possibility that they will share your blog post with their fans. This will give your blog post a lot of exposure when that happens.

 

Collaborate with other bloggers

You go far when you work with others. Collaborate with bloggers who have a larger following than you on a blog post or a project. That will create an opportunity for you to be put in front of their audience. There will be cross-promotion of your blog and the other blogger’s blog when you collaborate.

 

Join blogging communities

Blogging communities are a great space for bloggers of like minds. Everyone is interested in helping each other grow their blogs, solve blog related problems and give encouragement and support when the journey gets overwhelming.

Such blogging communities make a great avenue to increase the visibility of your blog post. This works only when you are active. Try and be a regular face in blogging communities. They give room to share your blog posts but you earn greater respect and more readers when you give value to the community as well.

 

Do you blog? How did you promote your most recent blog post?

What is Blogger Outreach

I feel so attached to my readers. Which is why I have made it a priority to make sure that I deliver value every time I publish a post. Of course, I did other things like consistently promoting my blog, connecting with other bloggers and openly letting those I meet know that I own a blog. Just like me, other bloggers have been able to build their reader-base to hundreds and thousands. Their readers are so dedicated that they read every post published. This is what makes them an influencer and where blogger outreach comes in.

 

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What is Blogger Outreach?

Companies have caught on to the amazing potential bloggers have as influencers. So, they came up with the idea of leveraging on bloggers’ influencer status to promote their products and services. This whole process is called blogger outreach.

Blogger outreach is a branch of influencer marketing. This branch of influencer marketing is where businesses or reach out to bloggers with a fairly to promote their products or services. Although there are some controversies with this kind of marketing tactic, this is by far one of the most effective ways to put the word out there today.

 

How does Blogger Outreach work?

Let’s assume that you are somewhat of an influencer. You have a very good reader-base and you write about fashion and beauty. A makeup brand approaches you with their new makeup line and sends you a set of matte lipsticks. You try out the lipsticks, love them and tell your readers about them in an article reviewing that makeup company’s new line of matte lipsticks. You could also promote the products on social media. Your article and social media promotion will give that makeup company the needed exposure to boost their sales.

 

Who pitches first?

Usually in blogger outreach, the company is the one who does the reaching out. But confident bloggers with a decent following can also approach the companies.

 

How to get visible as a blogger

One way to get started is to think of all the products and services you paid for and write a review on those products and services. That is how I started and I still feature many products and services I pay for.

When you do this, it lets people know that you’re open to collaborations and this may generate interest amongst the PRs. However, you need to be extremely cautious once you go down this route. As a blogger, integrity is gold! Never compromise integrity for anything! Honesty is always the best policy, and it’s all about giving value. Let value be your focus.

 

I offer blogger outreach services, so if you are a business in need of bloggers to promote your brand/campaign, do get in touch via email – fashionandstylepolice@gmail.com

 

 

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