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This Thing Called Blogging

I fell in love with blogging many years ago, and I don’t see myself every falling out of it. I have always been a lover of reading and writing, for as long as I can remember. And that is what blogging to me is really all about. Everything else is an add-on; social media, making money, receiving product samples, going to events, and the likes. But sometimes I find myself feeling very frustrated with this thing called Blogging.

I started Fashion and Style Police because I needed a creative outlet. I was stuck in a career I hated with a passion, and I saw no way out. Plus I wasn’t a very happy person at that point in my life, so blogging kept me sane.I wrote a bit about this in my How to Cash In as a Blogger.

After setting up the blog, I thought of monetising it at some point but was not my main focus back then.

 

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I am now a full-time blogger, freelance writer and PR. I work from home, and I need to make a full-time income from these jobs, so making money off the blog without selling out is now a main focus for me. I love my blog and I can’t see myself ever not loving it, but some days, especially these last couple of days, I have struggled to stay motivated. On these days, I have zero interest in blogging, and I have no desire to do any online related work.

Obviously as an online entrepreneur, I can’t afford to continue to have days like this because nothing would get done, and there will be no money in the bank.

 

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Some of the annoying emails I get, offering me $20 for a guest post, also make my bad days even worse. And I am beginning to get more and more of these cheeky emails, many with even no budget.

The truth of the matter is many people underestimate the amount of work it takes to run a blog. Most times, you have to be in it to fully understand it, so I try not to let such requests bother me. I just politely decline and move on. After all, they are probably only the messenger, but sometimes it does annoy me. I do blogger outreach, and I won’t dream of contacting a blogger without offering a form of compensation. And $20 is not a reasonable compensation. No blogger should be accepting that, even if you have a domain authority of 1.

But then again, I have great collaborations I am currently working on so it is not that bad. The pros of blogging outweigh the cons massively so it is really not an issue.

Do you blog? How are you finding it? If you don’t blog, do you enjoy blogs? What sort of blogs do you enjoy reading the most?

 

 

 

 

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How to Avoid Burnout as a Blogger

There’s a lot more that goes into blogging than what the world actually sees. Your readers see a blog post published once or twice a day (like in my case), receive timely notifications on social media about the posts you shared on your blog, and get emails reminding them to check out your latest posts. Little do they know that one blog post can take hours of research, writing and promotion to make sure your readers enjoy and derive great value from your blog post.

 

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This may sound overwhelming to those who are not in the blogging industry, but blogging IS a full-time job. Blogging IS a lot of work. Sometimes it will even require you to sacrifice your sleep just to make sure that all your blog posts have been scheduled for the week with some additional blog posts hidden in reserve in case of emergencies.

For some this may be too much to take. All those hours of writing blog posts, getting the right photos, editing the photos, replying comments and sending emails can be so overwhelming that you experience blogger burnout. Here are 3 ways you can avoid it:

 

Repurpose your content

If you’ve been blogging for some time now, your blog must be filled with a good amount of content. To save up time spent on creating new content, go through your old ones and ‘recycle’ them.

You can do this by creating something new but closely related to your old post. You can also rewrite the post with a different perspective. Add new information, pictures or relate a fun incident. This will help make creating content for your blog easier as you will use your previous content as your main inspiration.

 

Schedule your posts

Imagine if you had to do everything manually. That’s a lot of work. To help beat the overwhelm, try scheduling all your posts. Have a day when you sit down and schedule all your posts for the week, 2 weeks or even a month. This will help save you a lot of time and give you time to relax and do other things you love most.

Don’t stop at just scheduling your blog posts. Schedule your social media posts to help promote that blog post. I use Buffer for scheduling my social media posts, and it is an amazing tool.

To efficiently schedule your posts make sure that you have an editorial calendar that you can refer to. This will guide you on which days you should schedule your posts.

 

Delegate as much as you can

If you find yourself doing more than you can handle, it’s time to delegate. Let a graphic designer be in charge if your graphics for your blog. Let a video editor be in charge of your editing. Focus on what you can do and what you love doing. When you do everything by yourself, you find yourself having little time and energy for anything else.

 

How do you combat blogger burnout? Please share your tips in the comments section below.

 

Can Blogging be a Full-time Job

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Many people start blogging as a hobby. In fact, a majority of pro-bloggers started blogging as a hobby. They never thought blogging would turn into a profitable business. Some have been able to earn a comfortable income from blogging enough to quit their 9-5 jobs. But does blogging really have the potential to generate such income? Yes it does but it won’t happen for many bloggers.

Blogging is not like a conventional 9-5 job. It allows you flexible hours and you have the luxury of working from anywhere and anytime you want to. But it doesn’t quite work out for every blogger.

Before you can consider blogging as a full-time job, there are some things you need to consider.

There’s more that goes into blogging

Blogging does not only involve creating content and posting it on your blog everyday. There is a lot more to blogging than that. As a blogger you have to promote your posts, pitch to brands, sort out your bookkeeping (or employ someone else to) and engage with people. You have to be a Jack of all trades to succeed as a blogger. Such activities could take up as much as 80% of your time but it is responsible for as much as 90% of your success. It is those activities that will help you earn a comfortable living.

Avenues for multiple streams of income

The real business behind blogging lies in the services you offer and the products you create. Services like consultancy, affiliate marketing or writing sponsored posts help diversify your income and increase your chances of raising your income potential.

Creating courses, ebooks or premium content that you offer in a membership site will create some passive income. These multiple streams of income can make you earn a lot more than your 9-5 salary.

Ability to determine how much income you want to make

Conventional jobs restrict you to a fixed salary. Blogging on the other hand gives you the opportunity to dictate how much money you want to earn. If you want to earn more, you can add more income streams, raise your rates, accept and chase after more work.

Unlike a 9-5 job, as a blogger you are in control of how much you want to earn. Some bloggers were able to earn double and even triple the salary they earned from their 9-5 job. Some even make their one year salary from one month of blogging, it all boils down to how successful you are.

Job security is ensured

With blogging you never run the risk of losing your job or being fired. Your business is always secure. You are your own boss.

Conventional jobs don’t give you this same opportunity. You could lose your job at any time. You work under a boss and you are subject to his orders.

When you’re blogging, your primary duty is to your readers and to your clients: If they like your work, your products or your services, then you will get more views and comments, which will lead to more work/income.

Doing what you love

Self-fulfillment is important in your life. Blogging gives you the opportunity to do what you love. You are able to do what you enjoy doing and at the same time earn a living from it. When you do what you love, there’s no limit to how far you can go or how much you could earn. The sky is just your starting point.