What is Blogger Outreach

I feel so attached to my readers. Which is why I have made it a priority to make sure that I deliver value every time I publish a post. Of course, I did other things like consistently promoting my blog, connecting with other bloggers and openly letting those I meet know that I own a blog. Just like me, other bloggers have been able to build their reader-base to hundreds and thousands. Their readers are so dedicated that they read every post published. This is what makes them an influencer and where blogger outreach comes in.


Blogger UK Picture


What is Blogger Outreach?

Companies have caught on to the amazing potential bloggers have as influencers. So, they came up with the idea of leveraging on bloggers’ influencer status to promote their products and services. This whole process is called blogger outreach.

Blogger outreach is a branch of influencer marketing. This branch of influencer marketing is where businesses or reach out to bloggers with a fairly to promote their products or services. Although there are some controversies with this kind of marketing tactic, this is by far one of the most effective ways to put the word out there today.


How does Blogger Outreach work?

Let’s assume that you are somewhat of an influencer. You have a very good reader-base and you write about fashion and beauty. A makeup brand approaches you with their new makeup line and sends you a set of matte lipsticks. You try out the lipsticks, love them and tell your readers about them in an article reviewing that makeup company’s new line of matte lipsticks. You could also promote the products on social media. Your article and social media promotion will give that makeup company the needed exposure to boost their sales.


Who pitches first?

Usually in blogger outreach, the company is the one who does the reaching out. But confident bloggers with a decent following can also approach the companies.


How to get visible as a blogger

One way to get started is to think of all the products and services you paid for and write a review on those products and services. That is how I started and I still feature many products and services I pay for.

When you do this, it lets people know that you’re open to collaborations and this may generate interest amongst the PRs. However, you need to be extremely cautious once you go down this route. As a blogger, integrity is gold! Never compromise integrity for anything! Honesty is always the best policy, and it’s all about giving value. Let value be your focus.


I offer blogger outreach services, so if you are a business in need of bloggers to promote your brand/campaign, do get in touch via email –




10 Qualities of a Successful Blogger

It makes me really happy to know that there are a lot of people going into blogging. I have been blogging for over 5 years now, and it has been a learning curve for me. I soaked in all I needed to like a sponge and I am still learning something new everyday. I know the impact a successful blogger can make in the world. And it is amazing to see how the industry keeps growing and growing.

Although a majority of bloggers start off with little or no knowledge about blogging, it’s not something to worry about. You can learn along the way and the best way to learn is on the job.


Skincare Image


As a guide I put together a list of qualities I believe every good blogger should have. This will help you know where you’re at right now and what you need to work on. Remember, it’s a journey. Just take it one step at a time.


Quality #1: Passionate

This, for me, is the most important quality of a good blogger. To succeed, you have to believe in something with such a passion that it becomes a reality. ‬If you’re passionate about something, it gives you the zeal to stay consistent. Not only will you consistently share your expertise in the area you’re blogging about, your passion will fuel you to going.


Quality #2: Authenticity

I see a lot of bloggers copying from other bloggers. It is so noticeable that you can literally feel that something is not right about blog if the blogger goes from blog to blog, copying content.

As a blogger, you’re not just blogging to inform people. You’re showing off your personality, you’re sharing your perspective, you’re adding your own style to things. To do this effectively, you need to be 100 percent unapologetically you.


Quality #3: Knowledgeable in niche

One of the reasons why people read blogs is to be informed. In order to be of value to your readers you need to be knowledgeable enough in your niche to share information that your audience are looking for. Or at the very least, be extremely interested in your niche that you can’t help learning more about your niche. This ensures that you always have content to share on your blog and you don’t run out of ideas.


Beauty Blog Image



Quality #4: Dedication

Blogging is not easy. You have to come up with blog post ideas, write your posts, edit them, and then promote your blog posts. All that takes time and a lot of effort.

That’s why you need dedication so you can keep providing great content and to keep going no matter the work load involved in running your blog.


Quality #5: Genuine interest to provide value

People blog for different reasons, but the ones who are genuinely interested in providing value are the ones who succeed. You need to realize that you are serving people through your blog, when you are concerned about them you find yourself giving the best. And that is what attracts more readers to your blog.

When you’re genuinely concerned about your readers, your primary focus is to give them value.


Quality #6: Great marketing skills

This may put you a little on the edge but you need to market your blog. Marketing your blog includes learning about Search Engine Optimization (SEO), social media marketing, content marketing and influencer marketing. Of course, you don’t have to learn all those things at once. But you can learn some strategies, apply them and follow-up with the ones that resonate with you the most.


Quality #7: Organization

You don’t grow a blog by posting blog posts spontaneously. You need to be organized and systematic about it.

Great bloggers have an editorial calendar. They have specific days they publish their blog posts and the keep track of all their content so that they can link back to them when the need arises.

Successful bloggers have a strict writing schedule they follow so that they always have content ready for their blog. They have a detailed marketing strategy so that their blog goes in front as many people as possible.



Goals Image



Quality #8: Great at networking

If you thought blogging only involves you typing away on your computer, then you’re wrong. Successful bloggers make friends with other bloggers. They build quality relationships with people in their niche.

It’s good way to put yourself out there. Good networking skills help. Huge opportunities beyond blogging, could land on your laps if you network right   You may be invited for speaking engagements, collaborate on big projects and pursue your passion at a deeper level.


Quality #9: Ability to express yourself clearly

The success of your blog depends on how articulate you are in your writing. Majority of the successful bloggers I know are good writers. They are respected for the clarity of their message and how they put their words together.

That’s why it is extremely important for you to proofread every blog post you write. Make sure that you observe correct spelling and punctuation rules. Your readers are meant to enjoy reading your articles so there must be a flow. And the blog posts should be easy to read.


Quality #10: Consistency

Consistency is a quality every blogger must have to run a successful blog. When you post consistently, you give your readers something to look forward to. They will get to know when to expect your content. Inconsistency can make you lose your readership because they will never know when to expect a new post.


What do you think of these qualities of a successful blogger? Did I miss any major quality?

10 Reasons Why You Should Blog

Over the years, blogging has developed into greater heights than I ever thought were possible. Blogging has opened up so many opportunities for me. It has completely changed my live. I can’t imagine not blogging.


Blog imagine



I know a lot of people who have also embraced blogging and their lives changed. People go into blogging for so many different reasons. If you’re considering to go into blogging but you’re not so sure whether you should then here are some reasons that may push you to just go ahead and do it.


Helps you find your voice and share your opinions

Have you ever been bottled up with thoughts that you wanted to let out? Blogging is a great way to articulate your thoughts and voice your views. Blogging acts as an outlet where you can freely express yourself. As you blog more consistently you start to discover your voice and develop the boldness to be open with your own opinions.


You’ll become a better communicator

As I became more consistent in my blogging, I noticed how much my communication skills improved. Blogging gives you a platform to talk with a large audience. As you share your opinions, thoughts, or tips, you start developing your ability to articulate your content in a way that will attract people’s attention.


You can earn money from your blog

There are thousands of bloggers who have been able to successfully monetize their blogs. There are so many opportunities to earn money through your blog. Sponsored posts, ads and selling online courses are just some of the numerous ways to turn your blog into a money-making venture.


Makes you known as an expert

When you blog about a particular niche, you grow to be very knowledgeable in that niche. As more people follow your blog, you become the go-to person in that niche. People start to recognize you as an expert.


You build an brand

Blogging is one of the ways to create brand awareness. It gives you an opportunity to let people know about who you are, what you do and what you believe in. If you’re running a business, a blog will raise more brand awareness for your business.



Blogs image



Stay connected with people

Blogging helped me connect with people from all over the world. I would get emails from people who read my blog and wanted to get to know me. In the same way, blogging can connect you with people who are interested in what you do and what you write about.


You get to help people with their problems

Do you go through blogs to find a solution to your problem or a nifty trick to help you with something? There are many people looking for solutions in blogs. Blogging will give you the opportunity to help people by sharing the tips and tricks that you know.


You begin to develop positive habits

Blogging is not just about writing about topics that interest you. Blogging takes time and in the process you learn how to be disciplined, committed, responsible and devoted to what you set your mind on doing. There will be times when you won’t feel like blogging but if you stick to it, the positive habits you cultivate from blogging will change your life forever.


It allows you to make an impact

Blogging can act as a tool to impact millions of people. It can act a great medium to reach out to people and motivate them in life. You can inspire people with the stories you share and your views to life. You can make people’s lives more meaningful.


Blogging helps you know more about yourself and keep memories

Most people go through life not knowing who they are or what their purpose is. Blogging helps you get your life in perspective. When you blog, you find yourself unleashing what you have kept within you. You start to discover what means the most to you. You find your true self. Blogging also helps you keep memories.


Do you blog? How are you finding it? Are you thinking of setting up a blog? What is stopping you?


error: Content is protected !!